Diez paradigmas de la e-comunicación

8/9/2019 Diez paradigmas de la e-comunicación

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Lfp ;? kukmindkp mb lk b$`fdrhi`k`iðh Afpé Lrip Fuicrblk

LFP ;? _KUKMINDKP MB LKB$@FDRHI@K@IÐH

Afpé Lrip Fuicrblk

Nurf K1Mibnf Dfyb}}

@uip}ihk ZkunkpYfublyp Uizbuk

Afchkimk @ih}uðh

Dku}k Uizbuk

Iudnkum Nfhqëlbq

U_R_ufj( Kydkuk Lbb Ukdik




Bl Ih}buhb} ck }ukp}f`kmf lfp kukmindkp {rb ckp}k bl dfdbh}f hfp kyrmkh k `fdubhmbu lfp uf`bpfp mb`fdrhi`kìðh ñeli`k bh lfp dbmifp dkpizfp(

Lfp mibq `kdeifp mb kukmindkp1 Bl rprkuif `fdf bab mbl uf`bpf fdrhi`k}izf

Bl `fh}bhimf `fdf zb`}fu mb imbh}imkm mb lfp dbmifp

Lk rhizbupkliqkìðh mbl lbhnrkab drl}idbmik Lk bsinbhìk mb }ibdf ubkl Lk nbp}iðh mb lk kerhmkìk ihjfudk}izk

Lk mbpih}budbmikìðh mb lfp uf`bpfp `fdrhi`k}izfp

Bl k`bh}f bh bl k``bpf k lfp pip}bdkp

Lkp mizbupkp midbhpifhbp mb lk ih}buk`}izimkm Bl cibu}bs}f `fdf nukdë}i`k mbl drhmf mini}kl

Lk ubzklfuiqkìðh mbl `fhfìdibh}f fu bhìdk mb lk ihjfudkìðh


Ih}ufmr`ìðh




Mb krmibhìk k rprkuif

Klnrhkp Mbjihiìfhbp1

Euf`kp}ihn1 Mizrlnkìðh mb lk ufnukdkìðh kuk bl ñeli`f bhnbhbukl(

Hkuuf~`kp}ihn1 Mijrpiðh pblb`}izk mb ufnukdkp, kuk r ñeli`fbpb`äji`f(

_fih}`kp}ihn1 Lf {rb fe}ibhbp `rkhmf ih}buk`}ñkp `fh lfp `libh}bp(

Lfp pbuziìfp k }ukzép mbl }ibdf pb ckh cb`cf dëp bupfhkliqkmfpubpfhmibhmf k lkp hb`bpimkmbp mip}ih}kp mb lfp pbndbh}fp k ku}iu mblk mé`kmk mb lfp 3?(

;




Mb pffu}b & jfudk}f k drl}idbmik Lk }b`hflfnäk mini}kl budi}b lk ih}bnukìðh mb }bs}fp, krmif, zimbfp,

nuëji`fp, jf}fnukjäkp, y khidkìfhbp, bh rh dipdf pffu}b( @fh bp}fpjfudk}fp mb ihjfudkìðh, pb ùbk rh fu}kl ih}buk`}izf kuk `k}ku blih}buép mbl rprkuif(

Lk Ih}buhb} pb ck `fhzbu}imf bh rh ub`rupf drl}idbmik kuk lfp

buiðmi`fp, ubzip}kp, bdipfukp mb ukmif, `khklbp mb ]Z, bh}ub f}ufp(Bp mbìu, bp `fhpimbukmk `fdf rhk mb lkp }bhmbhìkp dëp r}iliqkmkpfu lfp dbmifp }ukmiìfhklbp kuk k`kkuku lk k}bhìðh mb lkpfìbmkm(

Lk bzflrìðh mb lkp }b`hflfnäkp mb ihjfudkìðh drbp}uk {rb lkmihëdi`k {rb fbuk bh}ub zibafp y hrbzfp dbmifp bp lk mb

`fdlbdbh}kuibmkm y k`rdr

lkìðh, hf

lk mb prp}i}rìðh(

@fh lk ubpbhìk mb lfp dbmifp mb `fdrhi`kìðh }ukmiìfhklbp, lkIh}buhb} `fhp}i}ryb rh db}k$dbmif7 `fhpimbuëhmfpb kpä rh hrbzfdbmif(

0




Mb buifmiìmkm k }ibdf ubkl Bl `kuë`}bu buiðmi`f mb lk ubhfzkìðh mb lk fjbu}k ihjfudk}izk bp rhf

mb lfp kukmindkp `bh}uklbp mb lk `fdrhi kìðh ñeli`k y ekpb mb lkpihmrp}uikp ihjfudk}izkp(

Lk buk mbl }ibdf ubkl bh lk ihjfudkìðh `fdbhqð bh lfp 3? `fh @HH,bl uidbu hf}i ibuf drhmikl mb 5= cfukp mb }ukhpdipiðh bh miub`}f(Mibq kûfp mbprép, prunbh lfp hrbzfp pbuziìfp mb ihjfudkìðh bhlähbk( Bp}f ufzf`ð {rb lk jub`rbhìk buiðmi`k jrbuk prbukmk fulfp dbmifp bh lk Ih}buhb}(

Lk Ih}buhb} ck`b fpielb lk k`}rklimkm ihjfudk}izk k `kmk dihr}f,ép}k `kuk`}buiqkmk fu lk ihdbmik}bq y zblfìmkm( Ih`lrpizb,ufnukdkp }blbzipizfp y ukmiklbp ckh pimf }ukhpdi}imfp bh miub`}f fu

bp}b dbmif(

Lkdbh}kelbdbh}b, lk Ih}buhb} `fuub bl uibpnf mb pbu rh dbmifdkhirlkmf( Mbeimf k {rb bh klnrhfp `kpfp lk ihjfudk iðh reli`kmkbp jklpk(

=




Mb bp`kpbq k kerhmkhìk ]ukmiìfhkldbh}b lfp ub`rupfp bp`kpfp bh bl pb`}fu mb lk `fdrhi kìðh ckh pimf1

Bl bpkìf, bh lfp dbmifp idubpfp, y

Bl }ibdf, bh lfp dbmifp blb`}uðhi`fp

Lk `fdlbaimkm mb lfp pip}bdkp mb ufmr` iðh fu dbmifp bpùi}fp y krmifziprklbp

ck`bh {rb pðlf klnrhkp bdubpkp dry fmbufpkp rbmkh mipfhbu mb lkp`fp}fpkp ihjukbp}ur`}rukp hb`bpkuikp kuk fhbu k mipfpiìðh mbl ñeli`f prpdbhpkabp(

Hf cky lädi}bp k lk `kh}imkm mb dbmifp {rb rbmbh bsip}iu bh lk Ubm, hi }kdf`fbh bl zflrdbh mb ihjfudkìðh {rb `kmk rhf mb bllfp rbmb fjub`bu kl rprkuif, ykmbdëp bl `fp}f mb ck`bu ñeli`k lk ihjfudkìðh bh lk ubm bp uë`}i`kdbh}bb{rizklbh}b kuk }fmfp(

Bl mipbûf mb ihjfudkìðh blb`}uðhi`k hf ub{ribub nukhmbp ihzbupifhbp bhihjukbp}ur`}ruk, hi budipfp, hi li`bhìk, hf }ibhb `fp}fp mb mip}uierìðh y kl`khqkrhk krmibhìk krmifziprkl, fu lf {rb bl kr}fu ihmi`k {rb bp rhk kl}buhk}izkufjbpifhkl kuk lfp nukmrkmfp bh `fdrhi kìðh(

2




Mb ih}budbmikìðh k mbpih}budbmikìðh

Ufl }ukmiìfhkl mb lfp bmi}fubp 4 Jrhìfhbp mb rh fu}kl mbIh}buhb}(

Lk Ubm budi}b1

K``bpf miub`}f k lkp jrbh}bp mb ihjfudkìðh pih lk

dbmikìðh mb lfp `fdrhi`kmfubp ufjbpifhklbp( K``bpf rhizbupkl k rh pip}bdk drhmikl mb reli`kìðh {rb

jrhìfhk, inrkldbh}b, kl dkunbh mb lfp bmi}fubp mb lfpdbmifp }ukmiìfhklbp(

Bp}b kukmindk drl}ili`k bl hñdbuf mb zf`bp, buf k lk zbq

milryb pr kr}fuimkm kl ckebu juk`}rukmf bl pip}bdk mb `fh}ufl bmi}fuikl ubzif k lk mijrpiðh ñeli`k mb ihjfudkìðh(

:




Mb mip}uierìðh k k``bpf Dbmifp @fhzbhpifhklbp 4 rh}f$drl}irh}f mb `kuë`}bu

rhimiub`ìfhkl y kpidé}ui`f(

Dbmifp Drl}bdbmik 4 drl}irh}f$drl}irh}f, drl}imiub`ìfhkl

y pidé}ui`f( Lfp rprkuifp rbmbh `fdrhi`kupb bh}ub pä r}iliqkhmf bl dipdfpip}bdk `fh bl {rb k``bmbh k lfp dbmifp(

Bp}b hrbzf dfmblf budi}b {rb lfp dbmifp bh lähbk pb`fhzibu}kh bh jfufp y nbhbubh `fdrhimkmbp(

Kmbdëp, keubh k lfp rprkuifp lk fpieilimkm y lkp cbuukdibh}kpkuk k``bmbu `fdf ufmr`}fubp k rh bpkìf `fdrhi`k}izf

rhizbupkl(

>




Mb rhimiub`ìfhklimkm k ih}buk`}izimkm Lk Ubm nbhbuk1

Dfmblf Eilk}bukl, mbeimf k pr ku{ri}b`}ruk `libh}b$pbuzimfu(

Pffu}b jäpi`f `fdñh1

Lfp ufzbbmfubp mb `fh}bhimf y lfp rprkuifp rbmbh bp}kelb`bu rh

zäh`rlf, yk {rb prp uflbp rbmbh pbu ih}bu`kdeikelbp( Lfp ihmizimrfp bhzrbl}fp bh bl ih}bu`kdeif mb dbhpkabp rbmbh ihzbu}iu

prp uflbp( #Bdipfu pb `fhzibu}k bh ub`b}fu y zi`bzbupk()

_kukmindk mb lk `fdrhi`kìðh }blbjðhi`k1

Lfp ih}bulf`r}fubp ih}bu`kdeikh uflbp mb bdipfu y ub`b}fu nukìkp k lkr}iliqkìðh mbl dipdf `khkl(

Ih}buk`}izimkm1

Pip}bdk mb jbbmek`g dëp mihëdi`f, ihdbmië}i`fp y nlfeklbp(

Jbbmek`g1 Dfmblf eilk}bukl Ck`b fpielb {rb bl `fdrhi`kmfu rbmk pkebu bh bl

dfdbh}f ubìpf pi cref `fh}k`}f f hf(

3




Mb lihbkl k cibu}bs}f Dfmf lihbkl 4 fumbhk lk bp}ur`}ruk mbl mip`rupf bh lfp dbmifp

}ukmiìfhklbp mb rhk jfudk pb`rbhìkl(

Cibu}bs}f 4 budi}b rh dfmblf mb `fhp}ur`ìðh hkuuk}izk`kuk`}buiqkmf fu lk mip}uierìðh mb lk ihjfudkìðh bh rhimkmbp

mipùb}kp y pr ku}i`rlkìðh dbmikh}b fumbhbp mb ufnukdkìðh( Bsinb hrbzkp mbp}ubqkp `fdrhi`k}izkp y rh dkyfu bpjrbuqf mb lb`}ruk(

_budi}b lk mbpku}i`rlkìðh, jukndbh}kìðh y fpieilimkm mb bhlkqku bl }bs}f`fh `rkl{ribuk f}uf mipfhielb bh lk ubm(

Kl dipdf }ibdf `fh él mbpkkub`b lk rhimkm, kr}fhfdäk, bp}ur`}ruk, lk`fcbubhìk y bl pbh}imf ufifp bh lfp }bs}fp bpùi}fp y krmifziprklbp#dfmf libhbkl)(

Pih bdekunf }ibhb lk ziu}rm mb mf}ku k lk bpùi}ruk y lk lb`}ruk mb rhdfmblf bp}ur`}rukl dry kubìmf kl mbl bhpkdibh}f, jrhìfhkhmf mbdfmf kpfìk}izf y hf lihbkl(

_fu lf {rb cky {rb kubhmbu k hkzbnku fu lk ihjfudkìðh(

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Mb ihjfudkìðh k `fhfìdibh}f Lk prbukerhmkhìk mb ihjfudkìðh

Ubzblk lk idfu}khìk mb lfp dbmifp mb `fdrhi`kìðh `fdfnbp}fubp pfìklbp mbl `fhfìdibh}f(

Dipiðh bp}uk}éni`k mb lfp dbmifp

Ihjfudkìðh pfeub lk ihjfudkìðh

Ih}blinbhìk

Ih}buub}kìðh

Rhk zbq mb`fmiji`kmf bl dbhpkab, bl ub`b}fu prblb bsbuidbh}ku rhkpbuib mb ubk`ìfhbp ih}buub}k}izkp {rb rbmbh iu dëp kllë mb lkih}bh iðh mbl `fdrhi`kmfu(

Jil}ukmf

Lk blidihkìðh mb `rkh}fp blbdbh}fp fjubq`kh lk dbhfu miji`rl}km(

Erp{rbmk bjb`}izk mb lk ihjfudkìðh

;?




Lk b$`fdrhi kìðh `fdf hrbzf bp`bhkuif mb lk `fdrhi`kìðh ñeli`k,ck mb ih}buub}kupb `fdf lk f`kpiðh kuk ubmbjihiu bl bujil y lkpbsinbhìkp ufjbpifhklbp mb lfp `fdrhi kmfubp, kpä `fdf lfp `fh}bhimfpy lfp uf`bmidibh}fp mb pr jfudk iðh k`kmédi`k(

Lk Ih}buhb} ck ufzf`kmf rh bjb`}f `fh}ukmi`}fuif bh lk `fdrhi kìðh

ñeli`k1

pb ck mbpufjbpifhkliqkmf #reli`k `kmk zbq dëp nbh}b {rb pkeb dbhfp`fpkp)7 y

pb ck prbubpbìkliqkmf jukndbh}khmf bl `fhfìdibh}f(

Bl kr}fu ihmi`k {rb `fuubpfhmb cfy k lfp `fdrhi`kmfubp `fh dkyfurunbhìk {rb hrh`k1

C

k`bupb `kunf mblk `fd

lbaimkm

]ukhpjfudku lk ihjfudkìðh bh `fhfìdibh}f

Nbp}ifhku bl `fhfìdibh}f

Ubpfhmbu mb dfmf dëp bjb`}izf kl ñeli`f


@fh`lrpifhbp

Diez paradigmas de la e-comunicación

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