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Report Presented By the Group of

GENIUSThe creative

SL. No

Name I.D

1 K.M.Asif Iqbal 131-087-0-135

2 Md.Riyad Sheikh 131-091-0-135

3 S.M.Nazmul Alam 131-092-0-135

4 Hasan Molla 131-093-0-135

5 Sohag Reza 131-094-0-135

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BGMEA University of Fashion & Technology

Welcome everybody to our Presentation On Principles of Marketing

About the assignment on

Nestle

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Presentation is submitted to our Honurable Lecturer-----

Salman Hasan

Date of Submission12th February

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Selection of Company According to the advise of our honurable

teacher Salman Hasan,We have selected two multinational company.And finally by the discuss of our group member we have selected the worlds no 1 company-

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NestleINTRODUCTION : “Good Food, Good Life” – Nestlé is today world’s

leading health, nutrition and wellness company

(Nestle, 2012). Nestlé’s mission is to provide the

best tasting and nutritious choices in extensive

range of beverages and food categories to its

consumers all over the world. Today Nestle has 67

brands of bottled water, produced in 36 countries

and its distribution is made in 130 countries

worldwide (Nestlé Waters, 2011).

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Evolution of Nestlé 1867 Henri Nestle founded the company in vevey, Switzerland.1898 Nestle purchases its first factory outside of Switzerland- viking Milk factory in Norway.1905 Nestle merges with Anglo – Swiss condensed Milk company.1929 Nestle merges with peter-Cailler kohler chocolates Suisses S.A.1938 Nestle launches Nescafe – the world’s first instant coffee.1947 Nestle merges with Alimentana S.A. with the brand Maggi.1962 Nestle purchases Findus.1974 Nestle becomes a significant shareholder in the cosmetics company L’Oreal.1977 Nestle purchases Alcon , manufacture of eye care products and kits.1985 Nestle purchases the food company carnation.1988 Nestle purchases the confectionary company Rowntree Mackintosh and pasta company Buitoni –Perugina.1992 Nestle purchases the minarel water company Perrier.1998 Nestle purchases Spillers pet foods business.2000 Nestle sells the findus brand in all countries except for Switzerland.2001 Nestle merges with Ralston Purina, the premier petfood company in North America, and with unique expertise in the dry dog food area.

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Nestle organizational principles

Flat organizations Networking & CommunicatingClerar level of responsibilitiesWell defined ling &

responsibilitiesTeam work with responsible

leadership

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Major 10 Principles of Nestles Business Operations

The principle of Besiness operation of Nestle was classified into 4 group: A. Consumer B. People of Nestle C.Suppliers & Customers D. The Environment

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CONSUMERS

1 NUTRITION, HEALTH AND WELLNESS 2 QUALITY ASSURANCE AND PRODUCT SAFETY

3 CONSUMER COMMUNICATION 4 HUMAN RIGHTS IN OUR BUSINESS ACTIVITIES

PEOPLE OF NESTLE

5 LEADERSHIP AND PERSONAL RESPONSIBILITY 6 SAFETY AND HEALTH AT WORK

SUPPLIERS AND CUSTOMERS

7 SUPPLIER AND CUSTOMER RELATIONS 8 AGRICULTURE AND RURAL DEVELOPMENT

THE ENVIRONMENT

9 ENVIRONMENTAL SUSTAINABILITY 10 WATER

Thiese 4 groups is classified into total 10 subgroup:

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1. NESTLÉ’S OBJECTIVES ARE TO BE RECOGNISED AS THE WORLD

LEADER IN NUTRITION, HEALTH AND WELLNESS, TRUSTED BY ALL

ITS STAKEHOLDERS, AND TO BE THE REFERENCE FOR FINANCIAL

PERFORMANCE IN ITS INDUSTRY.

2. THIS COMPANY BELIEVE THAT LEADERSHIP IS NOT JUST ABOUT

SIZE; IT IS ALSO ABOUT BEHAVIOUR.

Nestlé Roadmap to Good Food, Good Life

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Watch a short animation highlighting the company’s performance in recent----

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Now we have to discuss about it here:Competitive

advantagesUnmatched

product and brand portfolio

Unmatched R&D capability

People, culture, values and attitude

Growth drivers

Nutrition, Health and Wellness

Positioned Products

Out-of-homePremiumisation 

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Operational pillars

1.Innovation & Renovation

2.Wherever, whenever, however

3.Consumer engagement

4.Operational efficiency

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Baby foods : Cerelac, Gerber, Gerber Graduates, NaturNes, Nestum

Bottled water : Nestlé Pure Life, Perrier, Poland Spring, S.Pellegrino

Cereals : Chocapic, Cini Minis, Cookie Crisp, Estrelitas, Fitness, Nesquik Cereal

Chocolate & confectionery : Aero,Butterfinger, Cailler, Crunch, KitKat, Orion,

Smarties, Wonka

Coffee : Nescafé, Nescafé 3 in 1, Nescafé Cappuccino, Nescafé Classic,Nescafé

Decaff, Nescafé Dolce Gusto, Nescafé Gold, Nespresso

Culinary, chilled and frozen food : Buitoni, Herta, HotPockets,

LeanCuisine, Maggi, Stouffer's, Thomy

Dairy : Carnation, Coffee-Mate, La Laitière, Nido

Drinks : Juicy Juice, Milo, Nesquik, Nestea

Brands of Nestle:

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Food service : Chef, Chef-Mate, Maggi, Milo, Minor’s, Nescafé

, Nestea, Sjora,Lean Cuisine, Stouffer's

Healthcare nutrition : Boost, Nutren Junior, Peptamen,

Resource

Ice cream : Dreyer’s, Extrême, Häagen-Dazs, Mövenpick,

Nestlé Ice Cream

Petcare : Alpo, Bakers Complete, Beneful, Cat Chow,

Chef Michael’s Canine Creations, Dog Chow, Fancy Feast, Felix,

Friskies, Gourmet,Purina, Purina ONE, Pro Plan

16Different types of products from Nestle

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Products of Nestle:Infant Food :

Infant food means the child food

This kind of food is mainly based on ‘wholesome cow’s milk’ mixed with cereals.

For example: ‘Farine Lactée’ was the first product of nestle under Infant food.

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Snacks And Ice-Cream And Chocolate:

There are different types of Snacks,ice

crea & chocolate,For example:- Sorvetes

Nestle,Dibs ice cream & different types

of chocolate.

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Pet Care:

Nestle produce different types of Pets food.It is branding by PURINA.For example– Frishkis,Felix etc that’s are displaing into to slide

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Cooking Items:Afrom the starting time to at present Nestle trying to produce different types of Cooking items.For example—Maggi.There are different types of maggi nuddles.These noodles is prefarable to all class of people.

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Mineral water

If there is no water there is no life.From this sense

Nestle Produce Different brands 100% purified

mineral water.

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Hot And Cold Beverage:

After 8 years research,In 1937 the

scientists at Nestle founded a

powdered coffee product.At

present there are many types of

Coffee in the world.But coffee

from Nestle is no 1 brand &

favourite name is Nescafe by

Young generation.

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Marketing Strategy & Segmentation of Nestlé

The strategic plan defines the company’s overall

mission and objective and hopes to achieve

company’s objectives.Through market segmentation ,

targeting and positioning the company decides which

customers it will serve & how.The company also

designs a marketing mix made up of factors under it

control product,price,place & promotion.

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Marketing Strategy & Segmentation of Nestlé

Nestle’s basic strategy is to cover all of the countries

over the world.That’s why? Because They want to keep

babies & childerns healthy and ensure their proper

nutrition.

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Marketing Strategy &

Segmentation of Nestlé

Nestle’s basic strategy is to cover all of the countries over the

world.That’s why? Because They want to keep babies & childerns

healthy and ensure their proper nutrition.

They also target new generation to build a strong relationship by

providing various food products.

They want to move customers towards their products. That’s why

they are offering new products continuously. They also arrange many

social competitions for babies to entire their mind

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Marketing Strategy & Segmentation of Nestlé In this report we are going to focus Marketing Strategies

of Nestle is to segment, target the potential customers

a.nd to position of their profit oriented products. Nestle Pure Life have segmented the product on the

following basis: Geographic Segmentation

Demographic SegmentationPsychographic Segmentation

Behavioral segmentation

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Marketing Strategy & Segmentation of Nestlé

Geographic Segmentation:

Weather is the main topic for this types of

segmentation.Because Hot coffe is preferable

for Cold weather country & cold coffe is

preferable for hot weather country

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Marketing Strategy & Segmentation of Nestlé

Demographic Segmentation:

Demographic segment is done by

according to the age,occupation etc.

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Marketing Strategy & Segmentation of Nestlé

Psychographic SegmentationIn this segmentation,Nestle try to produce their products

according to the life style & personality.

Behavioral Segmentation:This types of segmen is depend on behavior of different

people.

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Marketing Strategy & Segmentation of Nestlé

Target Market After the segmentation of the market, Nestle

management has to decide the target market for each

separate segment of the market.

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Marketing Mix of Nestle:

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Competitors with Nestle:Main Competitors --- Aquafina Water is bottled by the Pepsi Co.

The other is Dasani which is bottled by Coca Cola

Company.

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Advertisement System of Nestle:

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Conclution:Nestle is a company that is listed on top ten

all over the world.Finally we have to announcing the end of our presention by saying……….”Start Healthy, Stay Healthy”

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Thanks to all