BRAND OVERVIEW

Resident Evil is one of the most iconic and successful franchises in video games. The first

game was released in 1996 to critical acclaim and popularized the ‘survival horror’ genre.

With blockbuster live action movies, CG anime, manga, novels and numerous merchandising

lines such as action figures and apparel, the Resident Evil franchise is now firmly established

as a mainstay of contemporary culture.

The overarching plot of the series focuses on protagonists that battle against the fictional

Umbrella Corporation as well as mysterious viruses that cause outbreaks of zombies and

other mutated enemy creatures.

2016 marks the 20th anniversary of Resident Evil.

BRAND VALUES

CULT 20 years of history, from

retro appeal to modern

entertainment

juggernaut

GLOBAL Through it’s story,

characters and brand

reach, a phenomenon

with worldwide

recognition

HORROR The IP that started the

survival horror genre

and still leads it to this

day

BRAND APPEAL

18–40 MALES

66M UNITS SOLD

10 YEAR BRAND

HISTORY

85 TITLES SINCE

1996

BRAND APPEAL

31.7M VIEWS

6M LIKES

700K COMBINED

FOLLOWERS

KEY IMAGERY

LICENSING PRECENDENCE