Um presentation 2015

Post on 16-Jan-2017

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Transcript of Um presentation 2015

OURTHIS IS

FINDING

million

QATAR

UAE

3of UAE1/

GDP

$192billion

8%

$103.900

GDP

HUMANDEVELOPMENTINDEX

36

DOHA47%

POPULATIONBY CITY

AL RAYYAN27%

POPULATIONBY CITY

AL KHOR11%

POPULATIONBY CITY

AGE 0-14

12.50%

AGE 15-24

12.50%

14.40%

AGE 25-54

68.90%

3.30%

AGE 55-64

68.90%

QATARIS

13%

3.30%

ARAB EXPATS

27%

INDIANS

18%

PAKISTANIS

18%

WESTERNEXPATS

10%

WHAT

MEDIADOES OUR POPULATION

EVERYDAY

CONSUME

?

TV

QATARIS 94%

EXPATS 95%

TV

INTERNET

WHAT

MEDIA DOES

IN QATAR

SPEND

?

6,9 b

illio

nzzz

$384,1 billionzzz

77%

TV

$288,6 billionzzz

2011

8,6 b

illio

nzzz

$326,9 billionzzz

13%2012

8,6 b

illio

nzzz

$326,9 billionzzz

6,9 b

illio

nzzz

$384,1 billionzzz

18%2013

AL WATAN

MADHYAMAN

AL WASEET

QATAR

AL ARAB

MOST READ LOCAL DAYLYNEWSPAPER

6,9 b

illio

nzzz

$384,1 billionzzz

MOST READ REGIONAL DAYLYNEWSPAPER

LANGUAGE:MALAYALAM

AL WASEET

QATAR

MADHYAMAN

MOST READ REGIONAL MAGAZINE

AL WASEET

QATAR

MOST READ MONTHLYMAGAZINE

HIYA

WA

HUWA

RESORT

RESORT

SH

OP

PIN

G

CE

NTR

E

FLY

WITH U

S!!

BEST FO

OD

IN TO

WN

!!

SALES

TV

TV

AL JAZEERA

Nº1

TV

AL JAZEERA

25%+

TV

Nº1

QURANAL KAREEM

TV

Nº2

QATAR RADIOARABIC

TV

25%

ONCEA WEEK+

TV

88% FB 88%

TWT 43%

INST 17%

GOOGLE+

LINKEDINV

MYSPACE

TV

65%

81 %

65%

SPENDING

TOP

SPENDING

OOREDOO

VODAFONE

QATAR NATIONALBANK