Consumers prefer to workwith companies they know and trustOur 28 locations provide anetwork system of referringbuyers throughout19 Pennsylvania and Maryland counties

Homesale

Office Locations

OurHomesale

Complete

family of services

Homesale Complete

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

List With the Leader

SusquehannaStyle’s Best

Real Estate Firm

Ranked #4 of 1500 Brokers in the Berkshire

Hathaway/Prudential Real Estate Affiliate Network

• Preferred choice of Lancaster Newspaper readers since 2000

• Best of York since 2000

• Best of Schuylkill Haven since 2010

• Voted Susquehanna Style’s Best Real Estate Firm 2014

Homesale Realty ranks #8 in Baltimore Business Journal’s Top

Real Estate Companies for 2013

• #24 of top 500 in 2013 Power Broker Report with 11,571 closed sides

• #42 in sales volume

• Top 1000 Brokers since 1988

Homesale Realty ranks #1 in Central Penn Business Journal’s

Top Real Estate Companies for 2013

RealTrends listed Berkshire Realty as

#22 of the 500 largest real estate brokers

in the United States in transaction sides in 2013

2014 Harris Poll

Real Estate Agency Brand of the Year

Berkshire Hathaway

Homesale Realty

How We Market Your Home

Others talk about their technology, we show you the results

Where Our Traffic Comes From

• Homesale optimizes each listings’ address which helps us to receive

over 50% of our website traffic from Google. 40% of traffic is organic (non-paid)

1.2.3.4.5.

Google/organic – 51.25%Direct/Homesale.com Bing/organic Homesale.com/referral Yahoo!/organic

••

Every listing receives its own web pageThe majority of incoming site traffic lands directly on a listing detail pageOur social networking strategy increases listing visibility

•

Homesale Advantage

Homesale Realty’s mobile website puts the power ofa complete property search in the palm of your handWe have an app for thatBerkshire Hathaway HomeServices provides arobust mobile app that allows our clients easy access to all listings.Homesale.comHomesale Realty offers the best local, mobile real estate website in our market. Our website provides listings from all of the local MLS services.Home InfoGet instant info on any property. For an automated recording of the property, call the local number or for complete details, text the property address.ResultsOur mobile traffic increased 74% and our tablettraffic increased 88% from 2012 to 2013

Mobile Marketing

• Embedded on detail page on Homesale.com• Direct property URL• YouTube Playlists by School District• Syndication to real estate sites• Increased SEO and more exposure

Virtual

Tours

Inside AccessTM

Inside Access reaches BerkshireHathawayHS.com visitors providing active, sold, and historical property info

My Home FinderHomesale.com sends emails to thousands of buyers perweek with properties that fit their specific needsSeller AdvantageInforms you regularly of changing market conditions. Seller Advantage provides detailed information for your home and neighborhood, in addition to new listings, price changes, and status changes.

Email

Marketing

• Homesale Realty actively markets on major social media sites, driving traffic to your listing

• We reach tens of thousands of people with our Facebook page each month

• Homesale Realty can also be found on Pinterest, Youtube, Instagram, Twitter, and Google+

Social Media Marketing

• Enhanced marketing includes:

– Up to 25 jumbo PLUSphoto

emblem– open house alerts– attention-getting banners– virtual tours– printable brochure• This enhanced marketing

setsHomesale listings apart from the crowd

• Benefit: additional buyer

excitement and interest in your home.

In-depth

Market Analysis

In-depth Market Analysis

Realtor.com Activity Reports

Homesale distributes our listings across thousands of websites to gain maximum exposure.In addition, our listings appear on 32,600 websites in the Delta network

PennLive.com

CyberHomes

Craigslist.org

Listing

Syndication

Marketing is about creating the best mix to gain the most attention. Homesalehas done the work for you

Complete

Marketing

19,000 copies distributedthroughout Lancaster CountyBuyers Love It! Readerfriendly format displays properties in price order.

Homesale

Magazine

I will advertise your propertyin this popular magazine as a featured listing beginning with the next available issue– and every issue thereafter until its sold!

Homesale

Magazine

Other Publications

Other Publications

Berkshire HathawayHomeServices provides an international network asone ofglobal

the top providersrelocation

in

Relocation

& Business Services

nd

Yard SignsYard signs are the third-largest source of home inquiresWeekly Print AdvertisingHomesale Realty advertises in the top newspapers across our footprintHomesale MagazineOur publication has the largest distributionof any local broker magazine. Your property will beadvertised in every issue until it is soldNational BHHS AdvertisingThis campaign generates top of mind brand awareness among millions of homebuyers and sellers. The PR a communication programs also build the network’s authority for real estate related services

Other

Media

Your home will be showcased on the #1 real estate website

Seven days a week, inquiries on your house will be handled quicklyand professionally

Lead Center

Connecting qualified, affluent homebuyers to the luxury properties werepresent

Showing Center

Systematic approach 7 days a week to schedule showings on your home

Homesale Realty Tools

Many buyers look for homes onthe weekend, when most real estate offices are closed.Only Homesale Realty has aseven-day-per-week Lead Center dedicated to systematically handling the valuable leads we receive.You will have the reassurance ofknowing that I will personally answer the vast majority of calls on your home.

Other Media

Pricing Your Home

Market sensitive pricing can be the key to maximum marketexposure and ultimately, a satisfactory sale.- A thorough inspection of your home’s location, style, and

condition- An estimate of expenses and costs to show you the net

proceeds- Fair Market Evaluation, that includes

homes:- Currently on the Market- Pending Properties

- Sold in the Recent Past- Failed to Sell

- An explanation of the optimal pricing strategy for your home

- Factors influence selling price:- Number of similar properties for sale- Prices of recently sold properties- Seller’s expected net proceeds- Condition, amenities, location

In-depth Market

Analysis

----

Buyers are quicker to make an offer on a home if priced correctlyThe longer a home is on the market, the less likely it is to sell at full priceIf a property sells above the market value, it may not appraise, and the buyers may not be able to secure a loanIt is imperative to review activity and assess pricing on a regular basis

Understanding Pricing Strategy

- An asking price beyond market range can adverselyaffect the marketing of a property

- Helps sell your competition’s home that is priced correctly

- Takes a longer time to sell- Marketing time is prolonged and initial

marketingmomentum is lost

- The property may eventually sell below market value

- Fewer buyers will be attracted

The Dangers of Overpricing

Property InformationWe will work with you to identify the most appealing attributes of your property plus identifyany potential obstaclesMarket TrendsWe have excellent sources to help you understand the most relevant information that would matter for your propertyLocal CompetitionWe will help you identify the most likely competitive properties in your area with aCompetitive Market Analysis (CMA)

Assessing the

Property, Market & Competition

A

What I Do For You

When PendingWe will order title insurance, deed, survey, Oversee inspections and review inspection reports, and schedule closing

fter We List Your HomeWe bring the story of your property to life implementing your custom marketing plan across a wide variety of the latest technologies – online, in print, and in person

When an Offer is ReceivedWe discuss qualifications of buyer, Negotiate on your behalf, and Deliver all counter proposals

At ClosingWe will explain the proceeds & closing statement with you, and Coordinate possession of property

Before We ListWe begin with a detailed assessment of your local market, your property, and competitive properties. Together we will discover the unique value of your home.

Where buyers found their home in 2013

Sources used by buyers in 2013

Source: National Association of Realtors Profile of Buyers & Sellers Survey 2013

The Internet Has Changed Buyers Search

Our Risk ManagementOur strategy will help you maintain negotiating strength by identifying potential problems earlySeller Services GuaranteeI guarantee the services outlined in this agreement so you can count on top-notch customer service

Risk

Management

& Seller Services Guarantee

Who is Berkshire Hathaway

Companies in the Berkshire Hathaway family

Berkshire Hathaway HomeServices has the resources to innovate faster and deliver a new levelof quality for real estate services. As one of the most admired companies in the world, BerkshireHathaway is #1 in Barron’s annual ranking of the world’s most respected companies

Who is Berkshire Hathaway