Veracruz tourism final presentation
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Transcript of Veracruz tourism final presentation
- 1. Melissa Arabitg Krystle Cala Dalia Fishman Laura Flores Asaf Kathein
- 2. WHY VERACRUZ?
- History with Cuba
- Resemblance to Cuba in
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- Music (Danzn)
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- Food
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- Architecture
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- Environment
- 3. http://www. youtube .com/watch? v=lCjvvo1sST0
- 4. Promote Mexican tourism in the South Florida market through social media.
- 5.
- Cuban American
- Resident of South Florida
- Age 20 - 39
- Male and Female
- Annual income of $50,000 +
- Some college education
- 6. SWOT
- 7. Miami Veracruz Objectives 1. Create awareness. 2. Increase the number of tourists from South Florida aged 20-39 who book trips to Veracruz
- 8. Strategies
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- Position Veracruz as the vacation spot for music, culture, history and the outdoors.
- Position Veracruz as the ultimate vacation for those in search of Havana nights in Mexico.
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- 9.
- 10. Veracruz. Vive tu historia Supporting Messages Siente la musica. Vive el carnaval. Descubre Veracruz Veracruz. Somos tu gente!
- 11. Social Media Tactics
- Website
- YouTube
- Blog
- Online reviews
- Interactive travel app
- 12.
- 13.
- 14. Tactic #1
- Fun facts
- Travel info
- Upcoming events
- Photos
- Sharing personal experiences
- 15. Tactic #2
- Link updates from Facebook with Twitter
- 16.
- 17. Tactic #5
- Veracruz blog:
- Each post details an attraction in Veracruz and includes tons of photos!
- 18. Tactic #6
- Highlight the best of Veracruz:
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- Kahlua
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- Culture
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- Natural beauty
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- Water sports
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- History
- Updates of new videos on Facebook and Twitter.
- 19. Promotional Events
- Showcase Veracruz in local festivals and events
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- Calle Ocho festival, Festival of the Americas, Hispanic heritage festival, parks
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- Show videos of Veracruz; offer traditional food, play danzon and serve caf con leche.
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- Partner with famous Hispanic celebrities to perform and promote Veracruz.
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- Invite visitors to access online website, give out promotional gifts,
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- Encourage people to participate in our raffle.
- 20. Reminiscent of Cuba
- 21. Thank you Any questions?
