Vani-T Brand Presentation 2015

18
Your Brand Partner For Success AUSTRALIA UNITED KINGDOM USA SCOTLAND BELGIUM IRELAND NETHERLANDS GERMANY SWEDEN NEW ZEALAND WALES

Transcript of Vani-T Brand Presentation 2015

Page 1: Vani-T Brand Presentation 2015

Your Brand PartnerFor Success

A U S T R A L I A U N I T E D K I N G D O M U S A S C O T L A N D B E L G I U M

I R E L A N D N E T H E R L A N D S G E R M A N Y S W E D E N N E W Z E A L A N D W A L E S

Page 2: Vani-T Brand Presentation 2015

About UsAbout Us

Created in 2004 by Tania Walsh

Eco Sensitive beauty products, and Market Leading Professional Tanning Brand

‘Masstige’ Positioning - Prestige for the mass market

Eco-Glamour Positioning - Superior formulations and business solutions which cleverly fuse performance, luxury and ethics

Pioneers of aspirational, yet attainable luxury

Made in Australia, and Cruelty Free formulas

FREE from parabens, mineral oils, paraffin, sulphates, phthalates, DEA, TEA, and other harmful ingredients

Rich in Natural and Certified Organic ingredients, vitamins, botanical actives and luscious natural oils in their purest forms

Stunning shelf presence to epitomises our Eco-Glamour ethos

A-list cult celebrity following

Page 3: Vani-T Brand Presentation 2015

“Fake tan is so much better than it used to be - it isn’t orange and it doesn’t stink.

I have two favourites... and an Australian brand called Vani-T.”

Kylie MinogueSinger-Songwriter & Actress

Celebrity UsersCelebrity Users

“I am fastidious about body moisturiser. I love Vani-T’s Bronzing Custard, a gradual tanning moisturiser that’s never the wrong colour.”

“Mineral makeup fan? Yes, I use mineral powders as they never clog my skin. Vani-T do great foundations, eye shadows and blush. My favourite is their Mineral Powder Blush in Tibetan Ochre. Vani-T’s Mineral Powder Foundation can be mixed with their Face Base to make a sheer cream foundation.”

Dannii MinogueSinger-Songwriter & Television Personality

“I am hooked on the new Body Shampoo, the smell is heavenly, and the golden texture, all wrapped in the new signature hot pink packaging make it a super luxurious treat to use every day.”

Speaking of packaging, the new mineral lipsticks are a total brag item. Modern, sexy and fun, and a total pride to pull out of the makeup bag. Something I’d love to give a girlfriend as a present. French Kiss is the perfect Summer colour!”

Erika HeynatzModel & Television Personality

Page 4: Vani-T Brand Presentation 2015

Celebrity TestimonialsCelebrity Testimonials

“I am a self confessed tanorexic and love the results of Vani-T’s tan. The results look natural and the formulation is quick drying.”Rachael Mannell, CLEO

“My Vani-T spray tan turned out a great colour on my super pale skin. It was fast, even, and people commented on how good I looked.”Bree Lawson, COSMOPOLITAN

“I’m amazed at how quickly Velocity developed and how natural looking it is. Truly I’m amazed and I love it.”Sigourney Cantelo, VOGUE

“Vani-T is hands down one of the finest tanning products on the market! From its natural ash based colour, to its clean fresh scent, to the fact that it fades so flawlessly; I turn to no other tanning solution for my A-List clientele.”

Robbie LaRiviereCelebrity Spray Tanner

“Vani-T’s range is superb covering all bases from head to toe! I’m always getting asked what products I use on their (celebrity clients) skin, because they always look amazing and glowing. Vani-T’s Mineral Cosmetics are one of the best finds I have come across! It should be part of every makeup artist’s kit!”

Fotini HatzisCelebrity Stylist

Page 5: Vani-T Brand Presentation 2015

MediaMedia

chosen to giftCELEBRITIES AT THE

2012 ACADEMY AWARDS

Anna McCord90210

Wendy CoveyBridesmaids

Teri PoloMeet The Fockers

Niecy NashReno 911

Marcia HardenMona Lisa Smile

Allie GoninoThe Lying Game

chosen to giftCELEBRITIES AT THE

2015 LOGIE AWARDS

Anna McCord90210

Lisa WilkinsonMorning Show Host

Teri PoloMeet The Fockers

Erika HeynatzTV Personality

Marcia HardenMona Lisa Smile

Davina SmithNews Presenter

Page 6: Vani-T Brand Presentation 2015

MediaMedia

We can expect to see some beautifully bronzed bodies on screen, as Vani-T is named the Official Tan for Channel 9 Talent. As leaders in Sunless Tanning, Vani-T is extremely excited to partner with leaders in Australian Television.

VOTED BES

T - V

OTED BEST - VOTED BEST -

SELF TANMOUSSE

VOTED BES

T - V

OTED BEST - VOTED BEST -

CREMEBLUSHIMAGE

BEAUTY AWARDS

LIP STICK

healthnature &

VOTED BES

T - V

OTED BEST - VOTED BEST -

Page 7: Vani-T Brand Presentation 2015

PressPress

VOGUE TV WEEK NEW WEEKLY

Page 8: Vani-T Brand Presentation 2015

PressPress

GRAZIA WOMANS DAY CLEO

Page 9: Vani-T Brand Presentation 2015

PressPress

BRO

NZE

DECLÉOR Aroma Confort Gradual Glow Hydrating Body Milk. 1800 808 993PHYT’S Voile Doré Golden Veil Self-tanning Spray. 1300 656 627SISLEY Tinted Body Sun Glow Gel. 1300 780 800VANI-T Velocity Rapid One Hour Self-tan Mist. 1300 780 340PAYOT Bénéfice Soleil Anti-Ageing Self-tanning Milk. 1300 367 969PURE TAN Pure Bronze Instant Tanning Foam. (03) 9848 3039GUINOT Auto Bronzant Corps D’été Self-tanning for Body. 1300 300 954JANE IREDALE Golden Bronzer in Moonglow. 1300 850 008

INBEAUTY

136 INSTYLE

FAMOUS WOMANS WEEKLY INSTYLE

Page 10: Vani-T Brand Presentation 2015

TanningTanning

Vani-T’s Professional Tanning Solutions are formulated with professional, results driven ingredients, chosen for their performance and skin care advantages. Eco-Cert Approved DHA ensures a quality tanning experience and an olive based tone, while Australian Kakadu Plum, Quandong, Argan Oil and Pure Botanicals offer anti-aging and skin renewal benefits.

Our totally unique and customisable solutions are specially created with a myriad of secret ingredients to ensure:

No orange tones

Long lasting results (7-10 days)

Guaranteed perfect fade

Authentic cocoa brown colour

No faux tan smell

Intense hydration

Vani-T’s Professional Tanning Range includes; Liquid Sun Honey-Dipped (Medium 8% and Dark 12%); Velocity Rapid (Original 12% and Ultra Dark 15%); and Fusion (Mediterranean 10%)

Page 11: Vani-T Brand Presentation 2015

BodywearBodywear

Vani-T is famous for it’s line of salon-only, innovative, natural and organic spray tanning formulations. Consumers can now achieve the same results at home with the same professional features. Guaranteed long lasting, even fade; no orange tones; intense hydration; and authentic cocoa brown colour.

Vani-T Bodywear has a high content of active ingredients for maximum potency and effects including Eco-Cert Approved DHA, Vitamin C from Australian Kakadu Plum, as well as hydration from Argan Oil.

A subtle playful aroma of coconut pie, combined with the stunning, eye-catching metallic pink packaging, epitomises the Eco-Glamour ethos and creates a range which is affordable, aspirational luxury.

The all-inclusive range caters for every self tanning need: Pre-tan skin preparation Six self tanning application options Post tan hydration and tan extension

Page 12: Vani-T Brand Presentation 2015

MineralsMinerals

It’s the purity of Vani-T’s Mineral Cosmetics that make it so different from others. No fillers, talc, bismuth oxychloride, parabens, artificial fragrance, FD&C colours, or other harsh chemicals. Just pure, opulent, unadalterated colour.

Vani-T Mineral Cosmetics are made from minerals in their purest form, giving you a flawless airbrushed finished, unlike anything you’ve experienced in convential makeup. Vani-T’s superior formulations uses light reflecting minerals to give the most luxurious complexion imaginable.

The benefits are truly amazing for all skin types and age groups: Concealer, foundation, powder and chemical free natural sun protection all in one!

Light reflective quality diminishes the appearance of fine lines, wrinkles and pigmentation

Weightless with long lasting coverage

Anti-aging, hypo-allergenic and anti-inflammatory

Page 13: Vani-T Brand Presentation 2015

Business SupportBusiness Support

Online Stockist ListingWe drive customers to your salon

Publicity & MediaMulti-channel consumer awareness and exposure

New Product/Colour ReleasesIn line with beauty and fashion forecasts

Promotional Offers/SpecialsIncrease sales, consumer interest and loyalty

Regular CommunicationAll the latest - updates, tips/tricks, news/events

Training & EducationWe understand education/product knowledge is key

Commitment to excellence in serviceExperienced & friendly, client focussed account managers

External WarehousingOrder accuracy, and prompt delivery

Online Trade Portal24/7 ordering, access to business tools

National Wholesale NetworkOption and convenience buying through our Distributors

Client Incentive SchemeWe support your business, and reward your growth

Social MediaBrand awareness, creating desire and demand

Page 14: Vani-T Brand Presentation 2015

Trade TestimonialsTrade Testimonials

“Vani-T products are world class and are among our best selling products with both customers and staff alike. The results speak for themselves!”Mara Tepavcevic, National Salon Supplies

“When I placed the range in my business back in 2009, I was blown away as to how well we did with it in the first month, it is exactly what my clients were looking for - our clients are so loyal to the range and absolutely love it. Vani-T has had a huge impact on my business, and my staff are as passionate about the brand as I am.”Ruby, Dolce Vita Beaute

“Diamond Medi Spa were one of the first customers of Vani-T and have been dealing with the company for approximately 10 years, and let me tell you why we love them. Nothing compares to them. The colours are great, no toxic smell and no stickiness. We have had lots of other companies try to convert us to their brands, and yes we have tried them, but nothing came close to Vani-T.”

Gavin MeadDiamond Medi Spa

“I have tried almost every tanning product on the market and Liquid Sun is far superior to all others on the market. My celebrity client following love Liquid Sun because it does not have any orange tinge on camera.”

Katrina BrownThe Bronzing Boutique

Page 15: Vani-T Brand Presentation 2015

Marketing MaterialMarketing Material

Branding Poster400mm x 700mm

Diamante Iron On Logo

Tanning Loyalty Card90mm x 55mm Fold Out

Tanning Cocktail Menu105mm x 297mm

Retail BagsLarge (290mm H x 200mm W)Small (150mm H x 200mm W)

Tan/Body and Minerals BrochuresFolds to DL Size

Page 16: Vani-T Brand Presentation 2015

CollectionsCollections

Hypnose Minerals Bodywear

Powder Blush Tibetan OchreLip Glaze French Kiss

Colour Crystal Bronze Fine FREERose Gold Headdress FREE

Box (Keepsake) FREE

Bronze Boheme BronzerLip Glaze Goddess

Contour Multi Cosmetic Brush FREEWhite Diamond Coffret FREE

Body ShampooBronzing Silk

Tan Eraser FREEBlack Diamond Coffret FREE

Foundation Multi BrushContour Multi Brush

Eyeshadow Multi BrushEye Definition Multi Brush

Kabuki BrushCosmetic Brush Bag FREE

Brushes

Page 17: Vani-T Brand Presentation 2015

Why Choose Vani-TWhy Choose Vani-T

Award Winning Products

Cult Celebrity Following

Stunning Shelf-Presence & Imagery

Publicity & Media Exposure

Products Rich in Natural & Organic Ingredients

No Harmful Ingredients

Brand Value & Positioning

Established Market Leader

Extensive Product Portfolio

Page 18: Vani-T Brand Presentation 2015

CORPORATE OFFICE

AUSTRALIAAustralia Freecall 1300 780 340

+61 8381 0000 | [email protected]

/VaniTOfficial

/VaniT_Official

@vanit_official