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- Paso 1: Definir el plan de accin y la estrategia a seguir

Antes de actuar debemos planificar con el fin de que los recursos que utilicemos

se conviertan en una inversin y no en un gasto, y esta diferenciacin se empieza

a conseguir haciendo una planificacin estratgica previa, y para ello debemosdar respuesta a preguntas como estas:

Cules son mis objetivos?

Quin es realmente mi cliente, dnde est y qu le gusta?

De qu recursos dispongo para el plan de accin?

Qu hace mi competencia?


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- Paso 2: Creacin de una web enfocada a tu negocio

Es importante que la web de nuestra empresa est perfectamente enfocada

a los objetivos definidos en el plan de accin, ya que no se trata de tener

una web por tener sino de disear una web que realmente ayude acumplir los objetivos, la cual se convertir en uno de los centros de tuactividad online.

Para analizar la web podemos usar Woorank

http://www.woorank.com/es/


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- Paso 3: Generacin de trfico


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Blogging:creando un blog donde publiquemos con alto nivel de frecuencia

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- Redes Sociales: la presencia en redes sociales te dar la posibilidad encombinacin con el blog de llegar a mucha ms gente tanto para darte a

conocer como para fidelizar a los que ya te conocen.

- SEO: el posicionamiento natural el buscadores es fundamental paraposicionarnos de una manera sostenible en aquellas bsquedas que realizan

los usuarios a los que pueden interesarle nuestros productos o servicios.

- Anuncios Patrocinados: los anuncios de pago por click, son herramientas

que nos permiten en el corto plazo posicionarnos para determinadasbsquedas en Google o llegar a ciertos perfiles segmentados socio-

demogrficamente y por sus gustos e intereses.


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Todas estas acciones nos ayudarn a ir generando

leads de calidad y una base de datos que sepuede convertir en uno de los pilares deldesarrollo de negocio de una empresa.


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Paso 5: Convertir los leads en ventas

Ya hemos conseguido generar leads y por lo tanto una base de datos de

potenciales clientes, pero ahora debemos valorar cmo conseguirtransformarlos en clientesverdaderospara posteriormente comenzar unacampaa de fidelizacin con ellos.

Para conseguir la conversin a venta podemos utilizar acciones como el email

marketing, el cual debe ir lo ms segmentado posible y personalizado a cada

lead en la medida que podamos, y donde podemos utilizar tecnologa decaptura de comportamientoque nos ayude a identificar qu es lo que ms legusta a nuestro potencial cliente con el fin de enviarle aquella informacin que

ms posibilidad tiene de convertirse en venta.


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Para darnos de alta podemos hacerlo

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pantalla en la que estamos interesados


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Responsabilidad Social Corporativa


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Responsabilidad Social Corporativa

Destacar servicios


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