7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 1/17
Case Study: The Cockburn Association
(Edinburgh Civic Trust)
Heritage themes within a Heritage
Institution’s/Organisation’s Website
WESTRA Alexander Scotland and Heritage
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 2/17
Presentation Overview
Website design principles and importance to theconsumer
Cockburn Association (Edinburgh Civic Trust)
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 3/17
Websites are for everyone and
everything…
Nearly any organization, from a big, established
institutions to loosely tied together groups of people
A standard
Quick & Easy Information
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 4/17
…but some are always better than
others (or how we judge a website)
Clear Overall
Purpose
Target Audience
VisualLayout‘Mood’
Usability
User centreddesign
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 5/17
But why a website?
Major point of contact between ‘’Consumer’’ and
‘’product’’ . Easily updated
Contains everything
Portal to further material via membership
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 6/17
Cockburn Association
(Edinburgh Civic Trust)
Who are they?
What do they do?
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 7/17
Cockburn Association
(Edinburgh Civic Trust)
Founded by in 1875 after Lord Henry Cockburn
(1779 – 1854) founder of guidelines for conservation
recognised that much of the antiquated property
in the city needed to be cared for
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 8/17
Cockburn Association
(Edinburgh Civic Trust)
It is not our lectures, nor our law, nor our
intellectual reputation, that give us our particular
fame. It is our curious, and matchless position,
our strange irregularity of surface, its picturesque
results, our internal features and scenery, our
distant prospects, our varies and ever-beautiful
neighbourhood, and the endless aspects of the
city, as looked down upon from adjoining heights,or as it presents itself to the plains below.
Extinguish these, and the rest would leave it a
very inferior place. Very respectable, but not what
is was.
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 9/17
Cockburn Association
(Edinburgh Civic Trust)
Objective today’s are
1. the maintenance and improvement of the
amenity of the City of Edinburgh and itsneighbourhood; and
2. the protection and preservation of the City’s
landscape and historic and architectural
heritage.
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 10/17
Extract from Interview with Euan Leith
- minutes: 14:30 -15:30
Cockburn Association
(Edinburgh Civic Trust)
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 11/17
Cockburn Association
(Edinburgh Civic Trust)
http://www.cockburnassociation.org.uk/default.as
p?page=1
https://www.facebook.com/pages/Cockburn-
Association/127366580612666
Notions of past, present and future
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 12/17
Cockburn Association
F.A.Q.
Is the Cockburn Association Anti-development?
No […] Edinburgh is a living city and we
encourage the creation of tomorrow's heritage
just not at the expense of the wonderful historic
environment that underpins our economy and
makes Edinburgh one of the most beautiful cities
in the world.
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 13/17
Cockburn Association
More about the organization’s image rather than
the images
a) Open days
b) Community involvement
Down to Earth Charity with success
Intellectual
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 14/17
Cockburn Association
Use of Facebook?
1. Network platform
2. Not a serious place
3. Advertising, appealing to more people throughsharing and liking
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 15/17
Cockburn Association
Intellectual Organization?
Idea of Heritage being Middle Class (McCrone) But Culture is not necessarily linked to ‘’class’’
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 16/17
Cockburn Association
Appeals to an Educated Audience
An audience that expects professionalism andseriousness
Not to be patronizing and that Heritage is an
individual and a communal affair
7/28/2019 Scotland Heritage Presentation
http://slidepdf.com/reader/full/scotland-heritage-presentation 17/17
Cockburn Association
Value of the Internet for consumer/Provider relationship and communication. Transmitting
one’s image
Cockburn Association Website is absent of any
Scottish Idolizing silliness; however Facebook is
acceptable for promoting and dissemination
Pleasing to the intellectuals, to the point and
elaborate. Unpatronizing
Prestige