Is Internationalisatio

n the Solution?

TOSTADEROS SOL DE ALBA

Tostaderos Sol de Alba – Almacenes Barragán Espinar Group, Family-Owned

Almacenes Barragán Espinar, Established 1969Wholesale distribution of confectionery: Nestlè, Haribo, Wrigley, Kraft, Storck, Suchard, Perfetti, Panini, Vidal, Ferrero, Fleer, Fini-Sánchez Cano, Laica, etc.

Tostaderos Sol de Alba, Established 1978Manufacture of nuts & snack foods: Crunchy Snack Corn, Sunflower Seeds and Nut Mixes

Business development

Tostaderos Sol de Alba, S.A.

Almacenes Barragán Espinar

– Almacenes Barragán Espinar, est.: 1969

– Tostaderos Sol de Alba, est.: 1978

– First ‘export’ order: Ceuta - Morocco: 1991 (Indirect)

– First export order - Holland: 1996 (Passive)

– First order Morocco: 1997 (Direct)

– Creation Export Department: 2000

– Strategic Plan ‘PRE’: 2007

– Internet B2C (chuchesonline.com): 2009

– Commercial Branch (Mexico): 2012

International Markets

AlgeriaArgentinaAustraliaBrazilCzech RepublicDenmarkEgyptGermany

GreeceIndiaIsraelItalyLibyaLithuaniaMacedoniaMalaysia

MaltaMoroccoMexicoNetherlandsPortugalPolandRepublic of MauritiusSaudi Arabia

SwedenSwitzerlandTurkeyUnited Arab EmiratesUnited KingdomUruguayUSAVenezuela

What does the Mediterranean Basin offer us?

EU countries:

• No barriers:• Physical barriers: no customs• Technical barriers: legal requisites• Fiscal barriers: tax harmonization

• Common currency• Similar countries: culturally, economically and sociologically• Proximity

Non EU countries:

• Emerging economies: • Large growth potential• Similar countries: culturally, economically and sociologically• Proximity

Tostaderos Sol de Alba

Export = Internationalisation ?

Tostaderos Sol de AlbaExport

• Sell our products and/or services in other countries

• Requires no direct presence in the local market

• Within EU not export…or is it?

Tostaderos Sol de AlbaBusiness Internationalisation

• CULTURAL PROCESS to develop capabilities for doing business in different countries/markets

• There is no ideal universal model

• Each company must look for its own model of internationalization according to their idiosyncrasy

Tostaderos Sol de Alba

• Determination• Total company commitment: management

and team• Are we ready?

• Product and/or service adaptability • Qualified staff• Technology• Capability

• Budget: human and financial resources• Defined International Plan: market selection,

marketing plan, international exhibitions, etc. • Constant innovation • International Certifications: ISO, IFS, BRC,

Kosher, Halal, etc.• Patience, perseverance and consistency

Business Internationalisation: Keys to success

Business Internationalisation: Advantages

• High growth potential• Risk diversification • Increasing number of clients • Resource optimization • Internal improvements • Learning • Better image of the company with suppliers, banks and

customers

Business Internationalisation: Obstacles

• Internal Change Management• Competition: local, national, international• Cultural and language barriers• Country – specific legislation• Customs duties / tariffs• Currency fluctuation• Instability: political, economic, social (changing world)• International transport: transit time, extra cost, etc.• Investment• International payment methods

Is Internationalisation the Solution?

YES, IT IS!

COME ON!GO AHEAD