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12el Periòdic d’Andorrawww.elperiodic.ad DIMARTS, 10 DE JULIOL DEL 2018

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SFGA/CESTEVE

The campaign aimed at boos-ting tourism presented yes-terday by the Minister of Tou-rism, Verónica Canals, the Di-

rector General of Andorra Turisme, Betim Budzaku, and the Director of Product and New Projects of Andor-ra Turisme, Enric Torres, is a series of musical events with internationally renowned artists that will take place on Saturdays in August and the first Saturday in September. According to Canals, “the creation of the tou-rism campaign has been a job carri-ed out in a very short time due to the Covid-19. We’ve had to deal with a lot of things like advertising campaigns and events. «

The campaign is called Andor-ra Mountain Music 2020 and is cre-ated with the general aim of attrac-ting visitors from, above all, Spain and France, who spend the night in the country. However, taking into account the health situation in the Principality, Budzaku specified that the initiative has been developed ba-sed on three ideas: firstly, the promo-tion of the country’s tourist accom-modation sector. In this sense, the general director of Andorra Turisme explained that tickets will be made available to the accommodation so that they can sell them cheaper by of-fering packages with overnight stays included, Secondly, that all the mo-ney raised through the sale of ‘Tic-kets go to the Government’ s solida-rity fund dedicated to managing the country ‘s health and economic crisis and, thirdly, the intention to show Andorra as a cultural destination.

In this sense, he pointed out that «we have sought a multinational fes-tival with different artists and espe-cially with different genres in order to capture all possible audiences.» Thus, the first concert will be led by Mònica Naranjo, who will offer a con-cert from which she will review her entire musical career; it will be fo-llowed by DJ Don Diablo, a pioneer of dance music; the Sevillian artist Beret on August 15; the Texas band; the well-known DJ Bob Sinclair and finally Ainhoa Arteta will perform on September 5th. All the concerts except the one in Arteta will take pla-ce on the Soldeu platform, which will be set up for the occasion. The Ainhoa Arteta concert will take pla-ce in the Plaza del Consell General with a limited capacity of 400 peo-ple seated.

Tickets for all the concerts will go on sale this coming Thursday th-rough the Andorra Turisme website and the Ticketmaster platform. The prices of the same will oscillate be-tween the 25 euros and the 39 euros.

33 Andorra Mountain Music 2020 presentation press conference.

Artists such as Mónica Naranjo will perform in Soldeu in AugustLa plataforma esquiable es convertirà en escenari i garantirà les mesures de seguretat davant la Covid-19

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SUMMER TOURISM CAMPAIGN

August 1She will remember the successes of her career in a format that includes symphony orchestra, choir and rocker band.

August 8Pioneer of dance mu-sic. He will perform mo-re than 150 performan-ces a year at festivals such as Tomorrowland.

August 15The singer will present the album Prisma, Disc d’Or which has collaborations: Pablo Alborán or Melendi.

August 22After 30 years of care-er, the Scots will offer their great hits live in Andorra.

August 29He is one of the most ta-lented DJs on the planet and has become num-ber 1. In Andorra he will present his latest album.

September 5She combines operatic performances with reci-tals and concerts. One of the most famous offe-red it at the White House.

calendariMÓNICA NARANJO

DON DIABLO

BERET

TEXAS

BOB SINCLAR

AINHOA ARTETA

«We looked for a multinational festival with different artists and genres to attract all possible audiences»

«We have worked with the Ministry of Health to define the guidelines for this event»

«The Covid-19 has made us question many things like advertising campaigns and events»

BETIM BUDZAKUGENERAL MANAGER OF ANDORRA TOURISM

ENRIC TORRESPRODUCT DIRECTOR AND NEW PROJECTS

VERÒNICA CANALSMINISTER OF TOURISM

THE LOCATION / As Torres explained, the place where the concerts will take place “was an important ele-ment to take into account especia-lly with the situation where we co-me from. We have worked with the Ministry of Health to define the gui-delines for this event. «

In this sense, he explained that it was valued that it was a space lo-cated in the open air, high moun-tain, that guaranteed the safety dis-tance between people and that the space could be delimited: «Analy-sing different locations the one that best suited this type of format and the needs we had both in terms of health and safety was precisely the Soldeu Platform ». In the same way, it will occupy 10% of its capa-city, which is 10,000 square meters. This means that the maximum ca-pacity of the concerts is 4,000 pe-ople, which will be distributed in small spaces of 400 people. He also noted that they were guided by the parish’s parking guarantee and ex-plained that «when people arrive at the site, they will be provided with a mask.»

RECEPTION FROM THE HOTEL SECTOR / The director of the Hotel Union of Andorra (UHA), Jordi Pujol, con-sidered that “whatever they do is positive for us. We hope that this will serve to give us the impetus we need to have a normal mid-summer. « However, he stressed that August is usually the month that concentrates the most tou-rist visits. Thus, Cristina Canut, president of Autèntics Hotels d’Andorra (AHA), considered that «something had to be done now in July». H

el Periòdic Newswww.elperiodic.ad el Periòdic NewsWEDNESDAY, 8 JULY 2020 13

SALE OF VEHICLES

The AIVA believes that the sector is reactivating despite Enrollment fell 9.1% in June and 39.7% in the first half of the year

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The latest vehicle registrati-on data for June show a de-crease compared to the sa-me month of the previous

year. In fact, during the first half of 2020, there had been a decrease of 39.7% compared to 2019. Despite this, the president of the Associati-on of Vehicle Importers of Andorra (AIVA), Carles Sansa pointed out that the sector is beginning to recover af-ter the Covid-19 and acknowledged that the downward trend has been observed in recent months.

As Sansa explained, the automo-tive sector «is emerging from a crisis

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that has been severe» but conside-red that «consumption seems to be reactivating a priori». And it is that, according to the president of the AI-VA, the casuistry on the resumption of sales under the confinement has been diverse, from those that culmi-nated in the reopening to those that were closed and the return of pay-ment and signal «because the situ-ation is. so required.» Nevertheless, according to Sansa, the general fo-cus was on the «resumption of ope-rations» once the sector re-operated.

In this sense, the AIVA has no re-cord of the closure of any business resulting from the Covid-19, but what it had caused was a «lack of trust» among employers. «The shut-

down caused, beyond the loss of sa-les for two months, an insecurity due to the shutdown of consumpti-on that has not only occurred in our market, but has been experienced in the country as a whole.» In any case, Sansa stated that «at the moment, the feelings are not bad.»

In this line, the president of the AIVA also highlighted that the sec-tor had managed to maintain jobs thanks to the application of STCT or RJL and thus avoid layoffs. However, he clarified that not all workers had already re-joined his company.

However, the data shared yester-day by Statistics showed that this ye-ar, in the first half of the year, enrol-ment in the Principality had fallen

by 39.7% compared to 2019. “We ca-me from a few months with a ten-dency to the low, and it is clear that we will not recover the levels that we have lived in previous years, but it would be good to improve the pers-pective for this year even if it is com-plicated », pointed out Sansa.

REGISTRATIONS FALL BY 9.1% / According to statistics, during the month of Ju-ne, a total of 358 vehicles were re-gistered in Andorra, 36 less than in 2019, resulting in a -9.1% chan-ge. The only group that showed an increase was motorcycles and mo-peds, which grew by three units, from 100 to 103.

Going into the detail of the other blocks, the type of vehicle that most noticed the fall was that of trucks and vans, which went from placing 40 units in circulation in 2019 to on-ly 21 this year, was sold 47.5% less. The next most affected category was that of others, which includes items such as boats, private trailers and

Most pre-confinement purchases remained at reopening

Motorcycles and mopeds are the only vehicle category that increased total sales last month

passenger vehicles, among others, which recorded a loss of 21.1% of sa-les, passing from 19 to 15. Finally, the group of cars fell by 16 units, cor-responding to -6.8%, with 219 vehi-cles sold this year compared to 235 last year in the same period.

However, June was the month with the most vehicles sold so far this year. In January and February, 276 and 324 vehicles were sold in the Principality respectively, alt-hough, compared to last year, the variation was lower than in June, specifically, by 6.1% in January and 6.9% in February.

The darkest months for the sec-tor were those most affected by the global pandemic and confinement, in March and April. The first, with the extraordinary situation only du-ring the second half of the month, already fell 47.5% vehicle sales, from 362 in 2019 to 190 this year. But the worst figure was the follo-wing month, April, when only a to-tal of 17 vehicles were sold, namely 16 cars and a motorcycle, resulting in a decrease of 95.7%. In April 2019, a total of 395 vehicles were sold.

It was from May, when the data grew timidly and began to glimpse the recovery aimed at Sansa, with the record of 181 units sold. Howe-ver, the comparison still showed a significant decrease, of 58.7% com-pared to May last year, where 438 ve-hicle sales had accumulated. H

SOURCE STATISTICAL GRAPHIC PAKO TEMPRADO

VEHICLE REGISTRATION

year 2019

January 294

February 348

March 362

April 395

May 438

June 394

year 2020

January 276

February 324

March 190

April 0 17

May 181

June 358

6,1%

6,9%

9,1%

47,5%

95,7%

58,7%