Melissa Arabitg Krystle CalaDalia Fishman Laura Flores Asaf

Kathein

WHY VERACRUZ?• History with Cuba• Resemblance to Cuba in

• Music (Danzón)• Food • Architecture• Environment

http://www.youtube.com/watch?v=lCjvvo1sST0

Promote Mexican tourism in the South

Florida market through social media.

• Cuban –American • Resident of South Florida• Age 20 - 39• Male and Female • Annual income of $50,000 +• Some college education

SWOT

Miami Veracruz

Objectives 1. Create awareness.

2. Increase the number of tourists from South Florida aged 20-39 who book trips to Veracruz

Strategies

• Position Veracruz as the vacation spot for music, culture, history and the outdoors.

• Position Veracruz as the ultimate vacation for those in search of “Havana nights” in Mexico.

Veracruz. Vive tu historia

Supporting Messages

Siente la musica. Vive el carnaval. Descubre

Veracruz

Veracruz. Somos tu gente!

Social Media Tactics

• Website• Facebook• Twitter• YouTube• Blog• Online reviews• Interactive travel app

Tactic #1• Fun facts

• Travel info

• Upcoming events

• Photos

• Sharing personal experiences

Tactic #2

• Link updates from Facebook with Twitter

Tactic #5

Veracruz blog:

Each post details an attraction in Veracruz and

includes tons of photos!

Tactic #6

• Highlight the best of Veracruz:

• Kahlua

• Culture

• Natural beauty

• Water sports

• History

• Updates of new videos on Facebook and Twitter.

Promotional Events • Showcase Veracruz in local festivals and

events– “Calle Ocho festival,” Festival of the

Americas, Hispanic heritage festival, parks

– Show videos of Veracruz; offer traditional food, play danzon and serve café con leche.

– Partner with famous Hispanic celebrities

to perform and promote Veracruz.

– Invite visitors to access online website, give out promotional gifts,

– Encourage people to participate in our raffle.

Reminiscent of Cuba

Thank you

Any questions?