The

Value Proposition.

History.• Started: Something fun (21 February 2014). • Started with the concept on Twitter. • Got a logo designed.• Quickly became influential and successful. • Measured by 10 followers a day, selling branded t-

shirts, having opinion count, covering events, building relationships with industry heavyweights. • Expanded brand to other platforms. • Use it to prove my social media theories. • Serves as a case study to my customers and

students.

Stats (9 months). • 635 Twitter followers (following 6) & growing daily.• 499 Facebook fans. • 5062 Instagram followers. • 1 charity event.• 4 braai events with the National Braai Team. • First braai competition. • 1 pilot episode shot for the first season. • 3 Big braai brands reached out to work with us.• First video close to 1000 views (organically).• Nationwide footprint. • 120 avg impressions of a tweet.

Influence of the brand.

Influence of the brand.

Influence of the brand.

Influence of the brand.

Engagement Rate on Products High.

12.5% engagement rate.

23% Engagement Rate.

Influence of the Brand (7.4% er).

Influence of the brand.

22% engagement rate.

Influence of the brand.

Influence of the brand.

Influence of the brand.

Social Proof

Calibre/level of content creation.

Facebook audience.

Twitter audience.

Twitter Stats.

Braai presence on Twitter.

Youtube performance: First video.

Marketing plan. • Youtube webshow (Co-sponsors/ Braaihacker show).• Professionally filmed and edited video. • Careful brand placements.• Strong, clear Call to Action. • Driving brand awareness. • Driving sales.• Feet into stores. • How will this be achieved?

Show elements.• 5 seconds teazer.• Professionally edited/produced intro (constant).• Presentations of ingredients.• Making fire (stunts and product reviews)• Quickfire 5 interview with celeb/artist.• Braaing.

• Serving/plating. • Eating w/ guest.

• Craftbeer reveal.• Wine pairing.

• Weekly competition question• Call to action

• Credits/subscriber ask.

Show elements.• Weekly competition question• Call to action• Credits/subscriber ask.

Psychology behind elements.• Ads allow teazer to draw viewer into video. • The level of production aims to professionalism.• Ingredients allow for beautiful video footage. • Each episode focuses on a diff. fire method/product• The interviews designed to add magnetism.• Braaing allows for great video footage • Serving/plating allows for a great still and photos. • Eating with guest appeals to hospitality of show. • Craftbeer reveal – taste comparisons.• Wine pairing – allows to reach the sophisticated.

• Competition drives comments and shares.

Psychology behind elements.• Competition drives comments and shares.• The business is done with the call to action.• Subscribers allow the platform to grow.

Pilot episode.

Show planning.• 5 min per episode, max. • 12 episodes in first season. • 1 episode posted each week. • Call to action/offer only available for 7 days. • The #AskBraaihacker show to promote the season.• A big Weber as prize for end of season. • Comp entries by sharing/retweeting and

commenting.• ‘Behind the scenes’ footage to create hype.

Success projections• Looking for 10k views per video.• With social media we will get lots of exposure. • Sales and brand awareness. • 10% growth on social media platforms per week. • Leveraging the platforms of our guests.

Who has expressed interest as guests?• Braaiboy.• Barry Hilton• Boerbeque• BraaiVenote

What are the costs involved?• Standalone episodes: R17,500 (Not preferred)• One season: R60,000/m for 3 months. • 2 co-sponsors: R30,000/m each for 3 months. • 3 co-sponsors: R25,000/m each for 3 months.

Other projects.• Braai competitions.• Product reviews.• Classes and taste exhibits.• In store demos.

Who am I looking to do business with?• Butcheries (Food Lovers Market, Hokaai etc.)• Braai hardware products/equipment (Weber).• Braai gadgets. • Spices (Ina Paarman, Spices for Africa).• Meat products (BRM, Escort etc).• VAT Registered companies.

How can I be contacted?• Braaihacker.com• Twitter.• Facebook.• Youtube.

• Instagram.