Presentation redbull - 2015 - 2016

LA BACCHANALEDOSSIER DE PARTENARIAT

Last night was nice because it’s rare that promoters get behind the concept and play the whole thing out. I wish it were every weekend, I wish that promoters could understand that the distance between atmosphere and art is very close. It’s just one step away from being an artist really.

You have an empty room and you are making all these things happen. If events were thought in this way it would be much more impactful, people would remember them for life. It’s not just a party anymore, it becomes an event, it becomes something you look forward too. There isn’t enough of that. I think I have done thousands parties in my life.

Very few of them have been ones that I wanted to keep

- Jeff Mills - 10.01.2015

1 - INTRODUCTION

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1 - INTRODUCTION

JÉRÔME VERRYARTISTIC DIRECTOR

FRANÇOIS THIOUNNPRODUCTION DIRECTOR

L’ÉQUIPE

MARTIN LOUTRELGENERAL MANAGER

MARTIN LOUTRELGENERAL MANAGER

VICTOR PERCHETFINANCIAL DIRECTOR

ADRIEN ORLOWSKIPARTNERSHIPS DIRECTOR

La Bacchanale

La Bacchanale is a non-lucrative organization registered in the registraire des entreprises du Quebec. For the past two years, la Bacchanale has established its new vision of event planning through the creation of innovative electronic music events du-ring which participants are plunged into a sensorial interactive experience. To do so, our team relies on a variety of artists such as VJs, sculptors, interior designers, and many others.

In the short term, we want to fortify our image as distinct and unique event planners to then be able to organize our own festival in Montreal. Between September 2014 and April 2015, we will host a series of four official Bacchanale events, before culminating in September 2015 with the festival. Every event will take place in a changing atypical venue, with a different the-matic, and a renewed musical programming.

Our vision is shared between a passion to celebrate and dream, while also respecting art. It is what makes us special when trans-lated into our events. Ultimately, we don’t fall into any catego-ries. We are not a club, we are not a concert, we are a Baccha-nale.

La Bacchanale is a non-lucrative organization registered in the registraire des entreprises du Quebec. For the past two years, la Bacchanale has established its new vision of event planning through the creation of innovative electronic music events du-ring which participants are plunged into a sensorial interactive experience. To do so, our team relies on a variety of artists such as VJs, sculptors, interior designers, and many others.

In the short term, we want to fortify our image as distinct and unique event planners to then be able to organize our own festival in Montreal. Between September 2014 and April 2015, we will host a series of four official Bacchanale events, before culminating in September 2015 with the festival. Every event will take place in a changing atypical venue, with a different the-matic, and a renewed musical programming.

Our vision is shared between a passion to celebrate and dream, while also respecting art. It is what makes us special when trans-lated into our events. Ultimately, we don’t fall into any catego-ries. We are not a club, we are not a concert, we are a Baccha-nale.

Key success factors

The shows we make rely on a several key factors, which ultimately contribute in consolidating our customer loyalty.

- Trimestral events which make our events constantly on demand- A musical programming based on the selection of the most talented electronic DJs- Constantly changing venues and thematic- Extended closing time from 3am to 7am*- An explicit branding that encompasses strong values and help foster customer loyalty.

Overall, our differentiation strategy will be key in making la Bacchanale among the most important electronic promoters in Montréal. Having already gained a strong notoriety from Montrealers, artists, and other networks, we strongly believe that we could rapidly become a significant reference not only in Montreal, but also in the rest of Canada and worldwide.

L’art de la BacchanaleNovembee 2012 600 participantsEspace des ArtsStereoclip

La Berlinoise March 2013900 participants Fonderie DarlingAlle Farben & Egokind

ImmersionSeptember 2013850 participantsThéatre TelusN’to & Worakls

Movement January 2014700 participantsEspace RéunionChloe & Fairmount

KraftedMarch 2014 500 participantsEspace Massiv’ ArtMondkopf

Délicieuse MusiqueApril 2014900 personnesClub SodaDelicieuce Musique

Superflu June 2014 600 personnesStudios St AmbroiseSuperflu

Story I September 2014700 personnes Studios St AmbroiseRodhad

Story II September 20141200 personnes Studios St AmbroiseRobert Hood

Discovery OneJanuary 20151000 personnesStudios St AmbroiseJeff Mills

Freitnacht IMars 2015 850 personnesCité 2000Ben Klock

Freitnacht IAvril 2015 1000 personnesSociété des Arts Technolo-giquesEllen Allien

Instant LunaireMai 2015 950 personnesHangar 16

Bacchanale Festival pre-sents Ancient FutureSeptembre 2015 5000 participantsQuai de l’Horloge et Han-gar 16.

PAST EVENTS

BACCHANALEFESTIVAL

PRÉSENTS ANCIENT FUTURE

From September 18 to 20th, la Bacchanale hosted its first electronic music festival in the Old Port of Montreal. For this first edition, our team brought together more than 5000 participants throughout the three days. And this is only the beginning.. The

next edition is already getting prepared.

2 -ÉVÈNEMENTSÀ VENIR

31/12/2015

NYE

CONFIRMED HEADLINERBASIC SOUL UNIT

POTENTIAL COHEADLINERS• DERRICK MAY• JOEY CLAUSSEL• THEO PARRISH• RON TRENT• SKUDGE+ LOCAL ARTISTS

OBJECTIVE : 1500 PARTICIPANTS

VENUE : THEATRE PARADOXE

31/12/2015

NYE

Venue (Deux options)

- Théâtre Paradoxe - (http://www.theatreparadoxe.com/main.php?t=-salle&l=en) Capacité : 1200 personnes

- Centre Pierre Charbonneau - (http://www.lestubbies.com/nou-velles/101214/le-25e-black-blue-lamphith-tre-pierre-charbonneau) Capa-cité : 2000

THEA

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FEBRUARY 18 TO MARCH 14 2016

NUIT BLANCHE

POTENTIAL ARTISTS

• KERRI CHANDLER• SURGEON• KARENN + LOCAL

OBJECTIVE : 1500 PARTICIPANTS

VENUE : TBC

FEBRUARY 18 TO MARCH 14 2016

NUIT BLANCHE

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SEPTEMBER 9 TO 11 2016

BACCHANALEFESTIVALSECOND EDITION

TARGETED ARTISTS • LAURENT GARNIER • NINA KRAVITZ• LEN FAKI• MCDEAND MANY OTHERS

OBJECTIVE : 10 000 PARTICIPANTS

VENUE : HANGAR 16 & QUAI DE L’HOR-LOGE

SEPTEMBER 9 TO 11 2016

BACCHANALEFESTIVALSECOND EDITION

OBJECTIVE : 10 000 PARTICIPANTS

VENUE : HANGAR 16 & QUAI DE L’HOR-LOGE

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3 -CLIENTS,PROMOTIONAL SUPPORTS,AND OFFER

OURCLIENTELE

• 67% STUDENTS

• 28% YOUNG PROFESSIONALS

• 10% OTHERS

• 40% WOMEN

• 60% MEN

• 55% FRANCOPHONE

• 45% ANGLOPHONE

OURCLIENTELE

• 67% STUDENTS

• 28% YOUNG PROFESSIONALS

• 10% OTHERS

• 40% WOMEN

• 60% MEN

• 55% FRANCOPHONE

• 45% ANGLOPHONE

SUPPORTSPROMOTIONNELS

• A FACEBOOK PAGE WITH MORE THAN 10 000 PARTICIPANTS, 10 000 POST CLICKS PER WEEK, 130 AVERAGE LIKE POSTS, AND 30 AVERAGE SHARES.

• A NEWSLETTER WITH 6000 SUSCRIBERS

• A YOUTUBE PAGE AVEC 4000 SUSCRIBERS ET MILLION VIEWS VIDEOS.

• MORE THAN 50 ACCRÉDITATIONS MEDIAS

• A LARGE NETWORK OF LOCAL AND INTERNATIONAL PARTNERS

VISIBILITY OFFER :RED BULL

PARTNERSHIP BENEFITS:

- SELL EXCLUSIVITY ON ENERGY DRINKS SOLD DURING OUR EVENTS

- FREE TICKETS FOR YOUR HOSTS

- NAMING RIGHT O BAR O STAGE

- MEDIA CAMPAIGN O ADVERTISING ON SOCIAL AND PRINTED MEDIA O METRO VISION O FLYERS AND POSTERS

- LOGO DISPLAY O WEB – PARTNERSHIP PAGE O PARTNERSHIP WALL O VIDEO TRAILER O SOCIAL MEDIA

VISIBILITY OFFER :RED BULL

CONTRIBUTION :- RED BULL MUSIC ACADEMY TO CONTRIBUTE FINANCING OUR ARTISTS. O NYE O NUIT BLANCHE O BACCHANALE FESTIVAL - FREE RED BULL DURING OUR EVENTS.

CONTACTADRIEN ORLOWSKI

DIRECTEUR DE LA PROGRAMMATION ET DES PARTENARIATS

[email protected]

(514) 601 9210

Presentation redbull - 2015 - 2016

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Transcript of Presentation redbull - 2015 - 2016