Marketing estrategico
Transcript of Marketing estrategico
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El término marketing es un anglicismo que tiene diversas definiciones. Según
Philip Kotler (considerado por algunos padre del marketing) es «el proceso social
y administrativo por el cual los grupos e individuos satisfacen sus necesidades al
crear e intercambiar bienes y servicios». ...
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• Llegar al cliente
• Persuadirlo
• Lograr la compra
• Que use el producto o servicio
• Que se logre la recompra
OBJETIVO DEL
MARKETING
El que no muestra no vende
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ME, TOO…
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cliente
“conoce a tus clientes y basado en ese conocimiento
toma acciones para construir ventaja competitiva”
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¿Quien es?
¿Donde Esta?
¿Como llegar a el?
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CustomerinsightAproximándonos al cliente, planteándonos preguntas y respuestas sobre él o ella.
El mapa dela empatía
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Se alimenta a través de los diferentes puntos de contactos;
estos puntos varían según el tipo de negocio
Conociendo a los clientes y a partir de este
conocimiento tomamos acciones para mejorar
la experiencia del cliente.
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CRM customer relationship
management
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Producto, plaza
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TIC`s
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La era (e)
Marketing
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IdentidadCorporativa
MisiónVisión
IdentidadCorporativa
PolíticasValores
¿ Quienes Somos?
Branding¿qué es?
¿Para que Sirve?¿cómo se Usa?
¿Beneficios?
BlogTwitter
FacebookYou Tube
EmailWeb
PublicidadPackingRetail
VestuarioSeñalética
Diseño
Imagen Marca Posicionamiento
Neuromarketing
Marca:VisualOlfatoTactoGustoSonido
Portafolio de Productos y
Servicios
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Comunicación
Eventos
Materiales promocionales
Patrocinios
Exhibición
Empaques
Etiquetas
Diseños
Ruido
Inversión del mercadeo
Creación de valor
Posicionamiento
Diferencial
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Como se Definen?
Como creen que se Ven?
Como los Ven?
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Gracias