Facebooklogia Master Class en Urban Station Buenos Aires
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Transcript of Facebooklogia Master Class en Urban Station Buenos Aires
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Bienvenidos
Vamos
A
Aprender
Juntos
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Community Manager o Community Management
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FacebookEstaEnTodoElProcesoEspecialmenteEn El segundoMomentodela verdad
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Canales de Comunicación
Medios de Difusión
Correo ElectrónicoTwitterFacebookWhatsappLinkedinCelularTeléfono
RadioTVRevistasDiariosFolletosPaginas Amarillas
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¿TuEmpresaestaPreparadaParaLaMulticanalidad?
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Canales Digitales
1- Bidireccionales2- Masivo3- Tiempo Real4- Crowd5- Medibles6- Trasmedia7- Gratuitos
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FacebookPropiciaLaComunicaciónNoLa Difusión
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Steve Blank
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1-Descubrir2- Atraer3- Conectar4-Vender5-Volver a Vender6-Recomendacion
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FacebookSocialSearch:
RelacionaPersonasConBúsquedas
facebook.com/about/graphsearch
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FacebookSocialGraph
Brandmetric.ComGephi.Org
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MonitoreoEnTiempoReal
Radian6.comAlterian.Com
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•Se identifican Influenciadores•Se identifican defensores•Se identifican interesados•Se identifican actividades•Se identifican nichos y micro nichos•Se identifican las Redes
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AnunciosEnFacebook:
Recomendado
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1-Descubrir2- Atraer3- Conectar4-Vender5-Volver a Vender6-Recomendacion
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ConectandoClientes:
ConsiguiendoMe Gusta
(Amigos)
Me Gusta = ConversiónConversión= Conexión
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ElementosQueColaboranALaConversión
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Conversión Interna
FacebookEP
Hub
Atraer Clientes500 $ x 1
Conversión de Clientes250 amigos
Porcentaje Conv50%
Costo por Conv$ 2
•Con un Escenario Persuasivo•Tener todos los canales digitales•Aplicar Viralidad para atraer mas personas•Menos costo por Conversión
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ConversacionesQueLogranTransacciones
Atención
Seducción
Dirección
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TrasmediaStorytelling
LaTécnicaFormalParaUnaConversaciónInfluenciada
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“Facebook se hizo para compartir, educar, entretener y emocionar a tu comunidad
para aportarle valor y NOSUPERAR LO EVIDENTE
Educar Entretener Emocionar
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TomamosUnCaféY RegresamosConLaParteFinalDelMaster Class