Ciudades ActivasModelo de gestión de ciudad en el marco del legado olímpico

Eleonora BauerBuenos Aires

Introducción

Buenos Aires

habitantes

3 M

diarios

3,5 M+

Suburbios

13,9 M

area

230 km2

PBI de Argentin

25%

0,88 Human Develpment Index

0,83 (Arg.)

Desarrollo Urbano

North & South

Los Juegos Olímpicos como catalizador del cambio

Legado Tangible

• Urbano – Desarrollo Zona Sur -

• Deportivo – Nueva Infraestrutura-

Legado Intangible

• Buenos Aires Ciudad Activa

• Iniciación deportiva

Estrategia

Defoco endeportes

Atraer ciudadanos inactivosA ecosistemasaludable

Global Active Cities

Incrementar el tiempo de educación física y movimiento en niños

Promover la alimentación saludable

Modelo de gestión

Estrategia Alianzas ComunicaciónInfraestructura y

CentrosDeportivos

Eventos Medición Mejores prácticas

Proceso de certificación

HamburgoLiubliana

Lillehamer

Liverpool

Buenos Aires

Richnomd

Primeras ciudades certificadas

Ecosistema_Visión Sistémica

_Conectar los puntos

Obel isco

St adium River Plat e

Casa Rosada

Puent e de la Mujer

Boca Juniors St adium

BUENOS AIRES

RIO

DE

LA

PLA

TA

Floral is Generica

THE GOALSARETOPROMOTEHEALTHYEATING,BRINGABOUT ACULTUREOFCHANGE INLOCALCOMMUNITIES,ANDENSURECHILDRENEXERCISEFORATLEASTANHOUR ADAY

“Sport and physical activity are not

only a benefit for your body, but an

enabler of mental health and social

life,” Lobo explains.

“High-level competition helped me

to deal with frustration and to remove

roadblocks in my daily life. The sport

taught me essential values to use

outside the tenniscourts. In Buenos

Aires, we consider sport and physical

activity as a tool to improve health,

social harmony and joy.”

With the aim of taking a targeted,

effective approach and in the absence

of hard statistical data, the city council

isnow looking to gain an understanding

of the habitsof its citizens, gauge how

YOG, and the activities resulting from

it, to accelerate the transformation

of BuenosAires and link the various

initiatives together. A good example

of this is the new sportsscience

department set up by the city council

to forge stronger tiesbetween sport

and health.Itsobjective is to bring the

variousstakeholders in the area of health

together to enable doctors to prescribe

physical activity as a valuable way of

improving the population’s well-being.

Like Lillehammer, BuenosAires

is a first-classexample of a city that

hasharnessed the potential of an

international sporting event such as the

YOGto drive the promotion of physical

activity, sport and healthier lifestyles.

We will be focusing on one of the

other eight pilot cities in our next issue.

For more information, contact

info@active-cit ies.org or visit

activewellbeing.org

much they exercise, and identify

and analyse the barriers to playing

sport. Aided in thisprocessby

Argentinian universities, it also aims

to standardise and assessongoing

initiativesand measure their impact

on the city’s inhabitants.

The city’sgoalsare to promote

healthy eating habits, amend existing

legislation to bring about a culture

of change in local communities, and

ensure children exercise for at least

an hour a day.

The city has launched a number

of initiatives in the last few years (see

previouspage). It isnow tapping into

the momentum generated by the 2018

ACTIVECITIES

BuenosAires

Movimiento_Actividades graduales

_Más allá del deporte

Cambiocultural_motivación de pares

_Influencers

_Diversión

The Tipping Point