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What it is made of: Caffeine + Taurine + B-Group Vitamins + Sucrose & Glucose + Alpine Spring Water.

When to drink: On the road, During study sessions and lectures, At work, while doing sports, Playing videogames, and when going out

100% Recyclable cans Sold in 165 countries Different products include:

Redbull sugar free, Redbull Total zero, and Redbull Editions (Red, Silver, Blue)

Cranberry, Lime and Blueberry

RedBull(How it’s Different)Vitalizes Body and Mind

Strengths Market Leadership: In this market,

Redbull is the leader in this industry Market Efforts: They have promotions

and campaigns and sponsors that are well targeted

They have a strong brand identity

SWOT analysis

Weaknesses: Prices are a little higher than

competitors Only really have one product

with branches off of it Lack of innovation: a lot of

competitors

SWOT analysis

Opportunities: A lot of promotions and

advertising Consumer Recognition Ventures: like with Facebook

SWOT analysis

Threats: Health concerns: very high

caffeine content Drinks may be not be

accepted in the new markets Organic markets may steal

SWOT analysis

Ages 15-60 The athlete, the worker, the club-goer Behavioral segmentation: utility drink

to be taken against mental or physical weariness or exhaustion

helps to increase endurance and heighten alertness as well as reactions

Target Market/ Product Offerings

In USA an 8.3fl oz. (250 mL) can of Red Bull cost about $1.99 to $2.25.

Related to the other Energy Drinks, Red Bull is priced higher than most

People associate higher price with higher quality

Pricing

Their energy drinks go to their destination mainly by train and ship

Only use ground transportation with cars or trucks when it is absolutely necessary because their cans are light and compact, they are much more efficient for transporting.

Can is ideal transport package Transport this way to reduce CO2

emissions More sustainable company

Distribution

Red Bull is consistent with their branding all around the world

Goal to have the same brand image all around the world

Establish genuine passion for the product with its costumers

“Wings Team” Student Brand Managers in schools

A Brand Built on Marketing

Perfect Serve “On” Sector: Restaurants, cafes, hotels, pubs, bars, and

nightclubs Each drink must be specific price determined in advance

by Red Bull’s sales manager of that country Servers expected to fill glass with Red Bull and give the

consumer the can with the rest of the drink Create visibility in the establishment Also want to be present in every store, big and small, to

be close and accessible to consumers

Red Bull's Rules for Serving Consumers

http://www.youtube.com/watch?v=Ti2Lm4hb2ZY

The only limit is the one you set yourself…

Works Cited Redbull. Red Bull GmbH, n.d. Web. 28 Apr. 2013.

<http://energydrink-us.redbull.com/company>. Red Bull. Red Bull, n.d. Web. 28 Apr. 2013.

<http://energydrink.redbull.com/transport>. SlideShare. SlideShare Inc, n.d. Web. 28 Apr. 2013.

<http://www.slideshare.net/neha17tyagi/ redbull-energy-drink>. http://wearedevelopment.net/2011/12/28/red-bull-a-

brand-built-on-marketing/