Design Thinking en Salud

Design Thinking en SaludFernando Trujillo Sáez

Universidad de Granada

V EXPERTO EN PROMOCIÓN DE LA SALUD EN CONTEXTOS SANITARIOS, EDUCATIVOS Y SOCIALES

MÓDULO II: INTERVENCIÓN E INVESTIGACIÓN EVALUATIVA EN

PROMOCIÓN DE LA SALUD.jueves, 21 de noviembre de 13

jueves, 21 de noviembre de 13

Ilusión Expectativas

Creación de grupos

Heterogeneidad y cooperación, claves

del aprendizaje

Coherencia en los espacios formativos

En este curso haremos

Design Thinking:¿te parece?

Think Big: La Clínica Mayo

La Clínica Mayo

“When you look to where innovation is occurring within the industry – Kaiser

Permanente or the Mayo Clinic, for example – they are investing heavily in design as an approach

to improve the patient experience. Design is proving to be effective because of its emphasis on the end user’s needs.”

Chris Ferguson, The Bridge, “Applying Design Thinking to Ontario Healthcare”

El Center for Innovation de la Clínica Mayo

• “In 2010, the CFI was a respected internal consultancy of Mayo Clinic. It had five platforms that encompassed various kinds of service redesign, and it had grown from two full-time employees to 32. It had undertaken projects to reorganize the work flows in a practice, test new strategies for patient education, use technology to improve physician consultations, and redesign the traditional exam room.”

La Clínica Mayo: ejemplo a seguir

http://www.mayo.edu/center-for-innovation/projectsjueves, 21 de noviembre de 13

La Clínica Mayo: ejemplo a seguir

Proyectos: Patient App

http://www.mayo.edu/center-for-innovation/projects/patient-appjueves, 21 de noviembre de 13

Proyectos:Stroke Telemedicine

http://www.mayo.edu/center-for-innovation/projects/stroke-telemedicine

In stroke telemedicine (telestroke), at Mayo Clinic,

your doctor and the neurologist trained in blood vessel conditions (vascular neurologist) provide care in your home community and try to avoid the need for

transfer to another medical center. This focus on

regional care often allows you to receive quality stroke care in your

community.

Proyectos:Pediatric Phlebotomy Chair

http://www.mayo.edu/center-for-innovation/projects/pediatric-phlebotomy-chair

The goal was to find a product that would hold playful distractions for

patients, recline if patients fainted and allow

phlebotomists to access patients with ease.

Proyectos: Caregivers

http://www.mayo.edu/center-for-innovation/projects/caregivers

Caregiver Solutions creates

supportive wellness

services for informal

caregivers who are disengaged

from their health and

wellness needs due to the burden of giving care.

Proyectos:Jack & Jill Rooms

http://www.mayo.edu/center-for-innovation/projects/jack-and-jill-rooms

The team at the Mayo Clinic Center for Innovation was invited to take a fresh look at how space supports the activities of

Mayo's new practice redesign. They began by identifying clear objectives and goals for the examination space and researched

how the actual patient experience aligned with those goals. One of those goals was to make the patient-physician

interaction more of a collaborative experience.

Otros proyectos• Project RED: Re-engineering Dialysis (http://www.mayo.edu/

center-for-innovation/projects/project-red)

• eConsults: http://www.mayo.edu/center-for-innovation/projects/econsults

• ExerGaming: http://www.mayo.edu/center-for-innovation/projects/exergaming

• OB Nest: http://www.mayo.edu/center-for-innovation/projects/ob-nest

• Decision Aids: http://www.mayo.edu/center-for-innovation/projects/decision-aids

Un comentario final sobre La Clínica Mayo

• “The Mayo Clinic Center for Innovation is something far bigger than any single designer, provider or illustrator. It’s a tangled web of active thinkers who ask questions that may not have answers. I’ve learned from them that design isn’t just part of the solution. Design changes how we see the problem.” Samantha Dempsey, Radical Collaborations, http://arcadenw.org/article/radical-collaborations

Banana Packaging

Otros ejemplos

http://www.designs-on.com/packaging/expired/

Otros ejemplos: servicios

“As usual – we'll start with the Inspiration phase where we gather existing insights surrounding the challenge. Next we

roll over to the Concepting phase where you can add your bright ideas, informed by all that inspirational goodness.

Then we get the chance to collectively assess concepts in the Evaluation Phase to help decide on the most relevant

solutions.”

http://www.openideo.com/open/how-might-we-improve-health-care-through-social-business-in-low-income-communities/brief.html

OpenIDEO Challenge

Otros ejemplos: servicios

LasMadres

http://www.openideo.com/open/how-might-we-improve-health-care-through-social-business-in-low-income-communities/winning-concepts/-201c-mentor-village-phone-vending-machine-201d-lady/

CuidadorasCaldas,

Colombia

IDEO Health & Wellness Projectshttp://www.ideo.com/expertise/health/

“It is increasingly clear that solutions for our most pressing and challenging public

health issues will ultimately hinge on designing environments that encourage

healthy behavior choices by making them more available, economical, and

enjoyable.”

Matthew Trowbridge, Culture of Health, “Leveraging the Power of Design and Design Thinking for Public Health”,

“Empathy is at the heart of design. Without the understanding of what others see, feel, and experience,

design is a pointless task.”Tim Brown, A lesson in Empathy

http://designthinking.ideo.com/?p=1008

EmpathyCleveland Clinic

http://youtu.be/cDDWvj_q-o8

Véase también: http://www.linkedin.com/today/post/article/20130418165546-205372152-empathy-can-we-afford-to-be-without-it

EmpathyCleveland Clinic

http://youtu.be/cDDWvj_q-o8

Véase también: http://www.linkedin.com/today/post/article/20130418165546-205372152-empathy-can-we-afford-to-be-without-it

“Ask employees to imagine what it’s like to be a patient or the family member of a patient. Ask

them how they would like to be treated. Remind them that this is consistent with the ethical practice of medicine... We

can’t forget why we became doctors and nurses and administrators. In the final analysis, we work for a better

patient experience because it’s the right thing to do.”

IDEO: círculos de innovación

http://www.ideo.com/about/jueves, 21 de noviembre de 13

¿Qué es Design Thinking?

“human-based problem solving”

Tim Brown, Change by design.

¿Qué es Design Thinking?

...métodos y procesos de investigación de problemas mal definidos, adquisición de información, análisis del conocimiento y

propuesta de soluciones en los ámbitos del diseño y la planificación.

Vía Wikipedia

Diseñar para

cambiarjueves, 21 de noviembre de 13

El camino del cambio

Creative Problem Solving (CPS)

Alex Osborn & Sidney Parnes

• OF = Object Finding

• FF = Fact Finding

• PF = Problem Finding

http://www.creativeeducationfoundation.org/our-process/what-is-cpsjueves, 21 de noviembre de 13

• IF = Idea Finding

• SF = Solution Finding

• AF = Acceptance Finding

Inspirado en http://creativeemergence.typepad.com/the_fertile_unknown/2010/02/creative-thinking-diverge-and-converge.html

Pensamiento Creativo

DivergenciaConvergencia

generarno enjuiciar

explorar

expandir

buscarlo inesperado

#DoTheNevercombinar

fantasear

imaginar

clarificar

categorizar

decidirreducir

visualizar

agrupar

focalizar

seleccionar

evaluarrefinar

conectar

Claves del Design Thinking

Personas

Proto-tipos:

eldiseñoitera-tivo

Claves del Design

Thinking

El reto de la esponjita

http://marshmallowchallenge.com

¿Qué hemos aprendido?

• El uso de modelos: conocimiento del mundo

• Trabajo cooperativo: unificación de criterios

• Errores asumibles y alternativas: prototipos

• Reflexión crítica: ausencia de criterios comunes

• Capacidad de escucha, reparto de tareas y ejecución

La Salud es un contexto interesante para la aplicación del

design thinking.

¿Qué aspecto de tu realidad te gustaría potenciar o qué

problema te gustaría solucionar?

Mesa redonda

•Elemento a potenciar o el problema a solucionar

•El nombre del prototipo•Una descripción de no más de un párrafo/cinco líneas.

Briefing

•Nombre del prototipo•Personas implicadas•Actuaciones•Temporalización•Recursos• Indicadores de evaluación

30 minutosjueves, 21 de noviembre de 13

El ascensor

Tiempo de mejora47

Networking & Difusión

¡Acabamos!

Poco a poco...

Diseña, pero no pruebes.

Poco a poco...

Prueba, pero no evalúes.

Poco a poco...

Prueba, pero no evalúes.

Diseña, prueba y evalúa.

Cualquier cambio debe ser deseado

Cualquier cambio debe ser gradual

Cualquier cambio debe ser una

experiencia de éxito

➡ fernandotrujillo.es

➡ blog.fernandotrujillo.es

➡ conecta13.com

➡ twitter.com/ftsaez

Design Thinking en Salud

Education

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