Presented By: Elizabeth LarsonComey and Shepherd Direct: 513-836-0660

Email: elizlarson@gmail.com

Marketing Proposal

About Me…• I am a professional and ambitious REALTOR® with Comey & Shepherd. • My own experiences have helped me understand the emotional

investment home buying or selling requires. It is my goal to make this experience as easy and stress free as possible. I will leverage my own experiences, as well as the experience of my broker and other agents, to make this possible for my client.

About Comey & Shepherd… We have the top producing residential real estate office in Cincinnati since

1994.

Our sales associates average more sales per agent in the Greater Cincinnati area which makes them the most experienced.

We are a member of Leading Real Estate Companies of the World, the largest relocation network.

We have an experienced management support team and staff to ensure all operations are handled according to the highest standards.

We are a full service company specializing in residential home sales, relocation services, marketing and new home construction. Our associates represent all of the Greater Cincinnati market and surrounding area.

At Comey & Shepherd...We understand what is important to our sellers PriceYou want the highest possible price for your home TermsYou want the best possible terms in the sales contract TimingYou want the house sold in the shortest possible time ConvenienceYou want to be completely informed and minimally inconvenienced

We are committed to selling your home for the best possible price and terms, in the shortest possible time with the least inconvenience.

What Are Your Concerns or Questions About Selling Your Home?

To understand your concerns and individual needs, please take a minute to let me know if you have particular concerns in any of the areas mentioned below:• Open Houses• Broker’s Qualifications• Pricing• Home Enhancement Recommendations• Marketing & Advertising• Internet Promotion• Avoiding Inconvenience• Staying Informed• Time On Market• Security of Property• Buyer’s Financial Qualifications• Financing Options• Negotiation Strategy• Closing Costs & Net Proceeds• Handling The Details• Post-Sale Follow-up• Other?

Source: National Association of REALTORS Profile of Home Buyers and Sellers 2012

Internet, 42%

Real Estate Agent, 34%

Yard Sign/Open House Sign, 10%

Friend, Relative or Neighbor; 6%

Home Builder; 5% Sellers; 2% Newspaper; 1%

Where Buyers Found The Home They PurchasedSource: National Association of REALTORS®

Profile of Home Buyers and Sellers 2012

General Marketing & Service

• Create and present to you a comprehensive market analysis (CMA).

• Provide you with home enhancement suggestions (staging) to ensure your house is “best foot forward” for all showings.

• Place a lockbox on the door to facilitate ease of showings.

• Enroll your property in our appointment center for ease of setting appointments to view your property, track showings, and receive feedback.

• Provide you with a customized website for you to access the latest status of the properties your home will be competing with including those that are active on the market, go pending (under contract), and sell (closed), price changes, etc.

• Follow-up with you regarding feedback from each showing of your property as soon as available.

• Re-evaluate this marketing plan and adjust price, as necessary, to stay competitive.

• Prepare a Seller’s Estimated Net at the time of listing, upon receipt of an offer or upon a price adjustment.

• If the property is vacant or you are away, visit property once a week for a “condition” check.

• Skillfully negotiate all offers made on your property including accepting offers, countering offers (modifying terms), rejecting offers and the handling of multiple offers. Method of communication will be your choice from in-person, fax, voice, email and/or text depending on the actions to be taken.

• Managing the transaction from contract acceptance to property closing.

Marketing - Internet

• Enroll your property in the Multiple Listing Service of Greater Cincinnati and Dayton (MLS).

• Take multiple photos of the property for use in the MLS, virtual tour, marketing materials. NOTE: MLS has a limit of 25 photos.

• Prepare and publish marketing remarks that best describe your home.

• Create a virtual tour to post on your listing on all websites accepting virtual tours including www.realtor.com.

• Post the virtual tour and eFlyer on my Facebook profile. You may do the same.

• Post your listing on multi “national” websites (See “Unlimited Internet Exposure” chart for a full list of websites.).

• Post your home on over 160 local REALTOR® websites including Sibcy Cline, Coldwell Banker West Shell, Star One, Huff.

Marketing - Agent

• Prepare a Home Feature Booklet including a full-color property brochure to be available at the property for prospective buyers.

• Immediately notify Comey & Shepherd agents about your property.

• Notify agents who have shown similar Comey & Shepherd listings with eFlyer and virtual tour within the first week of listing.

• Notify agents with eFlyer and virtual tour who have sold similar priced properties in the last 12 months to announce new listing within first week of listing.

• Notify agents with eFlyer and virtual tour who have similar priced properties currently listed to announce new listing within first week of listing.

Marketing - Sign

• Place a sign on your property, as allowed by the community, with my contact information for prospective buyers to obtain additional information or to schedule a showing.

• Place directional signs both For Sale and Open House, as allowed by the community, to direct prospective buyers to your home.

• Enroll your property in our 24/7 infoline which contains all of the broker reciprocity listings from the Multiple Listing Service of Greater Cincinnati.

• At your option, expose your property to the market through Open Houses, two (2) within the first 30 days on the market.

comey.com

Our website features an intuitive property search for all Comey & Shepherd and broker reciprocity properties, plus video and blog content, 24-hour MLS data watch, and more.

Your listing on comey.com will feature up to 99 photos plus a virtual tour, convenient online appointment setting, and all

leads that come in through comey.com are routed directly to your listing agent.

NEW! Now you can search area listings with ease while on the go. Visit comey.com from any smart phone, no download or app needed!

Property Searchfast and thorough

Featured Homesoffers properties meeting the criteria of a viewer’s last comey.com search

MLS Data Watchtracks how the market moves through up-to-date statistics

Comey Mobilehttp://m.comey.com – quickly search from your smartphone active listings as available through the MLS

Videosearch video clips by price range

Intuitive Searchsimilar properties displayed at the bottom of every search results page

INTERNET EXPOSURE

To maximize the exposure of your property to the largest market possible. Comey & Shepherd, REALTORS® listings are published and accessible to people around the world through the above internet sites + 160+ REALTOR® websites and more.

Virtual ToursMaximum Impact On The Internet

Potential buyers can:

• “Walk” through your home

• Explore the exterior of your property

• Zoom in on details

• E-mail the tour to friends and family

90% of buyers view the home they purchase on the internet before making an offer.

MARKETINGINFOGRAPHIC

Complete Marketing Strategy

• Brand Recognition• Social Exposure• Lead Generation• Domain Riders/QR

Codes• Network To My

Professional Sphere• Print and Email

Campaigns• Professional Listing

Marketing PiecesAll directed back to the Mobile Website for trackable quality leads.

How Much Is My Property Worth?Factors That Determine Market Value

Recent selling prices of similar homes

Competition

Location

Physical Qualities of Property

Market Condition, Interest Rates

Factors That DO NOT Determine Market Value

Original Price You Paid + Total Value Of

Home Improvements

Your Needed/Desired Proceeds

Opinions Of Others

What It Has Been Appraised For

Buyers determine the value of a home by comparison shopping!

4 Reasons A Property Sells

1. Location – You have no control over the location of your house, but its location is one of the elements that determines value.

2. Price – You control this. The right price can only be determine by a well-researched market evaluation. As a seller, you should get a written market analysis comparing your house to similar properties that have recently sold and those currently on the market.

3. Condition Of The Property – You control this also. The condition of your house is vital to a sale. A clean, well-maintained house enjoys a competitive edge over all the other houses on the market. You’ll sell faster and at a higher price if you “stage” your house to enhance its appeal.

4. The REALTOR® You Select – The REALTOR® advises you on market conditions, pricing and staging recommendations, contracting, financing, title work, appraising and closing activities. You want a REALTOR® with a proven track record who does their homework representing you in the sale of your house.

You control 3 of these!

Price It Right the First Time

The risks of overpricing are:

1. Buyers who find better value elsewhere will go elsewhere. They won’t bother to look at your home or make an offer.

2. Your over-priced home will help sell right-priced homes.

3. Qualified buyers looking in the next lower price range won’t see your home.

4. An unsold home becomes “stale” resulting in a lower sale price and adopting the “what’s wrong with it” syndrome.

5. After time, the inflated price will have to be lowered below competing homes in order to get it sold.

6. Most buyers are lost during the showing stage – not the negotiating stage.

If The Price Is Right… Your house sells faster. The faster it sells, the less you spend on

carrying costs, mortgage payments and taxes.

You have less hassle. If you have moved before, you know the time and energy that goes into showing your house. It’s a lot of work.

More exposure. You generate not only more buyers but buyers who can afford the property.

REALTOR® excitement. REALTORS® love to show houses they think they can sell at a fair price.

Buyer excitement. Calls from signs and advertisements turn into showings when the price is not a hindrance.

Better offers. Buyers are less likely to make a low offer for fear of losing a good opportunity.

Sellers make more money. If a house is priced right, the excitement of the market produces better and more offers, which result in higher sale prices. You net more from the sales price and in lower carrying costs.

So Many Things Happen Behind The Scene. Here Is A Graphic To Help You Understand The Importance Of An Agent In Balancing The Process of Selling Your Home. The “Time Bombs” Indicate Termination Points In The Contract to Purchase. It’s Important To Be Prepared And Informed When You Receive An Offer on Your Home.