T H E W O M E N E X P E R T

We at Victoria147 work towards female professional development. From the businesswoman willing to create something different to the female executive who dreams of becoming a leading force in her industry, we want to see them achieve their dreams.

This is why our main task is to spot women who are changing things in Mexico and making an impact. We promote their stories; but above all, we walk beside them through their professional and personal journey to help them become all-round women and exploit their potential to the fullest.

REDEFINING THE CONCEPT OF THE MODERN WOMAN

We at Victoria147 want to reexamine what being a woman means nowadays, inspiring more women by sharing success stories, and thus creating awareness in our society and promoting women’s professional and personal growth.

our mission

Expand our network of experts so that they may, by sharing their knowledge and ex-pertise, guide and communicate value to female entrepreneurs and their businesses.

Spot and share the best success stories of female entrepreneurs, so that their stories may inspire others.

Encourage the creation of a suitable environment to promote the all-round develop-ment of female entrepreneurs and executives and help them grow in their industries.

Engage allies such as funds, institutions, companies, service providers, business incu-bators, universities and professional people who may be willing to provide support to economically active women.

Strengthen the enterprising ecosystem so that more business opportunities are available to women.

our goals

Women from OCED member countries are paid 16% less wages than men

Until 2013, three out of every five small and medium-sized startups in Mexico were led by women.

16%

Only 2% of Mexican women are entrepre-neurs (OCED)

31% of senior manage-ment positions are filled by women in Mexico

Businesswomen in Mexico contri-bute a 37% share of GDP (INEGI)

7% of directors in Mexican companies’ Boards are wo-men (OCED)

Women represent 51% of self - employ-ment in the informal sector. (OCED)

Women in Mexico represent only 16% of the business sector (INEGI)

The most significant barriers to the peak development of Mexican women in the work market are unpaid work load, traditional gender roles, and a lack of policies to conciliate work and family life (OCED)

31%

37%

2%

victoria147 in numbers

200Fellows

Entrepreneurs currently attending the Academy

Businesses inour network76

Female entrepreneurs in our network

103

39

business lines

business accelerator

We want to find women whose businesses have been operating for more than 2 years and whose story may inspire other female entrepreneurs.

The process to become a Victoria147 Entrepreneur involves an assessment by a committee. They review the business model and determine if it is scalable. Then, one expert from our network prepares an individual project assessment.

A diagnosis of the entrepreneur and the business and financial models helps us to pinpoint the elements that both the entrepreneur and the business require to grow, and then we offer services according to those needs to improve the models.

We select an expert, called Fellow, with the specific expertise required by the entrepreneur, to work closely with her and help her make the right decisions based on the company’s needs.

Services

Plan A is a one-year program focused on the company’s strategic planning, consisting of monthly meetings between the entrepreneurs and their Fellows.

The entrepreneurs have access to mentors within our network of experts, who can help them answer specific questions or discuss areas of expertise other than those of their Fellow.

Break is a networking model where we pair up entrepreneurs from the same industry or with the same concerns, so that they can get to know and help each other, sharing their experiences.

Espacio is a meeting point for female entrepre-neurs, where they can interact and build their networks, creating alliances, synergies and knowledge.

I Love is a workshop held every two months. Its aim is to provide the entrepreneurs and the general public with tools in connection with important topics in the enterprising ecosys-tem, such as public relations, social media or growth.

With the purpose of supporting startups or businesses in their early stages, we created a 10-month program of learning activities designed to create, develop and sharpen up the business model, to ensure the success of that business.

Landing is a program addressed to en-trepreneurs who have a business idea or are developing a business model which needs some sharpening up.

Starter is a program designed for women who already have a business which is at an early stage or has not yet managed to establish growth and consolidation strat-egies. As part of this scheme, we help women to assess and analyze the basics of their business: model, strategy, finance, management, structure, and sales.

growth program for female executives

Equality at work is a very important topic at Victoria147, so we have been working since 2014 to create a diagnosis applicable to companies in order to identify their levels of gender equality, and then work on any weaknesses of the business to improve the conditions for female executives.

Diagnosis

• Review the company’s procedures and policies with Human Resources. • Survey all employees, men and women, to get their perception of the level of gender equality

prevailing in their company, fair treatment to collaborators, and growth factors that may favor their professional development in the company.

• One-off interviews with management and key people within the company.

WorkshopsDevelopment programs are a customized solution, and so will depend on the areas required by each company.Our service includes a program of workshops aimed at executive-level women, to achieve their all-round professional and personal development.

Expert visitsConferences where one expert explains in detail a topic to a huge audience, based on topics determined as a part of the initial diagnosis.

Forums and workshopsSmall-group training led by a moderator with exper-tise in various topics; they share knowledge and ex-perience.

BreakA small group meets with a methodological moderator to discuss topics of empathy and experience, building close ties between the participants.

Inspirational visitAn inspiring woman tells her story and is introduced as an example to the participants.

Certification by and for Women

This equality certification seeks to promote the professional de-velopment of women in companies operating in Mexico, ensuring that women are offered equal opportunities at work and compa-nies have front-line executive-level women.

For a company to be awarded our equality seal, it must pass in the diagnostic areas of work policies and culture.

The “Seal by and for women” is a one-year award, and in addition the company has to identify and work on key topics and priorities to improve the quality of female jobs.

integral care

From the moment we started operations, our main concern at Victoria147 has been the role of women in the workplace. From entrepreneurs to executive-level females, personal care and balance are important because women act with confidence if they look good and feel good about themselves.

Professional women now need to keep a close eye on the balance between work and personal care, making sure they have some “me” time and their own space, to feel good and successful, explore who they are and pamper themselves.

V147 is a brand of personal care and beauty products that meet this need. It offers 65 different products, ranging from regular and herbal teas to treatments, food supplements and snacks perfect for hard-working women who are willing to deliver the best per-formance both in their lives and in their careers.

In its first stage, this brand is marketed through the website www.v147.mx with natural products delivered nationwide. All suppliers comply with legal quality standards and in some cases are Victoria147 entrepreneurs who offer special edition products.

entrepreneurs

Daniela Amparano is the head of this food import, distribution and marke-ting company that works with Mexico’s top self-service chains, price clubs and restaurants and provides tailored packages to small and medium-sized independent customers. This company offers easy, fast and effective solu-tions to people willing to import food from the United States and Canada. Daniela holds a degree in Food Industry Engineering from the Instituto Tecnologico de Estudios Superiores de Monterrey and has experience in acquisitions and imports for self-service stores.

Martha Gonzalez and Marisa Arizpe combined their expertise in food and innovation, respectively, to create Good Express, a platform that provides support to people who are willing to make easy changes to lead a healthier lifestyle. They offer healthy and organic products through their online store, where they help customers make well-informed decisions. Martha is a nutritionist and was a member of the team that assessed bids for nutrition and school lunch development projects in Mexico. Marisa has experience in marketing and conscious innovation firms.

Lorena and Eduardo Vazquez founded Loly In The Sky to create origi-nal, quality shoes made in Mexico, allowing customers to express their personality. They use leather sourced from Leon, Guanajuato, and offer distinctive and affordable shoes to women in Mexico, United States, Canada, Japan and the United Arab Emirates. Lorena studied fashion design in Milan, completed a Master in Accessories Design in Barcelona and specialized studies in footwear design.

Guadalupe Gomez is the mastermind behind Remedios Magicos, a brand whose highlight is the experience of buying in the sweets store Botica de Dulces, described by Guadalupe as a space “full of good vibes and charm” where people can put together a customized remedy. She worked as art director for various advertising companies, holds a degree in Graphic Communication Design (Universidad Autonoma Metropolitana Azcapotzalco) and completed a Master in Barcelona.

fellows

Communications and Public Affairs Manager in Google

She currently works for Avon Cosmetics as Vice President, Sales

Communications and Advertising Director in El Palacio de Hierro

RICARDO ZAMORA

CECILIA RIVIELLO

FRANÇOISE LAVERTU

General Director, Image and Advertising in Televisa

General Director, Barclays Bank

MAURICIO CARRANDI

RAÚL MARTÍNEZ-OSTOYS JAYE

R E D E F I N I N G T H E C O N C E P T O F T H E M O D E R N W O M A N

v147_org Victoria147 victoria147org CanalV147