111022 UX Presentation

7/31/2019 111022 UX Presentation

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Nicky Szmala | Christian Drehkopf | October 20113DS Shanghai @Tongji University

From napkin sketch to IPO

A workshop on UX for startups


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Agenda


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Europe

Germany_Berlin (onsite)Germany_Dusseldorf (onsite)Germany_Hamburg (onsite)England_LondonFrance_ParisFinland_Helsinki (onsite)

North America

USA_Santa Monica

Asia

China_Beijing (onsite)

China_Shanghai (onsite)China_Guangzhou (onsite)Singapore (onsite)UAE_DubaiJapan_Tokyo

Nicky in a nutshellCorporate side Startup side


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LOS

ANGELESNEW

YORK

BERLIN

SHANGHAI

PARIS

LONDON

HELSINKI

SEOUL

CHICAGO

Selection of clients

Chris in a nutshell

10 years experience in the advertising and designworld for offline, online, mobile and digital media

Design Lead at iconmobile Group, Berlin, Germany delivering high end digital user experiences

Member of


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Topic today


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This is an experience


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And this too


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And of course this


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Or this


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But also this


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A simple model


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Where UX can have an impact on your

business


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UX is about input

5 WayJumpingfrom linkto link

5 WayCursorbased

Touchscreen


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and output

28

Features 6

FeaturesBrowseViewSlideshowShareAirPrintAirPlay

3FeaturesBrowseViewShare


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and the connections.


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But also about content strategy


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and content management.


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and content management.


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Hide the unimportant


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Good idea bad experience


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About


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User Experience is

useful the UX of your product is often thefirst experience your customers have withyour product or service

required your product / service cannot nothave an user experience

innovative designing UX is one of themost efficient ways of communicating andcontrolling your product outcome


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Designing User Experiences

is an agile process

abstract

real

syntheticanalytic


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individual

social

rational emotional

User Experience is about knowing your

customer


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Creating User Experiences

Low-Fi-Prototypes


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Creating User Experiences

Low-Fi-Prototypes


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Find and hire designers

www.behance.net
http://www.behance.net/http://www.behance.net/


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Download professional Web Designs under 50$

www.templatemonster.com
http://www.templatemonster.com/http://www.templatemonster.com/http://www.templatemonster.com/


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Crowd Source Design


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Rappid Wireframing Tool

www.balsamic.com


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Measuring User Experiences

Using the right method

generative formative predictive

Qualitative

Quantitative

Time


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Paper Based Prototyping


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Customer Recreation


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Qualitative

Your PC

CamtasiaStudioTrailVersion

WebcamorSteadycam


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Qualitative


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Test Drive


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Quantitative


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SOURCE: http://sixrevisions.com


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John Maeda

Simplicity-> A book about howto design

Steve Krug

Rocket Surgery -> Do-It-Yourself guidefor usability testing

Adaptive Path

Subject to Change-> Why user experiencematters + examples

Recommended Books


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111022 UX Presentation

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Transcript of 111022 UX Presentation