ApuntesProduccionAV Completo

7/24/2019 ApuntesProduccionAV Completo

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PRODUCCIÓN AV

Carlos F. Moreu Larrocha



Tema - 1 El Producto AV 7 - oct - 2014

Tema - 1: El Producto Audiovisual

1. Características

La Productividad:

- Productividad / Calidad

- Trabajo a destajo, estandarización / menos calidad

- Producto artesano / mejores profesionales

- Equipo óptimo / Tipo película

- Desmesurada asunción de riesgo

Relación entre lo producido y los medios empleados. Algo productivo añade un valor añadido ysaca un rendimiento económico. Cuando se estandariza el producto, desciende la calidad. Losculebrones son un gran exponente del trabajo a destajo, que carece de calidad. Una preproduc-

ción escasa revierte en la calidad final del producto.Desde el punto de vista de la creación se busca a los mejores profesionales que hagan su propiaaportación (reunir un equipo de divos y divas , puede resultar contraproducente). Puede ocurrirmás en gente que empieza (para dejar más huella). ¿Qué es un actor muy bueno? Un conjunto decosas, conocer la profesión, adaptación a distintos papeles, amplio abanico de registros.

La producción de una película no se puede estandarizar, ya que cada película es un producto óp-timo.

Buenos profesionales son los que aprovechan el tiempo, es una característica que define a unbuen equipo. El número de personas suele ser unas 50. Un fallo en producción arrastra a todo elequipo. Cada uno barre hacia su propio terreno y el productor es el que asume el riesgo profe-sional y económico sobre todo. En TV o cine cualquier denuncia por contenido, la asume el pro-ductor. Está en el aire ampliar la concesión de autor (director, guionista, músico).

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2. El producto final

La Industria de transformación ligera. Relación empresa-producto, referida a un producto muypróximo al periodístico (comunicación de ideas)

Análisis Coste rendimientos

Decisión

- Presupuesto / ingresos

- Categoría Productor. Proporción inversa.

- Superproducciones.

- Europa / USA.

- IMPONDERABLES (factores incontrolables)

Un imponderable no es un imprevisto, los imprevistos son ERRORES de producción, un impon-derable acarrea cambiar el plan de trabajo y solucionarlo de la mejor manera posible. Siempre hayun “plan B” o cover set, en exteriores. Por si no se puede, se crea una programación alternativapara interiores. Contar con un productor reconocido, es asumir menos riesgo para la productora.

Sleeppers son películas con un pequeño presupuesto generan una cantidad ingente de beneficios

(15.000 $ de presupuesto para Paranormal Activity , consiguió 900 millones en taquilla)Pertenecer a una productora grande da seguridad y limita el riesgo, si eres un desconocido esmucho más complicado llegar a donde tú quieres.

Una superproducción asume mucho menor riesgo que una pequeña producción, por eso hay unaproporción inversa al prestigio del productor. Por las posibilidades de dar salida a la película.

La diferencia con USA de europea y otros países. Tienen menos posibilidades frente al monopoliode las grandes empresas, controlaban la producción, distribución y exhibición (hasta los puestosde palomitas), al tener todo ese control se distribuye con “paquetes” imponiendo otros productosconjuntos a los “productos estrella”.

La película como mercancía

Consumo en masa (Cecil B. Demille)La emoción se contagia. Ingrediente necesario: Público

Particularidades

Preview o Screening test, pretenden descubrir que partes funcionan o no, y cual es elemento sepuede explotar una película (personaje, gag concreto, tema). No es la copia definitiva, no tienetodos los elementos de la copia final.

Se puede explotar la película a través de las reacciones del propio público utilizado para el test.

(los espectáculos de magia, individuos contratados para desencadenar emociones, aplausos, etc.)

El producto es duradero, no termina con la realización, permite alargar la vida del mismo y hablar

del concepto de “reposición”.Que sea fácilmente multiplicable

Transporte y difusión, el futuro es a través de la web mediante streaming por código. En funciónde la velocidad.

Las copias de seguridad es no se deben almacenar en el mismo sitio.

Es un producto duradero pero con un componente de Actualidad.

La temática:

Primer contacto autor-productor

Dimensión del tema

UsaEspaña

3




Gracias a la globalización, casi todos los temas son internacionales y fácilmente exportables.Cuanto más se dilata su rodaje, y su estreno, más se perjudica a la obra (la gente se olvida y dejade preocuparse).

No empezar a rodar si no se ha firmado un contrato de distribución.

La elección del reparto (el reparto de actualidad favorece la atención y la a las salas), rescatar an-tiguas glorias.

La elección del reparto condiciona la difusión.

La aparición de actores españoles en películas extranjeras funciona más con la distribución delpaís del actor.

Problemas técnicos:

- Vine vs televisión

- Elección de formatoo Ajuste encuadreo Compatibilidad

Cuando se elige un formato de grabación, hay que tener en cuenta los múltiples destinos, no encuanto a calidad, si no a las dimensiones de la pantalla.

Antonio Lara (estaba la ruptura del formato y la obra av). Los cortes

Cuestión idiomática

- Freno a la difusión

- Mismo idioma

- Diferentes idiomaso Importador / exportadoro Doblaje / subtituladoo Relación productor / Comercialización

El problema es del importador, el exportador sólo vende la película, las distribuidoras son las queponen en marcha la producción del doblaje en el país importador.

Puede optar por la opción del subtitulado, que es más barata y que tiene sus ventajas y sus incon-venientes.

El doblaje es mucho más caro, hay una industria muy asentada en España.

4




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Tema - 1 El Producto AV 3 - nov - 2014

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53



ANEXO Trabajo Final 10 - nov - 2014

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54



ANEXO Terry Gilliams 13 - oct - 2014

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55



ANEXO Terry Gilliams 13 - oct - 2014

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?B A9:37 56 53D R81V3:76 D3 28656 43237:A7 6B @3D:A7 A 9AMABB3 237 BA 1DY6991KD 56 27K4:A:AQ D69641:A73D d26743DA4 2A7A MAVA7B6 56B 9AMABB3 H p[@ WA4:A L3BL67 A 48 939W6T

-SMA53 P @ABA 4867:6 P :353 B3 R86 28656 4AB17 @AB 4AB57S @ABT "66@2BA_A6 A BA @AD3 56769WA 56B 51769:37T

Z 51A 56 27358991KD @3DA4:6713 56 21657A

.34 1DL6743764

?B A9:37 56 R81V3:6 :A75A7S 8DA 46@ADA 6D L3BL67T )3 B6 6\1J17SD L3BL67 A @3D:A7 A 9AMABB3T

l7AD:6 56 6V69891KD P AH85A A

!73589:37 6V698EL3

.A 93@2AXA 56 46J8734 D3 98M76 BA 6DY67@65A5 ;Y867_A @AH37<

-1 46 9A@M1A 8D 6B6@6D:3 646D91AB P WAH R86 76GDAD91A7 56 D86L3 BA 26BX98BAT

!6BX98BA AMAD53DA5AQ B34 56769W34 B34 E6D6 BA 93@2AUXA 56 46J8734T

-614 @6464 56428I4 M849A A 8D D86L3 1DL67437 2A7A 7693@27A7 B34 56769W34 56 BA 26BX98BAT

56



ANEXO Elías Querejeta 14 - oct - 2014

-6 1D191K 6D B34 AU34Q 93D Y7AD93

O67BADJA 3

-87J6 8D V3L6D J813D14:A= 46 R81676 27358917 6BT

/ .A 9A_A -A87A

/ iA 9815A5 3 @89W3 56B J81KD WA 64:A53 9679A 56B 564A773BB3 56 484 273H69:34Q

/ f86 8DA 93/27358991KDT

?D:7K 2AMB3 2A43B1D1Q A8DR86 D3 93D41J81K 6B B6KD 56 373T

.A 9A_A 5A 8D L86B93Q 64 8DA 9AB15A5 8DA D86LA Y37@A 56 WA967 91D6T

.A 9A_A 56B 93D6V3 P 46 1DA8J87K AD:64 6D O67BXD

iAMXA R86 6D93D:7A7 Y37@A4 56 M87BA7 BA 96D487AQ @AD128BAMA B34 J813D64 2A7A R86 R81:A7AD 934A4Q B34 6D/

JAU34 B6 4ABXAD M16DT

+BJ3 R86 64:S @37AB@6D:6 V84EG9A53Q WA967 6B 9WAD:AV6 AB 9WAD:AV14:A 64 A27691A53 93@3 B6JAB H A27321A53T?4 @89W3 @S4 51G9B 96D487A7

?B 642X71:8 56 BA 93B@6DAT -AB1K 6D:67AQ AA8DR86

-KB3 6D 534 26BX98BA4 W8M3 R86 937:A7 ABJnD 26R86U3 2BAD3T

?B VA75XD 56 BA4 56B191A4Q D3 46 64:76DK 6D ?42AUA WA4:A 56428I4 56 WA967B3 6D ??%%

$6B Zd AB ZZ B89WA 93D:7A BA 96D487AT

lA79XA ?4985673

-SD9W6_ O6BBA Y86 56:7S4 56 ?BXA4 2A7A

.A 271@A ADJIB19AQ 276@13 6D 9ADD64

s867XAD 937:A7 H B64 A@6DA_K 93D56@AD5A7B64 93D c[[[@1BB3D64 56 2646:A4Q 93D 6B 93D:7A:3 G7@A53T

s8676V6:AQ -A87A H .814 O8U86BQ -A87A 48J171K 2A4A7B6 BA 9321A A O8U86BT

?\ M3\6A537Q 6\ Y8:M3B14:A

&7XA 9867L34 93D96291KD 56 B34 271@6734 5XA4T -A1D_ H 2671 ;@1 nD19A 2A:71A 64 @1 1DYAD91A P 6B 271D9121:3<T

-8 2A576 2843 BA 271@67A 26BX98BA 2A7A 6B 48 2A576Q B3 271@673 R86 L1K Y86 9WA7BB3Š6T

,1L1K 8DA D1U6_ 15XB19AQ R81:AD53 BA 64986BAT -3@6E@16D:3@ Y37@A4 D3 B1M764 56 76BA91KDQ DA5A R86 L67 B3R86 L1LXA 6D 48 9A4AT -8 91D6 93@3 8DA 76M6B1KD 93D:7A 64A @AD9WA 6D 48 V8L6D:8_

&7XA 9867L34 JADA537A

Z AU34 @S4 93D LA71A4 26BXA9BA4

$62714A 562714A

$8B964 W37A4 D3 4AB1K @8H M16D 93@6791AB@6D:6

-A87A M849AMA 8DA 76D3LA91KD 56B 6R8123T

s8676V6:AQ M849AMA 7356A746 56 B3 ),2%# 56B @679A53T )343:734 :6D6@34 R86 :6D67 8DA YA9:87A 1@269AMB6T

57



ANEXO Elías Querejeta 14 - oct - 2014

)3 B3 L6 93@3 DA5A Y37_A53Q 416@276 ABJ3 DA:87ABT

?7196T $13 9BA464 56 91D6

&3/Y8D5A537 56B 91D69B8M 56 4AD46MA4ESDT

.34 564Ak34 JADA BA 93D9WA 56 2BA:A 6D 4AD -6MA4ESD

h AU34 56428I4 6BXA4 27323D6 A Y7SDN6D4:61DQ BA D3L1A WAMXAD BBA@A53 A BA 23B19XA 237 BA 2763982A91KDT ,19:37?7196T

"3@26D 6496DA4 ;<

?B 642X71:8 56 BA 93B@6DAQ 273MB6@A4 93D 6B 6D:6D51@16D:3 56B J81K3DT

.814 1DL6D:K 6B 93B37 )$,/

c[ AU34 56428I4 L86BL6D A :7AMAVA7

?B 487 P 46 1D:6778@21K 6B 735AV6 9A41 A BA @1:A5 56B J81KDT

iAH A8:3764 R86 93@2A7:6D 6B 2739643 56 93/976A91KD

z 3:734 D3 64:SD 93DY37@64 93D BA 1D:67L6D91KDT

&3D€19:34 93D ABJnD 51769:37

-8 A@1J3 AD9WKD 6Y61:A‚‚ .A YA46 56 BA4

qe 937:A7 c[@ BA B6:7A 649A7BA:AT

ge 93D L1:37 67196 6D 6B -87T

?L3B891KD 56B 91D6 56 s8676V6:A 6D B34 AU34 q[ 56 A7:6 A 8D 91D6 @S4 7

?B 5646D9AD:3= 93@16D_A 93@3 8D 937:3Q 2673 46JnD 6B 51769:37 64 8D 6D9A7J3 6D98M167:3

07A4 BA 9AX5A 56B Y7ADR814@3 :7A:A :6@A4 56 BA 76AB15A5 AMAD53DA 6B 91D6 @6:AYK7193=

$73JA4Q W3@346\8AB15A5

dqW37A4 26BX98BA R86 46 1MA :7AD4Y37@AD53 H :8L3 273MB6@A4 93D 6B 51769:37 56 Y3:3J7AkA

!6BX98BA4 93D 48 W1VA

&3@16D_A 93D 26BX98BA4 5398@6D:AB64

&1D6 26743DABQ D3 2A7A JADA7 51D673Q D3 93@6791ABQ 41D3 2A7A L1L17Q @S4 3 @6D34 M16D A234:AD53 237 8D E23

56 91D6 51Y676D:6T +48@17 7164J34Q A7F4E934 H 693DK@1934T &A:6J37XA 642691AB 56 273589:3764

58



ANEXO Errol Flynn 16 - dic - 2014

0, o#,'? P ?773B fBHDD

0353 B3 D6964A713=

?R812A@16D:3 :I9D193T

?\:6713764Q 1D:6713764Q 23427358991KD

'@SJ6D64 56 A79W1L3 ch[[jC@1D 56 273H6991KDT

!6743DAB D6964A713 2A7A J7AMA91KD 6D 1D:6713764Q 6\:6713764Q 56 27358991KDQ 6:9

?4M3_A7 8D 276482864:3

!6743DAB W8@AD3

?R812A@16D:3 :I9D193

lA4:34 27358991KD 23427358991KD 43D153 1@SJ6D64 56 A79W1L3T ;Y3:3J7AkAQ 1@AJ6D 6D @3L1@16D:3<T

f3:3J7AkA GVA= B39891KD H GB@A91KD 56 BA Y3:3 ;N6D M87D4<

-6986D91A4Q @S4 Y3:34

?D:76L14ŠA4

!BA:KQ 93D @3D1:37

l7AMA91KD 56 A8513

f3934Q B39AB1_A913D64Q @8463

?D:76L14:A 6D 6B @8463

!3427358991KD ;Y3:3 73:A< "6976A913D64 43M76 BA L15A 56 ?773B fBHDD

f1N@A7 9A7:A4

-6986D91A 56 1@2A4 6D BA 9A4A 56 6773B

?D:76L14:A4 56 7A513

+D1@A913D64 H Y3:3 @3D:AV64

"6273J7A@A534 6D 23427358991KD H 93DJ6BA534T

!671K51934

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