QNT 561 Wk6 Presentation.pptx

7/28/2019 QNT 561 Wk6 Presentation.pptx

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Barnes and Noble is the largest book retailer in the

United States.

The researchers of Team D conducted a survey to

determine:

Is there a decrease in actual printed media buying with the

introduction of the electronic media that is now available?


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The Results

Discuss Statistical Analysis

Discuss Potential Challenges to Validity and

Reliability

Steps to minimize these challenges

The General Response Type of Ranking

The findings in order of power


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Barnes & Noble data analysis is based on two stages

Inferential and Descriptive Study

The data results are displayed in graphical method

The use of proper statistical analysis of the hypothesis

testing method

Data results that fall into the two tail test level


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The research has potential challenges of

validity and reliability

The reliability and validity of the testing and

questionnaire can be the important factor

Barnes & Noble faces challenges fromcompetition with their electronic media

products and internet sites


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Increase the sample size so that the data is not skewed

with outliers

Keep the number of researchers small while analyzing

the data

Use employees that have experience in asking questions

Have test run of the questionnaire to verify the reliability

and validity


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5

10

15

20

25

30

35

40

45

50

Printed Media Electronic Media

NumberofCompletedsurveys

Survey Answers

Barnes & Noble Electronic or Printed Media Preference

Printed Media

Electronic Media


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Order of Power

Categorical scales to measure qualitative data

Four Types: Nominal, Ordinal, Internal, and Ratio

Barnes & Noble survey is nominal

Nominal

Categorical

Mutually exclusive (1) Prefers Electronic Media

(2) Prefers Printed Media (such as books and magazines)

Results

60% of the participants prefer printed media


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By utilizing the research process, corporations can effectively

make decisions to improve their operations. This was shown

during the analysis of Barnes & Noble.

By providing customers with surveys related to the media

reading preferences, the executives could understand what

method of media its customers preferred, either printed or

electronic.

By understanding customer preference, the executives are

able to maximize profit by stocking the version of media that

theircustomers preferred.


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Cooper, D. R., & Schindler, P.S. (2011).Business research methods (11th ed.). NewYork, NY: McGraw-Hill/Irwin.

Decision Analyst. (2013). AnalyticalConsulting. Retrieved fromhttp://www.decisionanalyst.com/Services/statistical.dai

Explorable. (2013). Validity and Reliability.Retrieved from http://explorable.com/validity-and-reliability.com

QNT 561 Wk6 Presentation.pptx

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