Marketing Nº 3
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Transcript of Marketing Nº 3
![Page 1: Marketing Nº 3](https://reader037.fdocuments.ec/reader037/viewer/2022100507/5594d9d21a28ab3b578b46f5/html5/thumbnails/1.jpg)
Introducción a Marketing 3
¿Cómo se crea VALOR?
![Page 2: Marketing Nº 3](https://reader037.fdocuments.ec/reader037/viewer/2022100507/5594d9d21a28ab3b578b46f5/html5/thumbnails/2.jpg)
Mercados de transacciones comerciales
![Page 3: Marketing Nº 3](https://reader037.fdocuments.ec/reader037/viewer/2022100507/5594d9d21a28ab3b578b46f5/html5/thumbnails/3.jpg)
DETERMINANTES DE VALOR Valor entregado al Cliente:
Costos:Monetario, tiempo, energía,
Psíquico.
Valores: Producto, servicio, personal,
Imagen. /Modelo de Negocio
- +
![Page 4: Marketing Nº 3](https://reader037.fdocuments.ec/reader037/viewer/2022100507/5594d9d21a28ab3b578b46f5/html5/thumbnails/4.jpg)
Diseñemos nuevo valor
![Page 5: Marketing Nº 3](https://reader037.fdocuments.ec/reader037/viewer/2022100507/5594d9d21a28ab3b578b46f5/html5/thumbnails/5.jpg)
Costos y Valores*
![Page 6: Marketing Nº 3](https://reader037.fdocuments.ec/reader037/viewer/2022100507/5594d9d21a28ab3b578b46f5/html5/thumbnails/6.jpg)
Valor de por Vida*
Compras de por Vida
![Page 7: Marketing Nº 3](https://reader037.fdocuments.ec/reader037/viewer/2022100507/5594d9d21a28ab3b578b46f5/html5/thumbnails/7.jpg)
Cadena de Valor Porter
Log-,Operaciones, Log +,Mkg.,Servicios
AC
AA Infraestructura, RRHH, Tech., Compras
Utilidades
![Page 8: Marketing Nº 3](https://reader037.fdocuments.ec/reader037/viewer/2022100507/5594d9d21a28ab3b578b46f5/html5/thumbnails/8.jpg)
Cadena de Valor Cluster *
![Page 9: Marketing Nº 3](https://reader037.fdocuments.ec/reader037/viewer/2022100507/5594d9d21a28ab3b578b46f5/html5/thumbnails/9.jpg)
Agregando Valor en la Feria* Atraer Clientes Aumentar ventas
![Page 10: Marketing Nº 3](https://reader037.fdocuments.ec/reader037/viewer/2022100507/5594d9d21a28ab3b578b46f5/html5/thumbnails/10.jpg)
Tendencias que afectan Procesos de Marketing TICS Globalización
Económica Política Demogáfica Cultural Demográfica Tecnológica
Consumidor: Informado, urgido