Bookshop Presentation – B6Chiara Bullen

Claire Furey

Mike Tsipoulakos

Eline Kiriazi

Aleksander Pęciak

Waterstones

Biggest brand in Scotland, a variety of books for everyone.

Theme tables and displays that promote certain titles or deals.

Other items sold: gift cards and gift wrapping and toys.

Interesting points: different font and textures, the interior has plenty of natural light, cafeteria on the basement.

Social media presence: Twitter and Facebook (for events – new titles),Pinterest and Instagram accounts and a YouTube channel.

Glasgow

Caledonian Books

Second-hand and Antique Bookshop

No other products, no space to read.

No promotions and small use of categorisation.

No social media.

Glasgow

Cheap secondhand bookshop with both new and antiquarian books (Scottish, Philosophical, History, Literature etc.).

Chairs and tables as the bookshop is both a book cafe (comfortable sofa for reading, cozy atmosphere).

Target customer: niche market, collectors, does not address the mass market, suitable for students (secondhand textbooks).

Interesting facts: prices written with pencil inside the books, the categories of books written with purple chalk on the shelves.

Promotion through Facebook and Twitter page.

Oxfam Bookshop

Secondhand books; rely on donations.

Categories include Scottish Interest, crime, literature, fiction, sport, etc.

Lot of non-book products, all of which are fair-trade / eco friendly. Definitely appeal to ethical consumer.

Books are secondary to the main business of Oxfam.

Facebook page: Oxfam Books and Music Stirling.

Faith Mission Bookshop

Christian bookshop chain

Focused on narrow categorization

Impressive children section

Lack of marketing and limited activity on social media

c o n c l u s i o nEvery niche can get to its target!