Julie's Fam Presentation
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NURTURING STRENGTH & STABILITY JULIE'S FAMILY LEARNING PROGRAM PRESENTS CHANGING LIVES THROUGH EDUCATION AND REDIRECTION
Transcript of Julie's Fam Presentation
NURTURINGSTRENGTH &
STABILITY
JULIE'S FAMILY LEARNINGPROGRAM PRESENTS
CHANGING LIVESTHROUGH EDUCATION
AND REDIRECTION
Meet the Team
Overview of Julie's
Founded in 1974 and based in Dorchester, Mass., Julie’sFamily Learning Program is a non-profit organization that
educates low-income, at-risk mothers and helps thembecome healthy, self-sufficient members of their
community. Not only does Julie’s break the harmful cycleof drug and welfare dependence for these mothers, but thenonprofit also has an infant/toddler development and care
center. Julie’s focuses on female-headed families in thelocal South Boston community, especially those living in
the D Street Public Housing Project.
Scope of WorkKey audience: New and long-time donors
Services and Deliverables: Help design materials for Julie’s annual fundraising
event in December, Template for ad book (generic so it can be
reused), Thank-you notes for each place setting, Holiday Cards
Help with brandingCreate a new tagline
Create a new logoCreate a media list for pre and post event coverage
General Strategy
We restructured Julie's Family Learning Program to enhance the websiteand incorporate social media elements that will reach a wider audience.
Our creative approach reinforces Julie's progressive model for lifeimprovement and simplifies the information for its audience, making it
more appealing.
Creative Strategy
We changed the color scheme of the website/brand to convey a morewelcoming, happy personality. The old color scheme seemed
arbitrary, while the new scheme will create lasting impressions. Wechose the sunflower as the new logo because we wanted to convey asense of hope, optimism, and happiness.The butterfly didn't seem to
translate well, whereas the flower hints at a "plant seeds for thefuture" vibe.
Nurturing StrengthandStability
Blog PostsA regularly updated blog on your website will make it look active and will also help it in
terms of search engine optimization. Once a month is a good starting point, but if you havetime for more blog posts, that’s even better.
Posts should be between 250500 words.
November 2016: Leadup to Winter Gala profile of Nick CollinsDecember 2016: Results of Winter Gala and holiday wishes
January 2017: New Year what’s coming upFebruary 2017: Profile of a Julie’s Place alum
March 2017: Profile of a Julie’s Place board memberApril 2017: Easter at Julie’s Place
May 2017: Overview of one of the adult ed programsJune 2017: Profile of Julie’s Place kidJuly 2017: 4th of July at Julie’s Place
August 2017: Back to school at Julie’s PlaceSeptember 2017: Overview of one of the children’s programs
October 2017: Halloween at Julie’s Place
Social Media Graphics
Connect With US
Grace Li: [email protected] (781) 366 - 3628Julia Dakhlia: [email protected] (857) 265 - 8851Tanya Merisier: [email protected] (347) 681-1495
Varsha Srivastava: [email protected] (408) 722-1477Joy Yu: [email protected] (617)710-8761
Gavin Damore: [email protected] (774)-240-1013Laura Jeshiva: [email protected] (516) 459-7592
Ima Sarkar :[email protected] (857-320-9378)Bansari Kamdar: [email protected] 857-316 6560
Minkuan (Chelsea) Chen: [email protected] 857210 8090
