AUTONOMY UNIVERSITY OF BARCELONA

SHAHRIYAR BABAYEV MERVE GOKBAYRAK LACHIN MAMMADOV

ORGANIC PRODUCTS IN MERCADONA

REASONS TO USE ORGANIC PRODUCTS

• Avoid chemicals• Benefit from more nutrients• Enjoy better taste• Preserve our ecosystems• Support farming directly

Spanish market for organic products will grow by around 12% annually until 2020 and will increase from the €90 M turnover registered in 2008 to €12.182M in 2020.

WHAT WE OFFER

- Cheaper prices than our competi-tors

- Reliable company –reliable product- Not only for well-earned people

DESIGN

In organic area we will offer cheap prices than our competi-tors. In such a way that, we will create direct relation with farmer cooperatives and we will design new value chain and all these will result with offering the cheapest organic products.

At the beginning, Mercadona will just supply these products :

1) vegetables; 2) potatoes; 3) cereals; 4) fruits; 5) eggs; 6) chicken; and 7) red meat and will give organic restaurant

service.

WALMART EXAMPLE

In 2014, executive vice president of grocery at Walmart U.S Jack Sinclair announced that “We know our customers are interested in purchasing organic products and, traditionally, those cus-tomers have had to pay more. “We are changing that and creat-ing new price position for organic products that increases access. This is part of our ongoing effort to use our scale to deliver

quality, affordable groceries to our customers.”  

WALMART EXAMPLE

NEW PRODUCTS OF MERCADONAWe will create Mercadona’s own or-ganic product with a new brand and this brand will fit with Mercadona’s customer policy : Boss is the client for which, you have to get the “highest qual-ity, maximum range, maximum service, minimal budget and minimal time”.

Motivation

Our motivation to improve new Mercadona store is awareness of organic food. We spe-cialized new store with green butterfly logo. That means you can find all, types of organic product in the store.

The average national consumption of organic products is estimated at 35.4 kilos per year which indicates that every Spaniard consumes 35.4 kilos of organic products and spends about €29 euros on that demand.

Promote ORGANIC FARMING• Modernism and living in big cities are chance for humanity however it brings us some problems. One of the problems is isolated from nature. Our children live in small apartments and most of them don’t have information about agriculture. They don’t know what they eat. Where these vegetables come from? Do they grow on a tree or they raise on the ground like strawberries? Most of children couldn’t answer to these simple questions.

Raising awareness

Support farming

• Buying local and organic foods sustains family farms and their team of the environment. By do-ing and utilize this system paral-lel we

planning also uplift the percent-age of productivity

More organic – more healthy

The customer will safe more money for organic food than spend for drugs and medical preparation for diets.

• We seek out local and organic food that minimizes environmental costs to our soils, water, and air. We rely less on fuel to transport our food from farm to table, reducing energy consumption and carbon diox-ide emissions