Anual Impact Report - victoria147.org

Anual Impact Report 2020 Victoria147

REPORTE ANUAL DE IMPACTO 2021 | Victoria147 sección 3

Elaboration:Samantha Rivera Úrsula Quijano

Peer review committee:Alexia MoralesAlma Rosa JiménezAna Cecilia Pérez CristoAndrea Gutiérrez

Translation:Samantha Rivera

Edition:Samantha Rivera

Design:Gabriela Pacheco

July, 2021

ANUAL IMPACT REPORT 2020 | Victoria147 5

Words from Ana Victoria

2020 at a glance

Our model and information sources

Victoria147’s women entrepreneurs

About their businesses

Financing as an engine of growth

The achievements of our women entrepreneurs

Women entrepreneurs and their business facing COVID-19

Efforts towards gender equality, diversity and inclusion

Our value

Strategic alliances and the VictoriaFest Digital 2020

Victories that inspire

Our Fellows

Directory of Fellows

Annex

Bibliography

CONT ENT

WE BELIEVE IN THE POWER OF WOMEN DOING BUSINESS.

06

08

10

12

14

16

17

18

20

21

23

25

34

36

46

49

pg.

words from Ana Victoria 7ANUAL IMPACT REPORT 2020 | Victoria147

WORDS FROM ANA VICTORIA

Aware of the negative impact left by the COVID-19 pandemic, more than ever, we reinforce our mission to transform the traditional economy by mainstreaming the gender perspective in every aspect of it.

There is no doubt that 2020 was an unprecedented year. Globally, businesses have suffered economic difficulties in the aftermath of COVID-191; and the Micro, Small and Medium-sized Enterprises (MSMEs) have been the most affected. Only in Mexico, more than one million MSMEs disappeared compared to 20192, and 87% of businesses were affected by the pandemic3.

In addition, the effect of the pandemic has been disproportionately stronger on women. About 11% of women-led SMEs in the food, service, retail and entertainment industries were more likely to close than those led by men4.

Ana Victoria García

Globally, 7 out of 10 working women who have experienced negative changes in their routine due to the pandemic consider that the situation has affected their professional growth; this is because of an imbalance between work and their private life patterns, coupled with new daily care and household responsibilities5.

This situation forced all of us to reinvent our way of thinking and acting in order to face adversity. Proof of this is that about 1.8 million SMEs in Mexico (86.6% of the total in the country) had a digital transformation in their business models, while 6 out of 10 SMEs in the country adopted online sales6.

Even in the face of all challenges, in Victoria147 and in all women-led businesses, the pandemic brought us the opportunity to reinvent ourselves and support each other.

We strongly believe in the power of training and community building to transform women-led businesses. The specialized courses and business training programs we offer, as well as our partnerships, campaigns and our flagship event, inspire strong, empathetic, curious, determined and analytical women leaders to overcome any situation.

As the first and largest Academy of women entrepreneurs and business women in Mexico, we are confident that our efforts will continue to transcend and transform present and future generations of women leaders and their positioning in business in Mexico and the rest of Latin America.

To those who believe in Victoria147, thank you!

Ana Victoria GarcíaHead and Founder of Victoria147

2020 at a glance 9ANUAL IMPACT REPORT 2020 | Victoria147

in group courses, live sessions and specialized programs, equivalent to 6.7 hours per day on average.

We provided 2,446 hours of training

of these new women entrepreneurs took specialized programs based on their knowledge needs and 11% of them took comprehensive training programs based on the stage their business is at.

WE EMPOWERED OUR COMMUNITY BY INTEGRATING 2,522 NEW WOMEN ENTREPRENEURS WHO ARE TAKING OUR PROGRAMS, THIS IS THE EQUIVALENT TO AN AVERAGE OF 7 APPLICATIONS PER DAY, CONSOLIDATING A NETWORK OF MORE THAN 15,000 WOMEN ENTREPRENEURS.

89%

2020 AT A GLANCE

More and more people are getting to know Victoria147. In 2020 we had a 23% increase in popularity in our social media, going from 139,879 to 171,941 followers, and we appeared in 91 articles related to entrepreneurship, gender equality, business, innovation and leadership, among others.

For the first time, we held our flagship event, VictoriaFest, in a digital format, where we had the participation of 6,740 people and 14,968 visits to our platform.

In our virtual group programs, we opened 10 groups of which 4 were focused on our business development stage of Landing, 5 on Build Up and 1 on Projection7.

In a historic year for us, we established

with companies such as: Facebook, BBVA, Grupo Herdez/Nutrisa, Diageo/Buchanan’s, Crédito Real, CEMEX, Oracle, Bayer, Kickstarter, Porter Novellis, Banana Republic, Zoé Water, BoConcept, SAP, Clinique/Bobbi Brown, Kit Kat, Lush, Euro Té, Alhumo Sacred Smokes, Dulce Alma, Innata, Barro Blanco, through which we seek to provide greater knowledge, tools and opportunities for women entrepreneurs from Mexico and the rest of Latin America.

22 strategic alliances

Before the pandemic, 4 out of 10 women entrepreneurs sold through a website or another online store. Today, about 6 out of 10 entrepreneurs currently do so, which represents an increase of 50%.

ANUAL IMPACT REPORT 2020 | Victoria147

OUR MODEL AND INFORMATION SOURCES

In order to measure the impact of Victoria147 on women-led businesses, we use different sources of information:

our model and information sources 11

At Victoria147 we are aware that women entrepreneurs and their businesses have different needs. For this reason, we have different programs (comprehensive, specialized and live) that are adapted to each of the stages of their businesses (Figure 1).

WOMEN IN BUSINESS Tools to enhance personal and professional development.SPECIALIZED COURSES Tools and practical techniques to strengthen entrepreneurial, professional and personal skills.LIVE COURSES Comprehensive live support.

BUILD UPStrengthening the operational and financial structure of the business to reach the next growth level.

LANDINGLanding of a pilot test to validate the operation of their future businesses.

EXPANSIONCreation of an advisory board for the strategic institutionalization of the business.

PROJECTION Creation of a long-term growth plan for the management and execution of the business.

CONSOLIDATIONStrengthening the company’s foundations for strategic growth.

EARLY STAGES

ADVANCED STAGES

A survey on the impact of COVID-19 on women-led businesses in Mexico, applied to 76 woman in March 2021.

The pre-post Academy survey, answered by 214 women in 2020, given at the beginning and at the end of their training program.

Victoria147’s historical database made up of 737 women entrepreneurs.

ANUAL IMPACT REPORT 2020 | Victoria147 Victoria147´s women entrepreneurs 13

Our women entrepreneurs are experts in the following areas of study: (n=464)

More and more, women entrepreneurs are enrolling in our online programs: (n=735)

of the entrepreneurs have a bachelor’s degree and 1 out of 3 has a master’s degree. (n=737)

Our entrepreneurs are, on average,

VICTORIA147’S WOMEN ENTREPRENEURS

The youngest entrepreneur is 24 years old and the oldest is 76 years old. (n=737)

37 years old.

96%

58%are married and have, on average, 1 child. (n=737)

68% (498)online.

32%(237)

take the program through our

on-site modality.

Thanks to our online academy, we have expanded to countries such as:

the United States

Argentina

Canada

Jamaica

Bolivia

Spain

Malaysia

Guatemala

Panama

Peru

Colombia

Social sciences, administration and law 56.5%

Engineering, manufacturing and construction 19%

Arts and humanities 16.8%

Health 2.8%

Natural, exact and computer sciences 2.2%

Services 1.3%

Agriculture 0.2%

Education 1.1%

Other 0.2%

ANUAL IMPACT REPORT 2020 | Victoria147 about their businesses 15

ABOUT THEIR BUSINESSES

40% Want to validate their business idea

9% Enhance their personal development

10% Seek to institutionalize their entreprise

41%Look for the strengthening of their business model

Our women entrepreneurs:(n=734)

our entrepreneurs in early stages have been operating for

5.4 years

and those in advanced stages for

7.9 years (n=737)

On average,47

internationally (n=450)

166 regionally

237 entrepreneurs operate locally

Women entrepreneurs who sell nationally do so in an average of

9 states.

53%

37%

10%

The entrepreneurs who sell internationally do so in an average of 13 countries, such as the United States, Spain, Italy, the United Kingdom, Colombia, Argentina, Ecuador, Guatemala, Bolivia, Peru, Costa Rica, Canada and Denmark.

(359) have a website, and 47% of their sales are done through this channel. (n=603)

don’t have partners in their busines.

have 1 business partner.

have more than 2 business partners. (n=636)

6 out of 10 women entrepreneurs

6 out of 10 womenentrepreneurs


2 out of 10 womenentrepreneurs

They are in the following industries: (n=590)

Art, design, fashion 23.2%

Services 22.4%

Food and beverages 15.8%

Beauty, self-care and wellness 14.9%

Communication and entertainment 4.9%

Commerce 4.6%

Health and education 3.7%

Construction and transport 2.9%

Tourism, restaurant and hotels 2.9%

Agricultural, chemistry, mining and energy 2.2%

Mechanical and electrical engineering, and technology 2.0%

Non governmental and public sector 0.5%

financing as an engine of growth - the achievements of our women entrepreneurs 17

To jump-start their business, our entrepreneurs made, on average, an investment of $19,707 USD : (n=737)

FINANCING AS AN ENGINE OF GROWTH

Less than $2,518 USD 42% Between $2,568 and $7,554 USD 21% Between $7,604 and $25,181 USD 19% Between $25,231 and $50,362 USD 8% More than $50,362 USD 10%

42%

19%

21%

10%8%

Other sources 1%

Bank loan 3%

The business operation itself 5%

Shareholder capital 9%

Friends and family 20%

Personal savings 62%

This investment came, primarily, from:(n=358)

have applied for some type of financing for the development of their business (n=222), which took them 2.2 years (on average) to pay off.

are interested in training in topics related to financing for the development of their business, such as: the difference between financial instruments, debt vs. equity, angel investment, investment funds, among others.



THE ACHIEVEMENTS OF OUR WOMEN ENTREPRENEURS

In addition, of the entrepreneurs who enter Victoria147 with a business idea: 88% of them validate it. (n=158)

Early stages

2016

3.3

286

79

7

2017

3.3

349

89

7

2018

3.3

353

184

7

2019

4.0

437

253

6

2020

0.5

119

491

5

Change 2016-2020

21.2%

52.8%

220.3%

-14.3%

Operating profitper company 2019

Average operating profit per company 2020

Average sales per company (in millions of mexican pesos)

Average clients per company

Average coworkers per company

Average Indirect beneficiaries per company

0.7

- 0.35

Advanced stages

2016

6.4

1,039

277

11

2017

8.8

1,351

420

10

2018

11

3,448

477

19

2019

17

3,708

706

15

2020

9

758

197

14

Change 2016-2019

166%

257%

155%

36%





Average coworkers per company

Average indirect beneficiaries per company

3.6

3

ANUAL IMPACT REPORT 2020 | Victoria147 women entrepreneurs and their businesses facing COVID-19 19

WOMEN ENTREPRENEURS AND THEIR BUSINESSES FACING COVID-19

The COVID-19 pandemic has had repercussions that affect women’s autonomy and economic independence, among many other negative effects on gender equality. Only in Latin America and the Caribbean, the pandemic caused a ten-year setback in women’s employment levels8.

This situation had an impact on sectors where female participation predominates, such as tourism, manufacturing, wholesale and retail trade, unpaid domestic work, health and education9.

In addition, the pandemic had a greater negative impact on women-led businesses given their stage of development, where only 5% are in a stage of exponential growth, indicating that they have a better structure to face a crisis10.

Above all, the pandemic generated an overload of unpaid work for women, as 6 out of 10 women entrepreneurs agreed that the pandemic had a strong impact on their domestic workload given that before the pandemic they spent, on average, 9.6 hours a week on caregiving tasks, and now they spend, on average, 17.7 hours a week, which represents an 82% increase in their domestic duties.

Similarly, this situation has had an impact on their financial closure. Although 2 out of 10 had higher sales than projected at the beginning of the year, 3 out of 10 companies closed with lower sales than projected at the beginning of the year. With regards to the rest of the women entrepreneurs, their financial closure was similar to the amount projected at the beginning of the year; and in some cases, although it was lower than projected at the beginning of the year, it reflected the recovery of their business.

However, even with the COVID-19 crisis, women-led companies have been able to adapt to current circumstances.

Even in the face of adversity, 2 out of 10 women entrepreneurs saw opportunities in the market to continue operating.

Before the pandemic, 4 out of 10 women entrepreneurs sold through a website or another online store. Today, about 6 out of 10 entrepreneurs currently do so, which represents an increase of 50%.

Prior to the current situation, only 2 out of 10 women entrepreneurs made sales in their own online store, and now 3 out of 10 are already selling through this channel, which represents an increase of approximately 54%.

4 out of 10 women were able to adopt digital solutions quickly, and this same proportion of women perceive themselves as fully resilient to face the new reality.

Finally, among the most relevant lessons learned from the pandemic for women entrepreneurs, the following stand out: (n=75)

Learning to be resilient

24%

Seeking and/or diversifying growth opportunities

16%

Thinking strategically

13%

Optimize current tools

9%

Anticipate and plannify financially

9%

Adopting new tools and solutions

11%

Innovate

7%

Value resources (material and/or human)

3%Other

8%

ANUAL IMPACT REPORT 2020 | Victoria147 efforts towards gender equality, diversity and inclusion our value 21

In the last 5 years, our female entrepreneurs had 84 employees who became pregnant,

96% (81) of whom returned to work.

7 out of 10 women entrepreneurs in advanced stages offer better benefits in their companies than the law suggests,such as: performance bonuses, bereavement leave, paternity and maternity leave, flexible working hours, food allowances, life insurance and major medical expenses, among others.

Of the total number of employees they had in 2020, 59% were women (compared to 95.7% nationally)11, and 19% of these are in leadership positions.

In 2020, women entrepreneurs indirectly benefited, on average,

170 women per company, 35% more than the previous year. (n=737)

On average, 49% of their business partners are women.

(n=179)

EFFORTS TOWARDS GENDER EQUALITY, DIVERSITY AND INCLUSION

And they have programs that promote minorities and/or people from vulnerable groups in their companies:(n=14)

35.7% have some kind of program in favour of the LGBTIQA+ community.

21.4% empower an ethnic minority or indigenous people.

21.4% favor people with disabilities.

14.3% support the elderly.

7.1% favor people with HIV.

4 out of 10 employ people belonging to vulnerable groups12 in their companies. (n=45)

0 100

OUR VALUE

At Victoria147 we strive daily to eliminate the gender gap and transform the business ecosystem by creating valuable connections that empower more women and let their businesses grow.

For our entrepreneurs, the most rewarding thing about being part of Victoria147 is: (n=401)

39%

17%29%

13%2%

Connecting with a community of women entrepreneurs

Learning to believe more in themselves

Developing and growing their businesses

Having the chance to meet potential allies, business partners and investors

Other

Our Net Promoter Score is 9 (n=737).

ANUAL IMPACT REPORT 2020 | Victoria147 strategic alliances and VictoriaFest digital 2020 23

STRATEGIC ALLIANCES AND VICTORIAFEST DIGITAL 2020

In 2020 we had 22 strategic alliances that worked for gender equality and women’s economic empowerment.

Thanks to all our partners for always believing in Victoria147’s mission!13

Our flagship event, VictoriaFest, was held for the first time in digital format, in which we achieved:

91publications on topics related to entrepreneurship, business and female leadership, through digital and printed media such as:

6,740registered participants.

5,533 attendees at the event.

14,968platform visits.

national and international speakers. 18

More than 1.7 millions impressions on social media, with a reach of more than 800 thousand people.

1.7 millions

800thousand

Partners

Partners in the VictoriaFest

El Universal

El Economista

El Sol de México

Hablemos de Dinero

Milenio PYMEmpresario

Radio Fórmula

UNO TV

American Health and Fitness

Bienestar y moda

Distrito MAGAZINE

ELLAS.MX

victories that inspire 25

WE BELIEVE INTHE POWER OFWOMEN TOTRANSFORMTHE WORLD.

VICTORIES T HAT INSPIRE

SAMANT HAREYNA

SHULA BOUT IQUE LANDING

I am an entrepreneur and founder of Shula Boutique, my online jewelry company. All my life I had dreamed of being an entrepreneur. I enjoy the fact that today I am working for my dreams, and at the same time I can impact other people, I wouldn’t change it for anything.

When I took the initiative with Shula, and shortly before the beginning of the pandemic, I needed someone to guide me professionally towards achieving my life dream, and in my concern for having a mentor I met Victoria147. First, I took Re programa, a course that gave me practical knowledge for my business, and at the same time gave me valuable content for self-awareness. Thanks to this, I discovered the benefits of academia and mentoring sessions to take my business to the next level, and that’s how I started the Validation program.

I chose Victoria147 because of its community of women entrepreneurs. Not everyone understands the challenges women face on a daily basis, and the fact that we ourselves are a support network and our own engine for entrepreneurship is one of the most valuable features of Victoria147. In addition, the warmth between the academy and the entrepreneurs is unique; they are always willing to guide us in the search for new solutions.

Although my company was born in a pandemic, the same situation gave me great opportunities and teachings . Currently, I already have my online store, social media, I achieved sales in less than a month and in the future I see my business more consolidated.

I have nothing but gratitude for the attention and experiences shared with Victoria147 in the process of validating and launching my business. I believe that the impulse that you give us is invaluable; thank you for everything.

27Victories that inspire

ANA CECILIA PARRA

WIWIURKA EXPANSION

I am a graduate in Economics, mother of three daughters, wife and entrepreneur. Since I was a child I have loved business, and entrepreneurship has represented personal satisfaction. Being in Germany, being a new mother and with the adrenaline to explore a world of opportunities, I began to look for different alternatives of raising children and their education, and that is how Wiwiurka was born, a company focused on the design, manufacture and marketing of wooden toys and furniture that favors the gross motor development of children.

My joining in Victoria147 represented a new beginning for my company, it gave me a more solid structure for my business and it marked the feeling of belonging to a community of entrepreneurial women. Being part of the Expansion program, with some Consolidation mentoring, not only gave me valuable content that contributed significantly to Wiwiurka, but also, the guidance from the fellows was, and continues to be, a growth factor for my company.

Growing hurts, but I know that right now I am planting the seed for Wiwiurka’s transformation. In three years, I see a greater presence of my business in other countries around the world and greater recognition in Mexico.

As a person, I live and believe that it is possible to create our reality; exploring new growth opportunities for my company is what keeps me inspired every day. As an entrepreneur, I am motivated to be an example for other women, to lead a team and to be the head of a company despite adversities.


MARIA JOSÉ BELAUST IGOIT IA

BUNGALO BUILD UP

Hi, I’m Majo. I’m an architect, interior design specialist and co-founder of Bungalo. My company was born thanks to the fusion of talent and ideas in order to create a consulting initiative for interior design. Today we are dedicated to transforming everyday areas into innovative and functional spaces for our clients.

As an entrepreneur, my career has been linked to my professional development; now, Bungalo has become my priority and, hand in hand with my partner, we have been growing little by little. Without a doubt, what I enjoy the most about being an entrepreneur is being the owner of my time.

My first contact with Victoria147 happened when my company was already at a certain start-up level and I received advice to enter Liftoff. Thanks to Victoria147 I have learned important topics for the structure and orientation of Bungalo. Internally, my company has grown gradually and we have worked to constantly improve. Today, we already have tools that boost our operations, such as project management, social media, organizational structure, as well as other contributions to my financial model.

With an online business model, we have consolidated and strengthened our work in spite of adversities and innovated to provide the best for our clients. Faced with the pandemic, the ability to adapt was a challenge, mainly because we faced that our competition was implementing similar digital business models. Despite that, we have sought strategies, redefined our value proposition and maintained our essence as Bungalo.

One of my tips for any woman interested in entrepreneurship is to “take the leap”, connect with business partners and trust yourselves. Take advantage of your time, you will never be 100% ready for entrepreneurship but I think it is also important to take the risk without fear but with responsibility.


ZAIRAMAJUL

ZAMA GRUPO HEALT HY

SEMILLERO NUT RISA

(PROJECT ION)

Hi, I’m Zaira. Entrepreneur, Director and Founder of Zama Grupo Healthy. Throughout my experience, I have been involved with the corporate world; however, I always had a lot of curiosity and interest in entrepreneurship, when I finally had the opportunity I decided to found my company. Today, Zama Grupo Healthy has three lines of business: marketing of raw materials, manufacturing of personal care products under my brand “Los secretos de la abuela” and product customization.

In entrepreneurship, what motivates me the most is that it allows me to serve and contribute to society as an engine of change. We live to leave our legacy, and the fact that growth depends on me is the most gratifying and satisfying thing.

I joined Victoria147 as part of the “Semillero Nutrisa” alliance. Throughout it, I was presented with different modules in which I interacted with different experts and other women entrepreneurs; in addition, I learned tools for macro-process planning, commercial topics, and other types of content that as an entrepreneur helped me to continuously improve. This program boosted my company to another level. The push it gives us not only in entrepreneurship issues, but also to strengthen our human side is invaluable to grow with your company. Today I am in the process of becoming an official supplier of a great brand such as Nutrisa, without a doubt an incomparable experience.

In my case, the pandemic and Victoria147 brought me opportunities to move forward with my company. Being part of “Semillero Nutrisa” was a tool that helped me plan my 2021 and to be more analytical in my processes and strategies when making important decisions for my company. Although it was an unprecedented moment, it taught me to be resilient; I hope that three years from now Zama Grupo Healthy will grow and become stronger.

As women entrepreneurs, I believe that we are generating a change in the business environment, giving greater relevance to female leadership. Together we are partners, and with our efforts I am sure we will make a big difference in the world.

33victories that inspire

ANUAL IMPACT REPORT 2020 | Victoria147 our fellows 35

have been entrepreneurs at some point in their careers.

31% of our fellows are women (111) and 69% are men (248).

We have consolidated a network of more than

359 Fellows.

OUR FELLOWS

67% are located

in Mexico City

6% in Mérida (Mexico)

7% in other countries20%

in Monterrey (Mexico)

8 out of 10 Fellows

On average, they provide 1,242 hours of consulting and mentoring

Early stages57%

Advanced stages36%

Workshops and live sessions 7%

Their main areas of experience are:

21% in senior Management

16% in other areas

14% in Finance

13% in Marketing and Advertising

12% in Strategic Planning

8% in Human Capital

8% in Legal

8% in Sales

ANUAL IMPACT REPORT 2020 | Victoria147 directory of Fellows 37

Adina

Adolfo

Adrián

Adriana

Adys Marlet

Agustín

Alan

Alberto

Alejandra

Alejandro

Alejandro

Alejandro

Alejandro

Alexandro

Alfonso

Alfonso

Allan

Allan

Américo

Ana Paola

Ana Paula

Andrea

Andrea

Andrea

Andrea

Andrés

Andrés

Anna

Antonio

Antonio

Aroldo

Arturo

Arturo

Arturo

Bernardo

Bernardo

Bernardo

Betsabé

Blanca Juana

Chelminsky

Cano

Román y Román

Flores

Dávila

Altamirano

Palau

Álvarez

Rodríguez de Siller

Arellano

Palma León

Villalón

Pérez

Ríos

Olvera

Ríos

Fis

Pineda

Ferrara

Alcalá

Blanco

Cabrero Vilatela

Ruiz

Trujillo

Valenzuela

Martínez

Mojica Cañderón

Fusoni

Fajer

Vilches

Dovalina

Gonzalez

Merino

Reyes

Cisneros

Cordero

De la Cabada

Fernández

Gómez

N/A

Cultura Colectiva

VillarrealMC y Roman Abogados

Hewlett Packard Enterprise

Grupo Prodensa

Alcano derecho empresarial e inmobiliario

Pearson Education

Digital Friks, IncentivAction

Instituto de Moda Burgo México

Sibare & Partners

Troquer

KM Capital Partners, ON Ventures

414 Capital

Ríos Sepúlveda y Asociados

Grupo Olvera

SoWhat? Factors

Fis Foto

choose

Life is Too Short Capital

Stoopen Asociados

Brains4Rent

Urbix Resources

Tecnológico de Monterrey

Reste-U y Tecnológico de Monterrey


Bitso

Zebra Digital Marketing

Fusoni Fashion Network, KSnews

Neikos y Pentafon

Archipiélago

DOCA Investments

AVALÓN

ArcCanto Deuda Inteligente

Minigols México

Cb empresas

STARTegy Venture Builder

GCG

PepsiCo Alimentos México

MMK Group

DIRECTORY OF FELLOWS

Bruno

Camilo

Carlos

Carlos

Carlos

Carlos

Carlos

Carlos

Carlos

Carlos

Carlos

Carlos

Carlos Roberto

Cecilia

Christian

Clara

Clara

Claudia

Claudia

Claudia

Cory

Cristian

Daniel

Daniel

Daniel

Daniel

Daniel

Daniel

Darío

Daryn

David

David

Delfina

Diego

Diego

Diego

Dora

Dulce

Edgar

Edgar

Edgar Mauricio

Eduardo

Eduardo

Eduardo

Matus Gayosso

Llinás Velásquez

Allende

Callejo

Kalach

Mier y Terán

Miranda

Saenz

Silis

Silva

Torres

Villaseñor

López

Goya de Riviello

Aguirre

Corona de Lau

Frischwasser

Ávalos

Contreras

Zúñiga

Crespo

Lloret

Alanís

Coggiola

Garnica Rivera

Granatta

Marcos

Schneeweiss

Okrent

Fillis

Jassan

Lask

Flores

Bracamontes

Creel

González ROSSI

Forero

Kadise

Fernández

Orlaineta

Jazo Trin

Bello

Garza

Muñiz

Stanley Black & Decker

Aliat, Stark Smart Gym

AT&T

Hasbro

Comercializadora Círculo CCK

Grupo MYT

Grupo Axo

Grupo Witt

THE MOONSHOT CO

Salesforce

Impuestum

Biovideo

The Home Depot

Balanceship Consultores

Alta Ventures México, Dalus Capital

Biomedica de Referencia

TAMIM HR Consulting

Alerama Marketing Digital Integral

Samsung Electronics

CONAIR Mexico

Coloürs

Cristian Lloret Mila

The Boston Conuslting Group

Apple y Deloitte

The Coca-Cola Company

Platzi

Growth Institute Inc.

Casa Montelobos

Alsea

Distroller

Directo.com

Creze

Pipol Talent

Netflix

Creze

Iberbrand

Naser Marketing Sensorial

Mass Challenge

Vesta Soluciones Integrales

FL Gallery

Asesores Senior

Central Zone

Evalor

VITRIO


Eduardo

Eduardo

Eduardo

Emilio

Enrique

Enrique

Enrique

Eric

Eric

Ernesto

Eugenio

Fabrice

Federico

Federico

Federico

Federico

Ferenz

Fermín

Fernanda

Fernando

Fernando

Fernando

Fernando

Fernando

Fernando

Fernando

Francisco

Francisco

Francisco

Francisco

Francisco

Françoise

Freddy

Gabriela

Gabriela

Gabriela

Gabriela

Gabriela

Gabriela

Gema

Gerardo

Gerardo

Giorgio

Giovanna

Paulsen

Sauret

Valenzuela

Blanco

Cisneros

González

Vera

Descombes

Pérez-Grovas

Moncada

Perea

Serfati

Casas Alatriste

Gómez

Legorreta

López Otegui

Feher

Montes

Perea

Álvarez

Fabre

Huerta

Rojas Sánchez

Torres

Torres Cantu

Trueba

Lezama

Niembro

Ramírez Anguiano

Ruíz-Maza

Sordo

Lavertu

Vega

Cejudo

Hernández

Romero

Salazar

Warkentin

Yakovlev

Sacristán

Román

Ugalde

Di Vece

Jiménez Coria

Ben & Frank

Grupo Sommet

Unión Cinematográfica

Centro de Soluciones Inalámbricas

Banregio

Independiente

Sportium

FCB México

Jaguar Ventures

The Welcome Branding Group

Magma Partners

IGNIA Partners

Loro y 0BS

PayPal

Proyecto COLBERT

La Costeña

Feher & Feher

Hortícola Cedro Blanco, Sativus

Saskia de Winter

Kantar

Endeavor Global


Creativos Prácticos

Alfaro, Dávila y Scherer

Black Creek Group

LUV.IT

Instituto Yucateco de Emprendedores

Embajador de México en Qatar

Bienestar Corporativo y Sistémico

Russell Reynolds

Uber

South View Studio

Platzi

Grupo Nicxa

Consultor independiente

BBVA Bancomer

Román, Nava, Morales y Salazar Abgados

W Radio, El País

Transcendence

Corporación Interamericana de Inversiones

Román, Nava, Morales y Salazar Abgados

The Ad Theory

V09

Laboratorios Expanscience México SA de CV

Gloria

Gonzalo

Grace

Gretta

Griselda

Guillermo

Guillermo

Guilles

Gustavo

Gustavo

Gustavo

Hassan

Heberto

Héctor

Héctor

Héctor

Hector Hugo

Hiram

Horacio

Hugo

Huguette

Ignacio

Irving Arturo

Isaac

Isabella

Ivette

Jaime

Jaime

Jaime

Jaime

Jaime

Jandir

Javier

Javier

Javier

Javier

Jean Michel

Jesús Horacio

Jorge

Jorge

Jorge

Jorge

Jorge

Jorge

Canales

Cegarra

Kamaji

González Bracho

Hernández

Barba

Varela

Suberville Béraud

Barcia

Cisneros

Serna

Yassine

Taracena

Cruzado

Cuesta

Esrawe

de la Peña

Valdez Rodríguez

Genolet

Salinas

Cervantes Laing

Liaudat

De Lira

Lekach

Munoz

Calvet

García

Longoria

Massieu

Padilla

Weber

Matos

Arredondo

Okhuysen

Peña

Van Cauwelaert

Enríquez

González

Barajas

Belden

Camil

Casares

González

Guerrero

Amazon

Creze

La Cima / Life 180

Uber

Blue & Gray Associates

Axiologic

Logrand Entertainment Group

Elixir, Arcana, Ineomex

Needed Education

Cb empresas

Promecap

GAIA

Capital Invent, Grupo Imagen Multimedia

ZOÉ WATER

Clé

Esrawe

H Estrategias

Uber Technologies Inc

Ogilvy Latinoamérica

IGNIA Partners

Business Boutique

Circus Marketing

Grupo Financiero Banorte

The Sarpes Group

ColCapital

Seeds Talent Management

Strategic Capital

Oxxo

Axa Seguros

Russell Reynolds Associates

J.W.K Business

Bedu

Travesías Media

sala uno

So What? Factors

Smartfish

Creel, García-Cuéllar, Aiza y Enríquez

n/a

Despacho de Contadores y Gasolineras

Galera

Enova

Buhox Consulting

G2 Consultores

Auto One Acceptance

directory of Fellows


Jorge

Jorge Luis

José

José

José Alberto

José Alfredo

José Antonio

José Antonio

José Antonio

José Antonio

José Antonio

José Arturo

José Ignacio

José Luis

José Luis

José Luis

José Pablo

José Simón

Josefina

Joshua

Juan

Juan

Juan

Juan Carlos

Juan Emilio

Juan Francisco

Juan Luis

Juan Manuel

Juana

Julián

Julio Luis

Karen

Karla

Kelly

Kerrie

Laura

Laura

Laure

Lauren

Leticia

Lisette

Lorena

Lorena

Lourdes

Soto

Camargo

Guereque

Zaga

Terán

Islas

Loret de Mola

Manrique

Morán

Silveira

Téllez

Vázquez

González

Betancourt

Garibay

Torrado

Abreu

Díaz

Stoopen

Ford

Sotres

Valles

Vera

Guerrero

Simón

González

Rodríguez

Valle Pereña

Ramírez

Herrera

García

Gilchrist

González Jáuregui

Talamas

MacPherson

Manzo

Tapia

Merat-Calderón

Rodriguez Muñoz

López

Montefusco

Flores

Martínez

López Goya

Miroculus

Ecaresoft

Arca Continental

Vicky Form

TERAN TBWA\

Residencia

Ciclo Corporativo

Evero Capital

Capital Índigo


Onelife / Actitud Sana

Capital 112

Mobile 360

Ingenia Agency

Capital 112

Grupo BPT

PwC

el20.mx

Stoopen EMA Partners

Candid

Triciclo


Nimblr.ai

Wunderman

Bufete de Marketing

Onecare Group

Accenture

Afore XXI Banorte

Grupo SOHIN

Banco Santander México

MMK Group

Google

TST Talent Strategy Team


EY

The Huffington Post


El Palacio de Hierro

Abogadas para Emprendedores

Coaching Integral

CMR

Grupo AXO

Horux Business Consulting

Consulor independiente

Lucy

Luis

Luis

Luis

Luis

Luis

Luis

Luis Enrique

Luis Fernando

Luis Gerardo

Luisa Jimena

Luz

Luz Adriana

Luz María

Manuel

Marco

Marco

Marco

María

María

María Fernanda

María Inés

Maria Yulene

Mariana

Mariana

Mariana

Marianela

Marianna Pilar

Mario

Mario Alejandro

Marisol

Marlyn

Martha

Martha Laura

Martha Patricia

Martín

Mauricio

Mauricio

Mauricio

Mauricio

Mayra

Mayra

Michel

Miguel Ángel

Lawrence

Garza Sada

Martínez

Martínez Lozano

Mourey

Pazos

Yturbe

Carrillo

Ramírez

Chapa

García Riva Palacio

Arredondo

Ramírez

Velázquez

Llaguno Marchand

Colín

Franco

Sens

Castilla

Novales

Garibay

Morán

Galera Trillas

Castillo

Conde

Gaber

Sordo

Jones Labastida

Estupiñán

Sosa

Rodríguez

Sánchez

Rivera

Bueno Gamboa

Herrera

Hernández

Barrera

Cano del Valle

Carrandi

Rizo

Aldazosa

Hernández O’Hagan

Rojkind

Flores

Inversionista independiente

Kinedu

PROA

Martínez Asesores

Temasek

IDG Consulting

Litebuilt México

Coca-Cola FEMSA

FEMSA

Tenna

Casa de Danza México

Travesías Media

Visa


Firmalt

AVIÓN

Planner Group

Jelp

IADWP

McKinsey

Atabay Consulting

ActionCOACH

Freelance

Ben & Frank

Familias Extraordinarias

BibaBijoux

Consultor Independiente

Steve Madden México (Trendy Imports S.A de C.V)

Fiduciaria de Occidente

CBR Asesoría Legal

Sinergia Deportiva

Consultoría Mercadológica

IPADE

Martina Bueno Comunicación y Mumas Business Network

CEMEX

Sound Editor

Tim Hortons

Hoopol

Televisa



Instituto Xilonen

Rojkind Arquitectos

Niagara Bottling



Moís

Moisés

Mónica

Mónica

Mónica

Mónica

Mónica

Mónica

Montserrat

Muriel

Murillo

Nancy

Natalia

Nayelly

Nick

Nicola

Nicolás

Nicole

Nima

Octavio

Olegario

Omar

Óscar

Óscar

Oswaldo

Otto

Pablo

Pablo

Pablo

Pablo

Pablo

Pamela

Pamela

Patricia

Paula

Pedro

Pedro

Pedro Antonio

Pepe

Rafael

Rafael

Ramiro

Ramiro Javier

Raúl

Bedu

Casa Lumbre

ManpowerGroup

Lenz Human Capital

IPADE

Beltrán & Bernal Stoopen

Casa Virginia, Delirio, La Taberna del León, MP Bistro

Maken Consultores

Accenture

Morgan Philips

Spencer Stuart

DOCADHOC

Sephora

Gran Hogar Sureste y Kintek Energías Renovables

Control Risks


Industria Faramcéutica Andrómaco

BNP Paribas Cardif

Banco Sabadell, Formafina

Herrero

GAPE Business Group

HATHI

Sintec

Uber

InstaFit

IGNIA Partners

Garage

Café Punta del Cielo

Ingenia Agency

González Calvillo Abogados

ParenTTech

AIG Seguros

Garrigues

Mentoría y Seguridad Legal

TAMIM HR Consulting

Herrero


FCB


Exfarma

Farmacias del Ahorro

Barclays Investment Bank

Atristain Financial Advisors, LLC

CEMEX USA

Cherem

Guindi

Flores

Lenz

Martínez

Mijangos

Patiño

Villela

Vázquez del Mercado

Belda

Tavares

Godines

Zárate

Hernández

Panes

Origgi

Rubio

Reich

Pourshasb

Herrero

García Márquez

Ríos

Lozano

Salazar

Trava

Graff

Alvarado

González Cid

Hernández

Hooper

Salazar

Aréstegui

Gutiérrez

Schroeder

Franco Vasco

Egea Barbosa

Egea Dietz

García

Giral

Borbón

Selvas

Del Valle

Atristaín Carrión

Durán

Raúl

Raúl

Ricardo

Ricardo

Ricardo

Ricardo

Ricardo

Ricardo

Ricardo

Roberto

Roberto

Rodolfo

Rodrigo

Rodrigo

Rodrigo Francisco

Rolando

Roque

Roxana

Rubén

Rubén

Rubén

Ruby

Rudy

Salvador

Sandra

Sandra

Sandra

Sandrine

Santiago

Santiago

Santiago

Sara

Sara Laura

Saraí

Saskia

Sebastián

Sergio

Sergio

Sergio

Shahin

Shelley

Simon

Sofía

Tavo

Galicia

Martínez-Ostos

Barrueta

Díaz Salinas

González

Rocha

Rondón

Vázquez Rodríguez

Zamora

Charvel

Ruiz

Ramírez

Arévalo

Cobo

Villagrán

Salinas

Velasco

Rabinovich

Castellanos

Guajardo

Herrero

Sharma

Joffroy

Luna

Ramos

Sainz Heredia

Sánchez y Oldenhage

DUPRIEZ

Arango

Creixelll

Sánchez

Kauss

Garza

Baeza

de Winter

Tonda

Cid

Garza

Spinola

Baharimehr

Brindle

Bedford

Escamilla

Zambrano

BBVA Bancomer

Barclays Investment Bank


Ciencia Med

EBC (Escuela Bancaria y Comercial)

RENDER, Games Starter, COPANGA, ALTEUM

HKS Inc.

Cemex

Google

Vander Capital Partners

Wunderman

RedBox

Uber Eats

Talaria Marketing

Aguilar & Villagrán

IGNIA

Walmart

American Express

AROD


Impuestum

EY

Creative Dreams

Mary Kay Inc.

MR Institute

Cantera Capital, SV LATAM Fund

PharmAdvice Consulting

Laboratoires Expanscience Mexico

Grupo Takami

Bitso

Drive, Intersect

S’well

Magna International

McKinsey & Company

Saskia de Winter

Flock

Grupo Vidanta

Garza Durán Abogados

The Coca-Cola Company

Advent International

Alcaldesa de Westfield, NJ

Prolegis Services

Palacio de Hierro

Skydrop



Toni

Úrsula

Verónica

Verónica

Verónica

Vicente

Víctor

Víctor

Víctor

William

Yvonne

Zita

Torres

Wilhelm

Elizondo

Morgenstern

Yepez

Encarnación

Calderón

Melgarejo

Ornelas

Gaber

Narro

Horváth

Toni Torres Enlaces Estratégicos

Banorte / IXE

Sigma Alimentos

MR Institute

Perpetum Consulting

e:de business by design

Arccanto Deuda Inteligente


Capital Índigo

Atabay Consulting

Yarto & Narro

Lea Isla & Horváth


ANUAL IMPACT REPORT 2020 | Victoria147 annex 47

Since I started the Re programa course, it changed my chip for many things. Then I started Build Up and I have seen an IMPACT and increase in the sales of my COMPANY.

It is a COMMUNITY that ENCOURAGES you to carry out your PROJECTS.

Because it is an ENRICHING SPACE. As everything, it can be better, but I definitely got good things and POSITIVE CHANGES IN MY BUSINESS.

ANNEX

It was a GREAT LEARNING EXPERIENCE and an EXCELLENT PLACE TO CONNECT WITH OTHER WOMEN ENTREPRENEURS.

It is a NETWORK that really seeks to give the essential tools to those of us who want to start a business and those who are already on the road.

Because of THE EMPOWERMENT, THE CONFIDENCE AND THE KNOWLEDGE AND INSPIRATION SESSIONS.

Because they have EXCELLENT FELLOWS, and take you by the hand in what you need to know to be a SUCCESSFUL ENTREPRENEUR.

EXCELLENT CONTENT that helps to have clarity on decision making and to structure the way to grow.

Because of the network, and the platform with PROFESSIONAL WOMEN, a serious approach to ENTREPRENEURSHIP and very well structured content.

THE CONTENT, THE NETWORK OF ENTREPRENEURS AND FELLOWS ARE TOP LEVEL.

It seems to me that they have formed A SMOOTH, DETERMINED AND CLEAN COMMUNITY, with a long history of experience and always studying the situation of ENTREPRENEURS IN MEXICO in order to give them a better offer so they can fulfill and materialize their dreams and businesses. I have been in business for 6 years and THE BENEFITS I HAVE OBTAINED IN MANY WAYS ARE INVALUABLE: support network, friendships, advice from the best professionals, always good attitude, accompaniment, affection, growth and many more positive things.

In a short time I HAVE CONNECTED WITH SUCCESSFUL AND INSPIRING WOMEN.

For the content of the courses, the INTEGRAL VISION, their collaborations, community, guests and the companies that have been formed.

It was AN INCREDIBLE COURSE that helped me give a completely NEW TWIST TO MY ENTREPRENEURSHIP.

VICTORIA147 is the ideal place for this GROWTH in the hands of experts and WOMEN who are in a path like your own, this INSPIRES, MOTIVATES AND HELPS YOU TO MOVE FORWARD.

Because in this journey of entrepreneurship WE ARE NOT ALONE and there is always much to LEARN.

THANK YOU for always taking us into account.

Because of the network, and the platform with focus on WOMEN PROFESSIONISTS,a serious approach toentrepreneurship andcontent very wellstructured.

VICTORIA147 IS A

REVOLUTIONARY PLACE, WHERE THE SUPPORT AND

WILL

TO ENCOURAGE US ALL AS

IS NOTICEABLE.WOMEN ENTREPRENEURS

ANUAL IMPACT REPORT 2020 | Victoria147 annex - bibliography 49

General indicators (Annex)

2016

4.2

471

135

8

2017

4.9

576

167

7

2018

5.6

1,128

262

11

2019

7.4

1,078

345

8

2020

1.3

259

344

6

Change 2016-2019

76%

129%

156%

0%

Operating profit per company 2019




Average coworkersper company

Average Indirect beneficiaries per company

1.20

0.57

BIBLIOGRAPHY

1 López. 2021. Pequeñas empresas, grandes impactos: Apoyando a las PYMES productivas como motor de la recuperación en ALC.

2 INEGI. 2020. Estudio sobre la Demografía de los Negocios.

3 INEGI. 2020. Encuesta sobre el Impacto Económico Generado por COVID-19 en las Empresas (ECOVID-IE).

4 Banco Mundial;Facebook; OCDE. 2020. El futuro del Negocio.

5 Deloitte. 2020. Understanding the pandemic’s impact on working women.

6 INEGI. 2020. Encuesta sobre el Impacto Económico Generado por COVID-19 en las Empresas (ECOVID-IE).

7 See description of the stages in section three of the types of programs according to stages.

8 CEPAL. 2020. Informe especial covid-19

9 Idem.

10 Encuesta del Impacto del COVID-19 en las empresas lideradas por mujeres Victoria147.

11 INEGI. 2020. Encuesta Nacional de Ocupación y Empleo (ENOE) 12

12 Vulnerable groups are defined as those who “either because of their age, race, sex, economic status, physical characteristics, cultural or political circumstances, are at greater risk of having their rights violated” (CNDH, 2020). (CNDH, 2020) Ex: migrants, people with HIV, women, children, indigenous communities, members of the LGBTIQA+ community, etc.

13 We also thank Facebook, BBVA, Herdez, Nutrisa, Banana Republic, Innata, Kit kat, Bobbi Brown, Hindie Tea, Romina Media, Sersana, Barro blanco, Cynthia Buttenklepper, Cihuah y Moncaya, for being part of our event “Give me a Break” in 2020.

Anual Impact Report - victoria147.org

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