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COMUNICACIN DIGITALCLASE 2ENTRE EL FENOMENO BLOGERO, LAS WEBS

Y LA PROPUESTA 2.0

LIC. LUIS TENEMAYA. MGS

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El fenmen !l" #m$l%&f'()%&(, me*&+%&( me*&'%&-'*$e m+/ f+(&lmen%e $e*e &l$/%1'1 '$*'1 ' en%en*e&m'(% *e e/' n$e' 1e'l&*'* /(&%)(n&('. Y' /e' enme*&/ *e (m$n&('(&n e &nf1m'(&n, en l' l3%&(', eem1e/'/ en l' 1&' (&$*'*'n3' /e e1(&!e (m ''n-'*&ll' *e &nf(&$*'*'n/ $e !%&ene %* el '1%&*

$e ' e/ 4$n' &1%$'l&*'* m$ 1e'l5 $e %1'/(&en*%1'*&(&n'l, '1%&6(&'l 1+(%&('men%e &ne1'n%e e &nne(e' 7, /e'1'(&n en%1e (&!e1e/'(& m$n* 1e'l 8f3/&(

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El f'(%1 m+/ (13%&( ' l' 71' *e (n/%1$&1 $n f$%$1 m+/ '(1*en$e/%1' 1$e/%' /e13' $e/ $n $/$'1& 8(n/$m&*1, (&$*'*(l&en%e, %'n%e, le(%1...9 $e ('m!&' /$ f1m' *e en%en*&n%e1'(%$'1 (n el en%1n: $n en%1n $e, ' /$ e-, ('m!&' /%1'n/f1m'* 1 l' 1&' '((&n *e '$el $/$'1&, (m /& */&/%em' 7me/%+%&( 8(e11'* '$%11e"$l'*9 /e %1'%'/e. Un /&/($' &'!&l&*'* ' ' *een*e1 *e $e l' 1el'(&n *e e/e $/$'1& n

(n $n en%1n *&/%&n% /e' (''- *e m'n%ene1 l' '1&e*'* 1e$'1' (n%1l'1 e &n%e1'(%$'1 (n el /&/%em'. T* ell /e %1'*$(e em*el (n(e%$'l *&fe1en%e, el *e l;/ n'%&;/ *&"&%'le/, $e n l/ &nm&"1'n%e/ *&"&%'le/. P'1' eme-'1 ' en%en*e1 l $e *e!e13'm/ 1e"$n%'1n/

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UN ESPACIO ?IRTUAL DE OPORTUNIDADE

D' l' &m1e/&n $e l'/ &nf%e(nl"3'/ /&"$en /&en* l'/ $e $e*en /e1 (n/&*een %*' /$ e=%en/&n (n el ('l&6('%& *e N$e'/ Te(nl"3'/. A 1&1& /e /$ne 4*&/(&l&n' *e l' &nn'(&n5 @D1$(e1, *e!e %ene1 1 !e%& l' 1e'l&-'(&e/'/ 1%$n&*'*e/. E/e ' ' /e1 el enf$e *e e/%e !1ee %1'!' *e 'n+l&/&/.&nf%e(nl"3' , m+/ (n(1e%'men%e, en l' We!. P'1' 7'(e1n/ $n' &*e' *el e/('l $e n/ enf1en%'m/ 7' $e '1%&1 *e $n' m*el&-'(&n 1e&' %1'%'n* e1*e1 n&n"Hn elemen% *e l $e /e m'n&6e/%' (m $n' 1e'l&*'* *&e1/'. En

(n%e=% l' 'l'!1' (l'e e/ (mle&*'*. M+/ 'll+ *e /$ $/ $l'1, $e (n&'l" (mle en /&nn&m *e (ml&('*, l' (mle&*'* $e n/ &n%e1e/', 7'!(n 1&"1, e/ l' $e /$1"e *e *)('*'/ *e &ne/%&"'(&n (&en%36(' '1' *'1 l$"'(&en(&' *e l' (mle&*'* (m el 1&me1 ('m *e e/%$*& e1*'*e1'%1'n/*&/(&l&n'1, '$n$e /l /e' 1 *e6n&(&n. Un ('m $e /$1"e *e l' %e/&/%em'/, el ('/ l' *&n+m&(' n l&ne'l '1' '1%'1 m)%*/ 7e11'm&en%'/ '1' el e/%$*& *e (&e1%/ (n(e%/ 71&-n%'le/ $e 'n m+/ 'll+ *e l' e/e(&'l&-'(&n *e l'/ *&/(&l&n'/ %1'*&(&n'le/ &n(l$/ *e l/ ('m/ &n%e1*&/(&lm+/ m*e1n/, (m /n l' /&(J/(&l"3', l' e%nJ!&l"3', &n(l$/ l'

%e(nl"3' $e /e1+ el f( *e e/%e 'n+l&/&/.

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n/ /$"&e1e, en ('/ 'l'!1'/, el e/%$*& *e l' (mle&*'* *e $n/&/%em' /(&J%)(n&( (n/&*e1'n* n&ele/, *e (mle&*'*(1e(&en%e $e /e en 'fe(%'*/ 1 l' (mnen%e %e(nl"&('.L/ n&ele/ /e (11e/n*en (n el &n*&&*$, el "1$ l'1"'n&-'(&n, /&n%e%&-'n* *e 'l"$n' m'ne1' '$ell' (mnen%e/(&'l, en &n%e1'((&n (n/%'n%e (n l' %e(nl"&('. Un' 1el'(&n

$e $&e1e 1e1e/en%'1 l' (Jel$(&n /(&e*'*J%e(nl"3' enf1m' *e '((&n (1$-'*' 1e(31(' en%1e 'm!/ +m!&%/. E//%1e/ n&ele/ /e $e*en '/(&'1 (n l/ (mnen%e/ &n*&&*$'l,/&/%)m&( 'n%1()n%1&(, $e *&/%&n"$e en%1e l' (mle&*'* *el/ !e%/ '&/l'*/, l' (11e/n*&en%e ' l'/ (ne=&ne/ en%1e l/m&/m/ l' $e /e *e1&' *e l' &n%e1'((&n %e(nl"3'J/(&e*'*.

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L' 1e1e/en%'(&n "1+6(' 7'!&%$'l *el m*el 8F&"$1' 9 /&%H' ' l' OITm&/m l'n f1m'n* $n %1&+n"$l, /e'1'*/ 1 $n' me%'f1&('

*&/%'n(&' "em)%1&(', $e 1e1e/en%' l'/ 1e/&/%en(&'/ $e e=&/%en en%%'le/ elemen%/: m&en%1'/, l/ 1(e// 8P9 /n 1%"n'le/ ' e/e l'*&n+m&(' *el 1& m*el n/ lle' ' l'n%e'1 l'/ '((&ne/ *e &nn%e(nl"&(' en el /en%&* *e '(e1('1 l/ %1e/ )1%&(e/ *el %1&+n"$l 7'/l"1'1 7'(e1l/ (&n(&*&1 &*e'lmen%e en $n $n%, 1 el $e '%1'e/'l/ 1(e// *e ne"(&, e1fe(%'men%e /&n%n&-'*/. L' /&%$'(&n &*e1e1e/en%'13' $n' e1fe(%' &n%e"1'(&n *e l' %e(nl"3' (n el ne"(&

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N$e En%1n Te(n/(&'l L' n'%$1'le-' fenmenl"&(' *e l' We! 2.0 7' &11$m&* (n f$e1l/ me*&/ *e (m$n&('(&n %'n% en l/ "ene1'l&/%'/ (m l/ e/e(&'l&-'*/. Se !/e1', '*e$n' 1l&fe1'(&n *e 1efe1en(&'/ /&%&'/ ' In%e1ne% *e/(n(&*' 7'/%' l' fe(7'. A$n '/3, n *ee/(''1/e el 7e(7 (m /e 7' &n/&/%&* 'n%e1&1men%e *e $e el 1(e/ *e eme1"en(&' *eWe! *e N$e' Gene1'(&n 8We!NG9 /e &n%e"1' en $n 1(e/ *e m'1 'l('n(e (m ''1&(&n *e $n N$e En%1n Te(n/(&'l $e /e /$/%en%' /!1e $n' Re* Un&e1/'l *e l'In%e1ne% l' 1&' We! /n /l l' '1%e m+/ &/&!le. E/ &m1%'n%e &n/&/%&1 en $e l' (n/%'%*e l' e=&/%en(&' *e $n ('m!& /(&'l, /(&Je(nm&( ($l%$1'l e/ $n 7e(7 $e /e $e*e '!*e/*e *&fe1en%e/ $n%/ *e &/%'. De f1m' $e /e $e*en en(n%1'1 '1=&m'(&ne/ $1'm

6l/6('/, $e 7'!l'n, 1 eeml, *el /$1"&m&en% *e l' %1'n/m*e1n&*'* (m $n' n'n"$'1*&' $e %1'/(&en*e l' /m*e1n&*'* *e l' e1' /%J&n*$/%1&'l @R*13"$e- M'"*+, 20f1e(e el m'1( '1' l' (n/%1$((&n *el Te1(e1 En%1n @E(7ee113', 2000. O%1'/ 1$e/%'/(e1('n'/ ' l' /(&l"3', (m el ' men(&n'* e1/n&/m @?e1*H, 200 /$1"en (m $n nm*el *e &n*&&*$'l&/m *en%1 *e $n e/(en'1& $e el 1& '$%1 7' *e6n&* (m4('&%'l&/m *e 6((&n5 @?e1*H 200 *n*e el (n/$m&/m 7' en(n%1'* en 4el (&$*'(nf1me5 @'m!1'n', 200 $n !l'n( f+(&l, *e/1&/% *e $n' ne(e/'1&' 1el&"&/&*'* $e %1'1e($e1'1 (&e1% m&/%&(&/m $e /$1"e *e l' 1&' "l!'l&*'* (n/$m&/%'20.

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El N$e en%1n /e 1e/en%' (m $n m*el (n(e%$'$n' 7e11'm&en%' &n%ele(%$'l# $e *e!e13' /e1&1n/ enf1en%'1n/ ' $n' 1e'l&*'* (mle' (n (&e1%'/ "'1'n%3$e1em/ $e n$e/%1 'n+l&/&/ n/ e1m&%' '1e7en*e1e1*'*e1 'l('n(e *el ('m!& 'l $e n/ enf1en%'m

$e1em/ 7'(e1l, '*em+/, *e $n' f1m' /&/%em+%&('. %1'%', en *e6n&%&', /&en* 1'"m+%&(/, *e $n 'n+l&/&/ $e n/ e1m&%' '1%&($l'1 $n 1(e/ e/%1'%)"&( *e "e/%*el ('m!& 1e'l&/%' //%en&!le 8*en%1 *e n$e/1"'n&-'(&n9.

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IN?ESTIGACINPARA SIGUIENTE CLASE

TAREA DIGITAL.