Presentation ENT

7/23/2019 Presentation ENT

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MARKETINGPLAN

DA DEL’DOBBIES



MARKETING OBJECTIVE

The main objective of marketing plan and

analysis is to increase important aspects such as:

total sales,quality of services,

Number of customers and profit.

number of new customers

customer satisfaction.



SERVICE

DESCRIPTION



Pick up anddelivery service

Staff service

MAIN

FUNCTION:

laundry, drycleaning and

ironing



TARGET MARKET



GEOGRAPHIC SEGMENTATION

We decided to choose Bandar Puncak Alam as

our target market because it is strategic in term

of geographic segmentation and the profit

expected for our business is high as we sells them

to various location.



DEMOGRAPHIC SEGMENTATION

TARGET MARKET EXPLANATION

• Career people • Our company target more to career

people whether they are single or

married.

• Students • We also focus on students as our

target market because sometimes

they do not have enough time to do

their own washing.

• Housewife • We also focus on housewife because

sometimes they also do not have

enough time to wash the clothes or

wash the heavy things like

comforter and carpet.



MARKET SIZE



LOCATION :

Bandar Puncak Alam

POPULATION :

30000

TARGET MARKET:

students, career people andhousewife.



MARKET SHARE



IDENTIFYING COMPETITORS

Company Strengths Weaknesses

Dobi Sifu

- Strong brand name

- Good reputation among

customers

- Family business( 15 years in

the market)

- High cost of services

- Only has self service

Blue point laundry services

- Strategic location

- Low price of services

- Long operation hour (8.00am-

11pm)

- Poor reputation among customers

- Poor quality of services

- don’t have pick up and delivery

services

Da Del Dobbies - Strategic location

-Provide door to door service

-Save time and cost

-Save energy

- Reasonable price of services

- Used high technology washing

machines

- Weak brand name

- Still new in the market

- high cost of capital



70%

30%

Market Share before Company Da Del Dobbies Laundry Services Enter the Market

Dobi Sifu Blue Point aundr!

Company Percentage (% !M

Dobi Sifu "0 #70000

"lue Point Laundry $0 &0000

#$#L 00 $'0000



(edai Dobi (ristal) '0%

Blue Point aundr!) 37%

$*+ aundr! Ser,ices) 3%

Market Share %fter Company Da Del Dobbies Laundry Services Enter the Market

Company Percentage (% (!M

&edai Dobi &ristal '0 ##'000

"lue Point Laundry 3' '7'00

Da Del Dobbies ' "7'00

#$#L 00 $'0000



SLES

'$!ECS#



P+-D/1-* PA**1*2

Working days = 26 days/on!"

# "o$r = % &$s!o'rs/"o$r

#2 "o$r = %6 &$s!o'rs/day

# on!" = (%6 &$s!o'rs

# y'ar = ##2%2 &$s!o'rs

• ##2%2 &$s!o'rs ) RM *

= RM **(2+ /,EAR

Working days = 26 days/on!"

# "o$r = - &$s!o'rs/"o$r

* "o$r = 2. &$s!o'rs/day

# on!" = -2. &$s!o'rs

# y'ar = 62*. &$s!o'rs

• 62*. &$s!o'rs ) RM (..

= RM -6 #6./,EAR

Sta sericePick up and

delier! serices

-A SA4S 5 +6 $$#& 8 +6 '""0 9 +600&&:!ear



SA4S ;-+4/AS <4A+ #0'

Months Sale 'orecast (!M

=anuar! 000

;ebruar! 000

6arch 000

April 000

6a! 000

=une 000



=ul! 000

Au>ust 000

September 000

-ctober 000

*oember 000

December 000

<ear 0&000

<ear # ?increased b! '%@ 3$00

<ear 3 ?increased b! 0%@ #700&



M!&E#)*

S#!#E*ES



" ps

product

price

place

promotion

people

process



Product

.

two t!pes of serice which is sta and pick up delier! serices

dierent with other laundr! serice in PuncakAlam because we are proide pick up delier!serices to our customers.



P+1/4

CP1/(P A*D D41E4+< F1 B4 /GA+24 ?+6' pertrip@

Serice char>e5#EM P!CE

Clothes ,kg +6 $.00

"ed sheet +6 &.00

Comforter +6 #.00

Carpet +6 #'.00

Silk +6 '.00



PA/4 Fe decide to open our business at place near the

campus area and housin> area that is BandarPuncak Alam. Fe choose this location because ourtar>et customers are from niersit! student andresident of Puncak Alam

Besides that, there is no pick up and delier!laundr! serice in this area.

So, this is like our bi> opportunit! to open up thiskind of business in here



P+-6-1-*

Banner

1nternetForld Fide Feb

www.DaHDelDobbies.blo>spot.com Pamphlete

Business card



P+-/4SS

Proide three main function process whichare laundr!, dr! cleanin> and ironin>.

;or the pick up and delier! serice we willpick up and delier on time to our customers.



P4-P4

4mplo!ees5

-ur emplo!ees had been train to do a bestserice to customers.

/ustomer serices5

provide a good customer service to our customers.

We will accept of any complaint and suggestion

from the customers. From that we can improve ourbusiness in the future.



S12*B-A+D



BS1*4SS /A+D



M!&E#)*

"-D*E#

#EMS '.ED SSE# /$!&)* CP#L $#0E! E.PE)SES



#EMS

'.ED SSE#

(!M

/$!&)* CP#L

(!M

$#0E! E.PE)SES

(!M

'.ED SSE#

Signboard

$,000

/$!&)* CP#L

Salary1EP'1S$CS$

• Marketing

Manager

Promotion budget

• Pamphlet

• /ebsite1blog

• "usiness card

"0

'00

'00

$00

$#0E! E.PE)SES

*rand $pening

(Launch

#,000

#$#L $,000 3,00 #,000

otal marketin> bud>et 5 +6 $000 8 +6 300 8

+6#000

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