Brand Advocacy Presentation v1.1 (Feb 2015)
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BRAND ADVOCACY Using the power of social media to generate brand awareness and higher booking levels from a hotels own web site. “It’s not who you know… it’s who your guests know”
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Transcript of Brand Advocacy Presentation v1.1 (Feb 2015)
BRAND ADVOCACY Using the power of social media to generate brand awareness
and higher booking levels from a hotels own web site.
“It’s not who you know… it’s who your guests know”
BRAND ADVOCACY
• Proven cost effective solution
• Easy implementation to any booking engine
• Generate unique hits to hotels own website
• Generates high levels of bookings from hotels own website
• Allows hotel to build relationship with the guest
• Measurable solution
• Strategy for room bookings, weddings and conferencing
Seamless Integration into any Booking Engine
Website Integrated Review Feed
Guest Stay Snapshot Continued
Business Class Hotels
Chimo Ottawa Hotel
256 rooms
Complimentary room upgrade
42% guest engagement YTD, 144 room nights booked
Beverly Hills Plaza Hotel & Spa
116 rooms
Free Wi-Fi during stay
23% guest engagement YTD, 64 room nights booked
Ivy Boutique Hotel
63 rooms
Two complimentary drinks at hotel bar
23% guest engagement YTD, 49 room nights booked
Leisure Hotels
Hawk’s Cay Resort
400 rooms
15% off dining at hotel’s restaurant
19% guest engagement YTD, 160 room nights booked
Calistoga Spa Hot Springs
57 rooms
10% off spa service and products
21% guest engagement YTD, 234 room nights booked
Buena Vista Suites
1,014 rooms
Two free poolside or restaurant drinks
22% guest engagement YTD, 271 room nights booked
Top Incentives Offered by Hotels
Metric Measure Engagement Rate 17%
Click-through Ratio 9.04 Sign-up Rate 5.7%
Avg. Connections per Advocate 226
Booking Rate 2.1%
Engagement Rate: 17% This is the percentage of people coming through the hotel’s booking engine that share their trip
on at least one of their social networks.
Click-through Ratio: 9.04
This is the ratio of people who click through the advocate’s post. For every person that shares, 9 other people will click
through to visit the hotel’s website.
Sign-up Rate: 5.7%
This is the percentage of unique visitors that will sign up for the friends and family offer after clicking through the
advocate’s social media post. This, in addition to the click-through ratio, are indicative of the strength of the hotel’s
friends and family incentive. These two numbers will be lower the less compelling the incentive is and we suggest
revising quickly to improve performance.
Average Connections per Advocate: 226
This number represents the average number of connections across all social channels for an advocate. This number will
only reflect connections on the networks to which the advocate posted the original sharing message.
Booking Rate: 2.1%
This number represents the percentage of unique visitors that actually transact with the hotel.
Social Interaction Statistics
BRAND ADVOCACY - RECAP
Proven cost effective solution
Easy implementation to any booking engine
Generate unique hits to hotels own website
Generates high levels of bookings from hotels own website
Allows hotel to build relationship with the guest
Measurable solution
Strategy for room bookings, weddings and conferencing
Review and sign contract
proposal.
We’ll send a welcome email and
support introduction.
Select your incentives and
integrate with your booking
engine.
Hotel live – Bookings coming in
Getting Started
