Um presentation 2015

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Transcript of Um presentation 2015

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OURTHIS IS

FINDING

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million

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QATAR

UAE

3of UAE1/

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GDP

$192billion

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8%

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$103.900

GDP

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HUMANDEVELOPMENTINDEX

36

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DOHA47%

POPULATIONBY CITY

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AL RAYYAN27%

POPULATIONBY CITY

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AL KHOR11%

POPULATIONBY CITY

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AGE 0-14

12.50%

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AGE 15-24

12.50%

14.40%

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AGE 25-54

68.90%

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3.30%

AGE 55-64

68.90%

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QATARIS

13%

3.30%

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ARAB EXPATS

27%

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INDIANS

18%

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PAKISTANIS

18%

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WESTERNEXPATS

10%

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WHAT

MEDIADOES OUR POPULATION

EVERYDAY

CONSUME

?

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TV

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QATARIS 94%

EXPATS 95%

TV

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INTERNET

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WHAT

MEDIA DOES

IN QATAR

SPEND

?

6,9 b

illio

nzzz

$384,1 billionzzz

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77%

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TV

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$288,6 billionzzz

2011

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8,6 b

illio

nzzz

$326,9 billionzzz

13%2012

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8,6 b

illio

nzzz

$326,9 billionzzz

6,9 b

illio

nzzz

$384,1 billionzzz

18%2013

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AL WATAN

MADHYAMAN

AL WASEET

QATAR

AL ARAB

MOST READ LOCAL DAYLYNEWSPAPER

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6,9 b

illio

nzzz

$384,1 billionzzz

MOST READ REGIONAL DAYLYNEWSPAPER

LANGUAGE:MALAYALAM

AL WASEET

QATAR

MADHYAMAN

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MOST READ REGIONAL MAGAZINE

AL WASEET

QATAR

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MOST READ MONTHLYMAGAZINE

HIYA

WA

HUWA

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RESORT

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RESORT

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SH

OP

PIN

G

CE

NTR

E

FLY

WITH U

S!!

BEST FO

OD

IN TO

WN

!!

SALES

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TV

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TV

AL JAZEERA

Nº1

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TV

AL JAZEERA

25%+

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TV

Nº1

QURANAL KAREEM

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TV

Nº2

QATAR RADIOARABIC

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TV

25%

ONCEA WEEK+

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TV

88% FB 88%

TWT 43%

INST 17%

GOOGLE+

LINKEDINV

MYSPACE

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TV

65%

81 %

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65%

SPENDING

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TOP

SPENDING

OOREDOO

VODAFONE

QATAR NATIONALBANK

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