Modelo de Ficha Bibliográfica

Identificación del texto

1.- Autor(es): Jorge A. Restrepo M. – Juan Gabriel Vanegas López 2.- Título y subtítulo. Export Capacity: Multicriteria – Based Priorization using Fuzzy Logic 3.- Editorial. Old Dominium University 4.- Lugar de publicación. Virginia Beach 5.- Idioma. Ingles 6.- Número de páginas. 7 7.- Localización física del texto. Internet 8.- Fecha de publicación. Enero 2012 9.- Edición

Síntesis de Contenidos

A firm’s export capacity is an increasingly important organizational concern comprising

tangible and intangible factors. This analysis sometimes is so difficult to achieve

because of the lack of continuous evaluation and the subjective nature of qualitative

variables. In this sense, we propose a logical framework integrating different qualitative

variables that define export capacity as human talent, infrastructure, innovation

strategies, free trade agreements and marketing strategies. Then we propose a fuzzy

inference system to model the determinants of export success considering the most

relevant qualitative and quantitative variables within each of the components expressed.

The model proposed has also been illustrated through a case study from the textile-

clothing cluster in the city of Medellin, Colombia.

Conclusiones

In applying the instrument, that the textile-clothing cluster was found to have a

particular value of 29.5 in their export capabilities. The above result reflects

weaknesses on factors like R&D, logistics, finance and marketing, and strengths in

factors as production, environmental management, information systems and human

resources.

Acopi’s managers, owners and experts identified some attributes to determine

the ECS and advantages to apply the model in different companies and manufacturing

sectors, due to the flexibility and wide treatment of the variables evaluated. On the

other hand, the model produced some concern among participants about the relevance

and priority SMEs would have near to the launch of a FTA with the U.S., to formulate

and implement programs, projects and strategies to strengthen their export capacity and

manage to introduce themselves successfully in the globalization processes and its

dynamics of innovation.

The SMEs, as those found in the city of Medellin, need to leverage their export

processes, making inroad into scientific and technical aspects by making alliances with

the national R&D network. The methodology proposed in this paper provides a flexible

and simple way to measure and assess their internal position in order to undertake

export processes. Also, to learn which factors demand intervention and the

improvement of their skills and resources in order to promote an internal organizational

environment making possible to compete on the international arena decently.

Methodology emerges as an innovative management tool, linked to internal

organizational spheres and their different abilities. A set of strategic variables were

incorporated and identified screened with technical and methodological rigor: on the

one hand, by reviewing literature and on the other hand by consulting experts, in order

to assess SMEs export capacity. The selected variables were passed through various

filters suggested by consultants, entrepreneurs and experts in the sector.

The variables explaining export capacity, which were examined in this paper, of

linguistic type, with highly inaccurate quantitative and qualitative dimensions, and very

difficult to quantify. Given this, fuzzy logic proves to be a clear tool to face this kind of

events, since it allows to address —with an indeterminate linguistic statements focus—

the classification of information on actual events in an infinite value scale in the interval

[0,1], representing the functions of membership and solving the bipolarity in the

classical logic.

One of constraints identified in this kind of tools modeling fuzzy inference systems

lies on the difficulty to directly relate the model’s core input variables and those of

definite output. This is because the analysis results is made by analyzing 3D Exhibits to

examine input factors along with the variable of output relation or direct dependency.

Valoración de Contenidos para la Investigación

Este artículo presenta un completo estado del arte de la aplicación de Fuzzy Logic en temas administrativos. Muestra autores importantes como Hit, Vernon, Porter, Medina, entre otros e ilustra la metodología utilizada por estos en la utilización de Fuzzy Logic. Aporta de forma significativa en las teorías utilizadas para la revisión de la literatura. Igualmente presenta una metodología precisa para la determinación de la capacidad exportadora de una empresa, la cuál es de gran utilidad en la investigación para la comprobación de las hipótesis y para la validación de los resultados.

JMGT©2007