Ulmart Road-Show Presentation

24th–27th of February, 2014New York

Sergey FedorinovCEO Ulmart

©2014 Ulmart, February 24-27, New York

Ulmarttoday

©2014 Ulmart, February 24-27, New York©2014 Ulmart, February 24-27, New York

St.Petersburg

Moscow

Urban Fulfillment Centers

302000 m2

250

Pick Up Points

165

Today Ulmart is locatedin 165 cities

StaffTrucks Square, m2

Annual revenue2013

SKU

6500170

$ 1,2 bln55 000

100 000

46

Post delivery in 46 regions


Ulmart today

How Ulmartworks


Pick Up Points

Fulfillment Center

10 000 m2


2000 m2 4000 m2

St.Petersburg

1

7

60


How Ulmart works

This Ulmart know-how permits for a more effective

system of stock management. The more popular product

is located closer to the customer and the less popular

goods are located in Urban Fulfillment Centers

or in Fulfillment Centers guaranteeing

a consistently high quality delivery system.

Pick Up Points Delivery

Fulfillment Center


St.Petersburg


How Ulmart works

Pick Up Points

Fulfillment Center

10 000 m2


2000 m2

1

10

11

Moscow


How Ulmart works


132000 m2

179

Pick Up Points

163


Without St. Petersburg and Moscow


How Ulmart works

Krasnodar

KazanSaratov

Samara

Tver

Vladimir

Voronezh

Moscow

NizhniyNovgorod

Rostov-on-Don

ST. Petersburgand the Leningrad Region

Petrozavodsk

Tambov


302000 m2

250

Pick Up Points

165



Ulmart today

St.Petersburg

Moscow

Buy

Regularshop

Shop

FLS

Buy

Shop

The Federal Logistic ServiceFulfillment Center

Shop

FLS

2-3-4-5 days... 2 weeks... ?

The Federal Logistic Service is an independent company. During the peak season, such private companies are

unable to service the high volume of orders from internet retailers.

Because of this Ulmart developed its own delivery infrastructure

which guarantees fast, reliable service

Urban Fulfillment CentersFulfillment Center

Pick Up PointsNext day

Right now


The First in e-retail

Stock Management is a key

to marking our new format

hight effective


CTC

PRODUCT CATEGORIES 2013


CTC ElectricAppliances

Household goodsBaby stuff

Auto DIY

50 000 SKU

Most popular goods

Slightly less popular

Rarely bought

Soon-to-be-retired

A

B

C

D

A

B

C

D

A

B

C

D

A

B

C

D


Product categories 2013

Vertical asymmetry Distribution of popular goods

(category А, В) – close to customers in small formats, less popular (category С, D) –

in Fulfullment Centers.


Web site www.ulmart.ru Logistic Infrastructure The logistics infrastructure allows for proper stock management and delivery of purchases.Ulmart has

the large and modern own logistic infrastructure

www.ulmart.ru

+

It is these competitive advantages that have permitted Ulmart to grow faster than its competitors

The mix of all of advantages, such as:

Pick Up Points

Delivery

Fulfillment Center Urban Fulfillment Centers

Categories and filters help customers to find exactly what they are looking

for very quickly and easy



Ulmart Sales Growth,thd. dollar

2008

45 6272009

102 841 2010

230 336 2011

467 245 467 245 2012

776 309 2013

1 265 484

2015 (forecast)

3 170 8002014 (forecast)

1 884 600

Ulmart sales structure, 2013

50%Computers technics

($605 m)

26%Household appliance

($303 m)

19%Digital technics

($250 m)

3%Baby stuff

($37 m)

1%DIY

($18 m)

1%Automotive parts

($12 m)©2014 Ulmart, February 24-27, New York


Ulmart: 5 Years of successFinancial result of first 5 years of Ulmart

in comparison with industry leaders: Amazon, Ebay, Alibaba

Revenue,thd. dollar

1 265 484

1 090 872

1 639 839

106 000

234 613

510 702

86 129

469 355

658 704

147 78715 746511

41 379

431 424

224 724

793 839

944 790

609 819

Ebay (established in 1995)1997-2001 (using dates from 2 till 5 years)

Alibaba (established in 1999)2008-2011 (using dates from 10 till 13years)

Amazon (established in 1995)1995-1999

Ulmart (established in 2008)2009-2013

0

500000

1000000

1500000

748 821



1

First Russian

internet-retailer to

reach sales of over

$1 billion

25% of sales of

electronics and

appliances in runet

16,4 purchases

per minute

in Ulmart

during 2013

Today our web site

was visited by

750 000 visitors

«BRAND OF THE

YEAR EFFIE

RUSSIA-2012»

in the category

business networks

and centers


Ulmart First

Ulmart2018

Saint-Petersburg

Moscow


Saint-Petersburg

Moscow70


2000 m2

9


4000 m2

1000

Pick Up Points

Fulfillment Centers

20 000 m2

9Saint-Petersburg

Moscow

Mega Fulfillment Centers

100 000 m2

3

Urban Fulfillment Centers and Pick Up Points will be open in all cities in European Russia


Ulmart 2018

A

B

C

D

CTCAuto DIY Basic Commissiongoods

FashionDIY ProAutoparts

380 000 SKU

Baby stuffHouseholdgoods

ElectricAppliances


Ulmart 2018

Staff

50 000

SKU

380 000

Trucks

19 000

Saint-Petersburg

Moscow

Saint-Petersburg

Moscow

70


2000 m2

9


4000 m2

1000

Pick Up Points

Fulfillment Centers

20 000 m2

9

Mega Fulfillment Centers

100 000 m2

3


Ulmart 2018

Ulmart Road-Show Presentation

Investor Relations

Transcript of Ulmart Road-Show Presentation