Ranel Castro Brand Presentation
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Transcript of Ranel Castro Brand Presentation
Ranel is one of those people who manages tocombine a tremendous work ethic with anuncompromising moral compass that hasearned the respect of everyone he has ever
worked with.
Fred PoppCEO of teamup
Former CEO of SME
| p. 2R
Welcome to the Ranel Castro Brand Book
| p. 3R
While a resume covers the "what, when and how," a Brand Bookoffers the "why" - the meaning, beliefs, and approach informing the
decisions that build a career.
To be recognized as aworld-class brandmarketer, admirableleader, value generator,and trusted colleague...
Vision is the brand's guidinginsight into the world.
| p. 4R
V
By creating a legacy ofachievement on the basisof character, hard work,
performance, andleadership.
Mission is how to act onthis insight.M
Honesty
Values the code by which to live by; a benchmark tomeasure behavior and performance.
| p. 5R
V
Integrity, character, andhigh moral ground are the
drivers of behavior anddecision making.
TeamworkUnderstanding your
contribution to the overallimprovement of the
organization and how to fillneeds as they arise.
ReliabilityDelivering on expectationswith consistency in effort,
communication, andperformance.
CuriosityEngage in a lifetime of growthby taking on new challenges,embracing diverse forms of
thinking, and searching for keyinsights.
Pursuit of ExcellenceTaking ownership in one's
work, actions, and life,delivering an experience of
the highest quality.
DDimensions are thebrand's physical andemotional building
blocks.
| p. 6R
EducationNYU Bachelor's
Magna Cum LaudeU. of Florida MBA
Founder's Day ScholarSponsors Scholarship
Business SocietyDean's List
SkillsProcess/OrganizationProject ManagementCopywriting/Editing
Spanish FluencyCommunication
PresentationSelf-Starter
Planning
AttitudeTeamwork OrientedStrategic ThinkingResults FocusedProblem SolverGoal OrientedDeterminedOptimisticDriven
ExpertiseAdvertisingMarketing StrategyBrand ManagementMarketing ManagementMedia PlanningDigital MarketingDesign ManagementAgency ManagementCampaign/Product Launches
P Promise is the brand experience that willbe consistently delivered to the market.
Out-prepare, Outwork, Outperform
Ranel prides himself on working harder and betterthan the competition. He recognizes that hard workis the fuel that ignites one's talent to reach greaterheights. Ranel vows to continue the same level ofintense effort, to be a reliable teammate and to addvalue to those who value him.
Whatever It Takes...Is the essence of the Ranel Castro Brand. It is theapproach he brings to every initiative...no excuses,
get the job done, Whatever It Takes.
Essence is the brand's fundamental quality,the one constant across touch points.E
