Livengood listing presentation

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Transcript of Livengood listing presentation

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Home Selling ProposalPresented by

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Home Selling ProposalPresented by

Cindy Livengood, [email protected]

850.212.8359

Cindy and her husband moved to Tallahassee in 2014 from the south Florida area. They have 3 adult children and 4 furry kids, a dog named Mookie and 3

cats. Cindy loves Tallahassee for its change of seasons, wonderful winding roads and beautiful landscapes.  It reminds her of her roots growing up in the

upstate NY area.

Cindy graduated from SUNY Oswego and has worked as a third grade teacher and a case manager for a non-profit agency helping people with substance abuse and mental health problems. Her natural tendency to teach and help

others is part of what makes her a successful Realtor.

In her spare time, Cindy enjoys going on walks in the community with MOVE Tallahassee, working out at Premier Fitness center and getting together with

new friends.

Cindy became a realtor in 2003 and has weathered the market ups and downs along the way. She is hard working and committed to excellent customer

service to all of her clients!

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Purpose of Presentation

Company OverviewGetting to know you!What sets us Apart?

The EH Marketing WayPricing StrategyOur Philosophy

Process for Selling

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Mission StatementTo be the Pro-Active, Trusted Real Estate Advisors and Homeowner Service Company serving communities from Tallahassee to Destin,

always exceeding our customers’ expectations.

Vision Statement4P’s = Sold

(Price + Produce + Place + Position)

PartnersTiffany Hamilton, Broker

Elizabeth Ekk, Realtor/Partner

FoundedAugust of 2013 with a principal that promotes a high level of

service, education, and innovative marketing to our customers through our Team of Realtors by providing them with the tools to be

Pro-Active Trusted Real Estate Advisors.

Together Ekk & Hamilton has combined 25 years of experience in the real estate profession

Serving Tallahassee, Destin, 30A & the Emerald Coast Real servicing property management, investment, commercial, and

residential. Ekk & Hamilton Realty is one of Tallahassee's Top 25 largest producing Real Estate firms and employs Top 10%

Producing Realtors. 

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The Value of a Realtor

All real estate licensees are not the same. Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. They proudly display the REALTOR® “R” logo on the business card or other marketing and sales literature.

REALTORS® subscribe to a strict Code of Ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reports that 84% of home buyers would use the same REALTOR® again.

Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR®.

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Elizabeth Ekk DeAna Herndon Dedra Mitchell Realtor®/Partner Realtor® Realtor®

Hope Gaines Verlonda Johnson Realtor® Branding Director

Cindy Livengood Rachel Alexander Mike Still a Realtor® Realtor® Realtor®

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Services We Offer

Selling Tallahassee to Destin

Residential SalesResidential Property ManagementCommercial Property Management

Coastal Vacation HomesInvestment Properties

Renovations

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When you select Ekk & Hamilton Realty

to sell your home you will receive the full support and network of our entire real estate firm of full time real estate professionals

Our commitment to you…

Provide exceptional, reliable and timely service to you

Listen and understand your needs and desires

Conduct business in the utmost professional atmosphere

Be enthusiastic; go beyond the call of duty to market your home to the best possible suited buyers

Keep lines of communication open during all steps in the process

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4

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This is a PARTNERSHIP. We want to understand how we

can help you during the process

How do you best communicate?

What are your concerns?What is your motivation for getting your home sold?What time frame do you have for getting your home

sold?What are your previous home selling/buying

experiences? Positive or negative?Will you require relocation assistance?

What is most important to you throughout this process?

MarketingTimePriceOther

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Any sales agent can LIST your home. Our goal is to SELL

your home quickly.

How we do this depends on two things.

Your motivation and cooperation.Your motivation and cooperation.

WE are ONLY as successful as you ALLOW us to be.

We will provide you with an in-depth analysis of your home as it compares to others that have sold and that

are active on a regular basis, as this changes often.

We hope that you take the advice of your real estate professional, evaluate your position and goals and

most importantly, begin to think like a buyer.

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What makes us different than the average agent?

Professional Photography

Other Agents Our Agents

Technologically Progressive

Before After

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What makes us different than the average agent?

Experience in Selling

Leon County Average Days on Market

Ekk & Hamilton Average Days on Market

136 99

Personalized Marketing PlanWe market to today’s buyers

Other Agents Our Agents

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Our agents have an extensive networking database that

expands over 4000 contacts, not including realtors.

We target clients through direct communication and database management to connect with qualified

buyers that are interested in similar properties. We include the standard marketing mediums but go one

step beyond.

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How will buyers find your home?

43%

33%

9%

6%

5%

2% 1% 1%

Where Buyers Look to Find Their Homes

InternetReal Estate AgentYard Sign/Open HouseFamily, Friend, NeighborHome BuilderAcquaintance of SellerNewspaper AdMagazine Ad

Information provided by Tallahassee Board of Realtors

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Sample Marketing

Homes and Land Magazine

Mobile Enabled Websites

QR Code

Direct Mail

Social Media

QR Codes Tallahassee Democrat

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Home MarketingPlan and Schedule

Week 1 Week 2 Week 3

Stage Home List home on MLS AdvertisingProfessional Photography

Monitor and report web presence

Schedule 2nd open houseHome sale progress

Property Yard SignPlan advertising

Schedule 1st open house Monitor and report web presence

Property Flyer Report viewer feedbackCreate Property Website

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The path to SOLDSelling Evaluation

Determine Pricing

Design and Implement Personalized Marketing Plan

Schedule Staging and Professional Photography

Viewings and Weekly Follow Up

Negotiate all offers

Attend inspection and coordinate access

Complete settlement process

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Post-closing Review and Follow Up

5 Questions every Seller wants to know

1. How much will I profit?

2. How much will I have to pay for the buyers’ closing costs?

3. What if my home doesn’t sell in 6 months?

4. Will I have to keep a lockbox on my home or can I schedule when my home is viewed?

5. What are homes in my neighborhood selling for? How does my home compare?

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I AM READY TO

-Cindy Livengood

find your buyer!