Rr4 presentation page 1e

(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter

/ DM / Above the Line

INTRODUCTION


48 Sheet poster, used around events like The London Boat Show.Gold Campaign press award and D&AD nomination.

RNLI 48 SHEET POSTER


Used to highlight the dangers of swimming on a beach without Lifeguards.Ad-shells and local press.

RNLI BEACH LIFEGUARDS CAMPAIGN


DM piece to boat owners encouraging them to book a free sea check for their vessels.

RNLI SEA CHECK DM CAMPAIGN


To highlight Hiscox commitment to customer service when you need to claim.

HISCOX INSURANCE PRESS CAMPAIGN


HISCOX INSURANCE PRESS CAMPAIGNTo highlight Hiscox commitment to customer service when you need to claim.


Using long copy to tell incredible stories of how this car is built.

ROLLS ROYCE PRESS CAMPAIGN


ROLLS ROYCE PRESS CAMPAIGNUsing long copy to tell incredible stories of how this car is built.


Showing how a Garmin could save you money on fuel by giving you the best route.

GARMIN PRESS CAMPAIGN


GARMIN PRESS CAMPAIGNShowing how a Garmin could save you money on fuel by giving you the best route.


Using a range of digital marketing to invite consumers to ‘Come over to our house’ - ie, to switch to British Gas.

BRITISH GAS - HOUSE.CO.UK


BRITISH GAS - HOUSE.CO.UKUsing a range of digital marketing to invite consumers to ‘Come over to our house’ -

ie, to switch to British Gas.


To show how the Cotswolds truly is a place where you can really get away from it all.

COTSWOLD PRESS ADS

©2005 Rob AllnuttAA Service Centres3 mailer cover designs and 2 press adverts.

©2005 Rob AllnuttAA Breakdown RetentionDL 4pp leaflet and A5 4pp leaflet.

Rob Allnutt Rob Allnutt

Save a lot morenext year…

Front cover

Inside spread

Open Open

Open

Open

Front cover First reveal

Can you rescue me,cover my parts andgive me a service?

My mechanicmakes me feel small.

Can you help?

You already trust the AA to

repair your car at the roadside

and keep your motoring hassle-

free. Now you can rely on us to

look after your car’s servicing,

repairs, MOTs and tyres as well.

What’s more there’s an AA

Service Centre just around the

corner.

For further information,

please call us on 0800 085 2721

or visit www.theAA.com.

Service Centres0800 085 2721

www.theAA.com

Can you service my car and give meback my vroom?

MOT

Servicing

Repairs

Tyres

Guaranteed work

Open 7 Days a week

You already trust the AA torepair your car at the roadsideand keep your motoringhassle-free. Now you can relyon us to look after your car’sservicing, repairs, MOTs andtyres as well. For furtherinformation, please call us on0800 085 2721 or visitwww.theAA.com.


www.theAA.com

Can you back up asolid repair with acast iron guarantee?

Can the AA repairmy confidence in mechanics?

Member get member mailing selling benefits of membership and incentivising take up. Communications designed to pick up on customer uncertainties when dealing with garages.

robert allnutt

robert allnutt

Richard Taylor

robert allnutt

robert allnutt

robert allnutt

robert allnutt

robert allnutt

robert allnutt

Richard Taylor

robert allnutt

robert allnutt

©2005 Rob AllnuttAA Breakdown RetentionA5 4pp leaflet and DL 4pp leaflet.

Lorem ipsum mini dolor sit

amet, erat consectetuer

adipiscing elit, sed diam

ummy nibh euismodnostrud

exerci quis tation tincidunt

ut laoreet dolore magna

adipiscing aliquam.

Erat volutpat Ut wisi enim

ad minim veniam, quis


nostrud exerci quis tation

ullamcorper velit suscipit.

• Duis autem vel eum iriure

dolor in hendrerit

• vel illum dolore eu

feugiat nulla facilisis at

• Duis autem vel eum iriue

• Lorem ipsum dolor sit

illum vulputate qui velit




Added peace of mind.24 hours a day.

Inside spread

Thank you for upgrading.Added peace of mind.24 hours a day, 365 days a year.Thank you for upgrading your membership with the AA.

Your new card, enclosed in this pack, will give you

additional peace of mind plus all the strengths that you’ve

come to expect from the AA:

The UK’s largest dedicated patrol force on call 24 hours a

day, 365 days a year

Satellite navigation so our patrols can find you quickly

The latest diagnostic equipment that helps us get around

8 out of 10 cars fixed on the spot

So wherever you go in the UK, you can be sure we’ll be

there to give you even more help just when you need it.

Open Open

Open Open

Your newcard maylook thesame…

Front cover

A gift tosay thankyou fromthe AA.

To say thank you forbeing a loyal member,we’re upgrading yourbreakdown cover for free.

Added peace of mind.To show you our gratitude for your

continued loyalty and custom, we’re

upgrading you to the next level of

membership, automatically and free

of charge.

As one of our most valued and

important customers, we feel this is

the ideal way to say thank you. Simply

take a look at the details in your

membership letter to find out more

about the upgrade you have been

awarded – then sit back and enjoy

added peace of mind at no added cost.

Check your

renewal letter

for full details

of your

upgrade.Front cover

Inside spread

But now it can do a lot more.

©2005 Rob AllnuttAA Breakdown AcquisitionA5 leaflet and envelope designs.


Can I switch toone that does?

My current breakdown providerdoesn’t offer a free hire car…

Envelope

Cover

Targeted mailing at over 50’s highlighting competitive edge. Member retention mailing linking creative to above the line campaign.

robert allnutt

Richard Taylor

robert allnutt

Richard Taylor

robert allnutt

robert allnutt

robert allnutt

robert allnutt


To show the AA alternative to the back street garage or the main dealer.

THE AA SERVICE CENTRES 48 SHEET AD CAMPAIGN

robert allnutt

©2005 Rob AllnuttAA Service Centres3 mailer cover designs and 2 press adverts.

©2005 Rob AllnuttAA Breakdown RetentionDL 4pp leaflet and A5 4pp leaflet.


Save a lot morenext year…

Front cover

Inside spread

Open Open

Open

Open

Front cover First reveal

Can you rescue me,cover my parts andgive me a service?

My mechanicmakes me feel small.

Can you help?

You already trust the AA to

repair your car at the roadside

and keep your motoring hassle-

free. Now you can rely on us to

look after your car’s servicing,

repairs, MOTs and tyres as well.

What’s more there’s an AA

Service Centre just around the

corner.

For further information,

please call us on 0800 085 2721

or visit www.theAA.com.


www.theAA.com

Can you service my car and give meback my vroom?

MOT

Servicing

Repairs

Tyres

Guaranteed work

Open 7 Days a week

You already trust the AA torepair your car at the roadsideand keep your motoringhassle-free. Now you can relyon us to look after your car’sservicing, repairs, MOTs andtyres as well. For furtherinformation, please call us on0800 085 2721 or visitwww.theAA.com.


www.theAA.com

Can you back up asolid repair with acast iron guarantee?

Can the AA repairmy confidence in mechanics?

Member get member mailing selling benefits of membership and incentivising take up. Communications designed to pick up on customer uncertainties when dealing with garages.

robert allnutt

robert allnutt

robert allnutt

robert allnutt

robert allnutt

robert allnutt

robert allnutt

Richard Taylor

robert allnutt

robert allnutt

Richard Taylor

robert allnutt

robert allnutt

©2005 Rob AllnuttAA Breakdown RetentionA5 4pp leaflet and DL 4pp leaflet.

Lorem ipsum mini dolor sit

amet, erat consectetuer

adipiscing elit, sed diam

ummy nibh euismodnostrud


ut laoreet dolore magna

adipiscing aliquam.

Erat volutpat Ut wisi enim

ad minim veniam, quis


nostrud exerci quis tation

ullamcorper velit suscipit.

• Duis autem vel eum iriure

dolor in hendrerit


feugiat nulla facilisis at

• Duis autem vel eum iriue






Added peace of mind.24 hours a day.

Inside spread

Thank you for upgrading.Added peace of mind.24 hours a day, 365 days a year.Thank you for upgrading your membership with the AA.

Your new card, enclosed in this pack, will give you

additional peace of mind plus all the strengths that you’ve

come to expect from the AA:

The UK’s largest dedicated patrol force on call 24 hours a

day, 365 days a year

Satellite navigation so our patrols can find you quickly

The latest diagnostic equipment that helps us get around

8 out of 10 cars fixed on the spot

So wherever you go in the UK, you can be sure we’ll be

there to give you even more help just when you need it.

Open Open

Open Open

Your newcard maylook thesame…

Front cover

A gift tosay thankyou fromthe AA.

To say thank you forbeing a loyal member,we’re upgrading yourbreakdown cover for free.

Added peace of mind.To show you our gratitude for your

continued loyalty and custom, we’re

upgrading you to the next level of

membership, automatically and free

of charge.

As one of our most valued and

important customers, we feel this is

the ideal way to say thank you. Simply

take a look at the details in your

membership letter to find out more

about the upgrade you have been

awarded – then sit back and enjoy

added peace of mind at no added cost.

Check your

renewal letter

for full details

of your

upgrade.Front cover

Inside spread

But now it can do a lot more.

©2005 Rob AllnuttAA Breakdown AcquisitionA5 leaflet and envelope designs.


Can I switch toone that does?

My current breakdown providerdoesn’t offer a free hire car…

Envelope

Cover

Targeted mailing at over 50’s highlighting competitive edge. Member retention mailing linking creative to above the line campaign.

robert allnutt

robert allnutt

robert allnutt

robert allnutt

robert allnutt

Richard Taylor

robert allnutt

Richard Taylor

robert allnutt

robert allnutt

robert allnutt


AA CONCIERGEAmusing ways that you can use the AA to help sort all your travel and leisure problems.


Part of the AA Membership marketing DM campaigns.

AA MEMBERSHIP RENEWAL DM


Whatever you forget, lose or run out of - make sure it’s not AA cover.

AA MEMBERSHIP RENEWAL DM


To promote the Road Tax For Life o!er when you buy a Proton.

PROTON DM CAMPAIGN


PROTON DM CAMPAIGNTo promote the Road Tax For Life o!er when you buy a Proton.


To show how much Eurostar care for their customers.

EUROSTAR AD CAMPAIGN

Rr4 presentation page 1e

Documents

Transcript of Rr4 presentation page 1e