Sales & Marketing Strategy

Mission Statement It is our purpose to provide our clients with:

■ professional and reliable service ■ to sell your property as quickly as possible and ■ at the best price achievable ■ within a given period of time.

To this end, we promise to use all the tools at our disposal to:■ market your property■ coordinate appointments■ strenuously negotiate on your behalf, and ■ closely supervise the closing process.

Marketing Objectives Garden State Realty Group along with your Realtor® will work

diligently to ensure that your property is at the forefront in the minds of buyers. In order to accomplish this we will incorporate a variety of effective methods of reaching our target audience.

■ Reach the widest audience of potential buyers■ Produce activity to attract the best buyer willing to meet

your terms, price and desired closing date■ Monitor traffic that results from our marketing strategy■ Study the results and adjust accordingly to sell your property

Source: National Association of REALTORS®, Profile of property Buyers and Sellers, 2009 3

Marketing Strategy: Internet According to the National Association of Realtors, over 85% of buyers

are now using the Internet when looking for a property. A strong online presence isn’t just important, it’s absolutely essential. We invest in online advertising, search marketing, and traffic-driving strategies to optimize the on-line marketing of our listings.

The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.

Your property will appear on various websites and will include:■ Details and Description of Your Property■ Multiple Photos of Your Property■ Virtual Tour of Your Property■ Map of your Property■ Local & Neighborhood Information

In addition to advertising on www.GardenStateRealtyGroup.com we will advertise the on the following websites:

Marketing Strategy: Internet

■ Local MLS (Hudson County, NJMLS, and/or GSMLS)

■ Realtor.com■ Zillow.com■ Trulia.com■ Google.com■ Yahoo.com

■ Facebook.com■ Twitter.com■ Postlets.com■ Craigslist.com■ Syndication to 3rd Party

Real Estate Websites■ VirginiaVarela.com

Pricing Setting the Right Price will Speed Sale and Maximize Sale Price Market Average is 90 Days Overpricing Reduces Ultimate Sale Price (Average Home sells for 4%

below list price) Overpricing extends Days-on-Market Discourages serious offers and buyers

Benefits of Right Pricing Promotes buyer and agent interest Increases the number of showings Creates urgency Sets the stage for early and multiple offers Puts seller in control of price negotiations Purchase offers higher relative to asking price Results in highest and best selling price quicker

Who We Are Established in 2007, Garden State Realty Group is a residential

real estate brokerage firm that serves northern New Jersey. We specialize in the sale and marketing of condos, single-family houses, multi-family homes, distressed properties, foreclosures, short sales, and mixed-use properties. GSRG is a veteran-owned business, and a registered HUD broker.

Robert Kohrs, Broker / Owner Circle of Excellence Award - 4 years running 5 Consecutive Years over $5 million in sales Top 4% of Hudson County Realtors in 2009-10

About Your Realtor® With over 15 years in on-line marketing, web & graphic design, and as an e-Pro® Certified

Realtor Associate, Virginia Varela specializes in the on-line and direct sales and marketing of Jersey City and Hoboken homes, condos, rentals, and other residential properties in Hudson County.

The advertising of your property will be professionally designed by Virginia Varela and other design professionals to ensure the sophisticated advertising of your property, which may include:

Photos Video Virtual Tours Slide Shows Web Sites E-mail

Campaigns On-Line Ads

Animated Banner Ads

Blogs/Social Media

Maps/Local Info Newsletters Brochure/Flyers Posters/Banners Listing Signs

Postcards Print Ads Classified Ads Model Units Staging Public/Broker Open

Houses

What is an e-Pro? An e-Pro is a Realtor® who has been certified by the National

Association of Realtor® to work on-line in real estate.

What does an e-Pro do for you? Leverages web sites, e-mail, blogs, social media, apps, mobile,

and other on-line tools to professionally market your home. Utilizes computer, mobile, and other technology for efficient,

sophisticated, and effective communication. Returns calls, e-mail, text messages, and faxes promptly and

professionally. Respects your on-line privacy. (No selling of your contact

information)

Our Commitment to You When GSRG represents you as a seller's agent, you can expect

the following from us:

■ In-Depth Property Valuation or Comparative Market Analysis (CMA)

■ Prompt Return of Phone Calls ■ Extensive Description of Market Conditions ■ Frequent, Written Progress Reports ■ Written Sales Plan ■ Accountability ■ Performance