NURTURINGSTRENGTH &

STABILITY

JULIE'S FAMILY LEARNINGPROGRAM PRESENTS

CHANGING LIVESTHROUGH EDUCATION

AND REDIRECTION

Meet the Team

Overview of Julie's

Founded in 1974 and based in Dorchester, Mass., Julie’sFamily Learning Program is a non-profit organization that

educates low-income, at-risk mothers and helps thembecome healthy, self-sufficient members of their

community. Not only does Julie’s break the harmful cycleof drug and welfare dependence for these mothers, but thenonprofit also has an infant/toddler development and care

center. Julie’s focuses on female-headed families in thelocal South Boston community, especially those living in

the D Street Public Housing Project.

Scope of WorkKey audience: New and long-time donors

Services and Deliverables: Help design materials for Julie’s annual fundraising

event in December, Template for ad book (generic so it can be

reused), Thank-you notes for each place setting, Holiday Cards

Help with brandingCreate a new tagline

Create a new logoCreate a media list for pre and post event coverage

General Strategy

We restructured Julie's Family Learning Program to enhance the websiteand incorporate social media elements that will reach a wider audience.

Our creative approach reinforces Julie's progressive model for lifeimprovement and simplifies the information for its audience, making it

more appealing.

Creative Strategy

We changed the color scheme of the website/brand to convey a morewelcoming, happy personality. The old color scheme seemed

arbitrary, while the new scheme will create lasting impressions. Wechose the sunflower as the new logo because we wanted to convey asense of hope, optimism, and happiness.The butterfly didn't seem to

translate well, whereas the flower hints at a "plant seeds for thefuture" vibe.

Nurturing StrengthandStability

Blog PostsA regularly updated blog on your website will make it look active and will also help it in

terms of search engine optimization. Once a month is a good starting point, but if you havetime for more blog posts, that’s even better.

Posts should be between 250­500 words.

November 2016: Lead­up to Winter Gala ­ profile of Nick CollinsDecember 2016: Results of Winter Gala and holiday wishes

January 2017: New Year ­ what’s coming upFebruary 2017: Profile of a Julie’s Place alum

March 2017: Profile of a Julie’s Place board memberApril 2017: Easter at Julie’s Place

May 2017: Overview of one of the adult ed programsJune 2017: Profile of Julie’s Place kidJuly 2017: 4th of July at Julie’s Place

August 2017: Back to school at Julie’s PlaceSeptember 2017: Overview of one of the children’s programs

October 2017: Halloween at Julie’s Place

Social Media Graphics

Connect With US

Grace Li: gracesli@bu.edu (781) 366 - 3628Julia Dakhlia: jdakhlia@bu.edu (857) 265 - 8851Tanya Merisier: tanyam@bu.edu (347) 681-1495

Varsha Srivastava: varsh4@bu.edu (408) 722-1477Joy Yu: yoejoy@bu.edu (617)710-8761

Gavin Damore: gdamore@bu.edu (774)-240-1013Laura Jeshiva: ljeshiva@bu.edu (516) 459-7592

Ima Sarkar :isarkar@bu.edu (857-320-9378)Bansari Kamdar: bansari@bu.edu 857-316 6560

Minkuan (Chelsea) Chen: minkuanc@bu.edu 857210 8090