Scotland Heritage Presentation

7/28/2019 Scotland Heritage Presentation

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Case Study: The Cockburn Association

(Edinburgh Civic Trust)

Heritage themes within a Heritage

Institution’s/Organisation’s Website

WESTRA Alexander Scotland and Heritage



Presentation Overview

Website design principles and importance to theconsumer

Cockburn Association (Edinburgh Civic Trust)



Websites are for everyone and

everything…

Nearly any organization, from a big, established

institutions to loosely tied together groups of people

A standard

Quick & Easy Information



…but some are always better than

others (or how we judge a website)

Clear Overall

Purpose

Target Audience

VisualLayout‘Mood’

Usability

User centreddesign



But why a website?

Major point of contact between ‘’Consumer’’ and

‘’product’’ . Easily updated

Contains everything

Portal to further material via membership



Cockburn Association


Who are they?

What do they do?





Founded by in 1875 after Lord Henry Cockburn

(1779 – 1854) founder of guidelines for conservation

recognised that much of the antiquated property

in the city needed to be cared for





It is not our lectures, nor our law, nor our

intellectual reputation, that give us our particular

fame. It is our curious, and matchless position,

our strange irregularity of surface, its picturesque

results, our internal features and scenery, our

distant prospects, our varies and ever-beautiful

neighbourhood, and the endless aspects of the

city, as looked down upon from adjoining heights,or as it presents itself to the plains below.

Extinguish these, and the rest would leave it a

very inferior place. Very respectable, but not what

is was.





Objective today’s are

1. the maintenance and improvement of the

amenity of the City of Edinburgh and itsneighbourhood; and

2. the protection and preservation of the City’s

landscape and historic and architectural

heritage.



Extract from Interview with Euan Leith

- minutes: 14:30 -15:30







http://www.cockburnassociation.org.uk/default.as

p?page=1

https://www.facebook.com/pages/Cockburn-

Association/127366580612666

Notions of past, present and future

http://www.cockburnassociation.org.uk/default.asp?page=1


https://www.facebook.com/pages/Cockburn-Association/127366580612666















F.A.Q.

Is the Cockburn Association Anti-development?

No […] Edinburgh is a living city and we

encourage the creation of tomorrow's heritage

just not at the expense of the wonderful historic

environment that underpins our economy and

makes Edinburgh one of the most beautiful cities

in the world.




More about the organization’s image rather than

the images

a) Open days

b) Community involvement

Down to Earth Charity with success

Intellectual




Use of Facebook?

1. Network platform

2. Not a serious place

3. Advertising, appealing to more people throughsharing and liking




Intellectual Organization?

Idea of Heritage being Middle Class (McCrone) But Culture is not necessarily linked to ‘’class’’




Appeals to an Educated Audience

An audience that expects professionalism andseriousness

Not to be patronizing and that Heritage is an

individual and a communal affair




Value of the Internet for consumer/Provider relationship and communication. Transmitting

one’s image

Cockburn Association Website is absent of any

Scottish Idolizing silliness; however Facebook is

acceptable for promoting and dissemination

Pleasing to the intellectuals, to the point and

elaborate. Unpatronizing

Prestige

Scotland Heritage Presentation

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Transcript of Scotland Heritage Presentation