date, year

Idees sobre innovació, canvi i lideratge

Vic, May 8th 2009

2

BUZZWORDS !!

CRISI CANVI!

LIDERATGE

INNOVATION IS NOT

A SAFE PLACE

4

Innovation? What innovation?

Innovation: application of an idea that fulfills an unarticulated unmet consumer need

Practical, focus on real problems and

real solutions

Business opportunities

Unconventional, fresh look to detect and anticipate

changes

Look outside and put aside (temporarily)

internal wisdom

Innovation

5

A quick checklist

  Invent  Creativity  Create new products  Be the first to do

something  Certainty  Proofs

 Discover  A fresh look  Find new consumer needs  Be the first to reach the

consumer  Risk  Clues

IT’S NOT IT IS

Innovation

Business Case 1

7

Spanish

Queen Elisabeth I of Castile

Business Case 1

The Company You The Innovator

Crown™

The Columbus Innovation Co.

Bringing “oles” to the world since 1469

The Spanish Crown (Year 1492)

Innovation

8

The Columbus Innovation Co. says…

Some legends tell about Viking ships sailing to the West and reaching a new mainland

15 centuries ago, Greek

philosophers stated that the

Earth is sferic, based

on physical observations

To minimize risk, we won’t be sending a whole army, just 3 caravels

Innovation

Clues

9

Hard data say…

99,5%

0,5%(*)

Flat

Round

Do you think the Earth is…? (% of population)

1%

5%

23%

72%

0% 20% 40% 60% 80%

India'sEastCoast

Hell

DeadlyCliff

DeadlyWaterfall

If you sailed to the West, you’d find… (% of population)

Number of known expeditions heading West and coming back

0

(*) Inquisition has already been warned

(*) Inquisition has been warned… again

Innovation

Proofs

What would you have done?

Now…

Honestly… Proofs Clues

Put your money behind another

expedition through the

good-old, well known route?

Or would you have taken the

risk…?

Or would you have taken the

risk…?

… to get a chance to discover a whole New World?

Business Case 2

15

Steve Jobs

Business Case 2

The Company You The Innovator

Steve Jobs Apple Computer Inc. Year 1998

Innovation

16

The Steve Jobs Innovation Co. says…

People are starting to get sick of so much “cold” technology designed by engineers for engineers

Hedonism is starting to

replace the old culture based on sacrifice, mostly in

urban areas

There is an emerging urban class of young people who, while keeping a “revolutionary” spirit , are quite weatlhy

Innovation

Clues

17

Hard data say…

68%

24% 6%

Productivity (work) Games

Productivity (home)

Main use of Personal Computers (% of population)

3%

8%

13%

20%

56%

0% 20% 40% 60%

Integrated modem

Powerful graphic card

Good monitor

Big Hard Disk

Fast processor

Most desired feature for your PC (% of population)

Number of Wintel computers in a colour other than grey

0

Innovation

Proofs

What would you have done?

Again…

Really… Proofs Clues

Maybe something like this?

Or would you have taken the risk…

… to (maybe) open a whole new Market Segment

based on “coolness”?

5 LESSONS COLUMBUS TAUGHT US (AND STEVE JOBS LEARNED)

ABOUT INNOVATION

1. No Risk, no Innovation

1993

1 – SIN RIESGO, NO HAY INNOVACIÓN 2. Today’s map doesn’t lead to Innovation

3. Innovation doesn’t require invention

4. Looking for India, you can find America

5. The winner is not the first to arrive, but the first to fully understand and exploit

the possibilities of the discovery

1998 2001

27

4 steps to Innovation

28

4 steps to Innovation

Opportunity

Opportunity

Opportunity Opportunity

Innovation

Look

29

4 steps to Innovation

Solution Solution

Solution Solution

Solution

Solution

Solution Solution

Solution

Solution

Solution

Solution Solution

Solution Solution

Solution Solution

Solution

Innovation

Look Create

30

4 steps to Innovation

Solution Solution

Solution Solution

Solution

Solution

Solution Solution

Solution

Solution

Solution

Solution Solution

Solution Solution

Solution Solution

Solution

Innovation

Look

Decide Create

31

Solution

Solution

Solution Solution

Solution

Solution

Solution

4 steps to Innovation

Look

Decide Build

Create Implementation

Implementation

Implementation

Implementation

Implementation

Implementation

Implementation

Innovation

32

4 steps to Innovation

Look

Decide Build

Create Implementation

Implementation

Implementation

Implementation

Implementation

Implementation

Implementation

Innovation

33

Innovació: Edició Personalitzada

http://www.lapilotanoentraperatzar.cat/ca

34

Edició Personalitzada

http://www.lapilotanoentraperatzar.cat/ca

35

Edició 2.0

36

INNOVATION IS NOT

A SAFE PLACE

37

BUT IT CAN TAKE YOU TO A NEW WORLD