Hindu Presentation 12

7/31/2019 Hindu Presentation 12

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Prepared by:-


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CONTENTS

OBJECTIVES OF THE STUDY

INTRODUCTION

ORANIZATION PROFILE

PRODUCT PROFILE

SWOT ANALYIS

EVALUTION OF FINANCIAL NEWS PAPER

BRAND BUILDING

CUSTOMER FEEDBACK

FINDING

SUGGESTION

CONCLUSION


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OBJECTIVE OF STUDY

To the target market of Business Line.

To identify the segment of Business line.

To create awareness of Business line Newspaper

To learn different marketing techniques

To learn the scratch work of hard core corporate selling

strategy making in actual competitive market

To apply the theoretical knowledge in to the practice


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ORGANIZATION PROFILE

Business Line started publishing in 1994 by The Hindu group in

Mumbai

It has a circulation of around 185,000 copies. Circulation of

Business Line on Sunday is higher than other days.

Business Line is published from 17 locations: Bangalore,

Chennai, Coimbatore, Hubli, Hyderabad, Kochi, Kolkata,Kozhikode, Lucknow, Madurai, Mangalore, Mumbai, Noida,

Thiruvananthapuram, Tiruchirapalli, Vijayawada and

Visakhapatnam.


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BUSINESSLINE Online has been on the World Wide Web sinceJune 1995. It attracts 14 million page views per month acrossthe globe.

It is priced at Indian Rupees 4 ($0.07) on weekdays andSaturdays and Indian Rupees 5 ($0.09) on Sundays

While other newspapers like The Economic Times and TheFinancial Express price their Saturday and Sunday editions at

Rs.7 to Rs.10, Business Line has traditionally priced the papersame throughout the week. Other Business newspapers likeMint and Business Standard don't Publish on Sundays


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PRODUCT PORTFOLIO

About business line newspaper (Mumbai publication)

Newspaper which publish Monday to Sunday

Price weekday in 4 and Sunday is 5

Exclusive Page daily on: Daily 2 page on Equity Markets

corporate, Marketing, Information Technology,Logistics,Agri-

Business, Money Banking, Commodities, news from various

state and variety


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Additional Supplement with newspaper


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SWOT ANALYIS OF BUSINESS

LINESTRENGTH WEAKNESS OPPORTUNITY THREAT

Systematic approach

covering all sectors.

Lack of brand awareness Can give an extra page on

Mumbai related news

New market entrants

Separate Money Bankingsection

High price as compare tocompetitors

Can have tie-ups withrenowned brands for ads.

Toughest CompetitionFrom The Economic

Times

Provide general

awareness in terms of

investment.

NO separate sheet for

government tenders

Can give the more

information related

logistics and commodities

to attract logistics sectors

Low Pricing Strategy

main covers on

investment market ,

personal finance &

mutual funds etc on

Sunday newspaper

Can give the separate

sheet for government

tender


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EVALUATION OF FINANCIAL NEWSPAPER

No. PARAMETER BUSINESS LINE ECONOMICS

TIMES

BUSINESS

STANDARD

FINANCIAL

EXPRESS

MINT

1 PRICE Weekdays - 4 Rs.

Sunday -5Rs

Weekdays -

3..5 Rs.

Saturday 8 Rs.

Weekdays

3.5 Rs.

Weekend -6Rs.

Mon to Fri -4

Rs.

Sat- 6 Rs.Sun 8 Rs.

Weekdays 3

Rs.

Weekend -5Rs.

2 OWNER Kasturi & Sons Ltd Bennett

Coleman &

Co. ltd.

Kotak

Mahindra

Group

Indian Express

group

K. K. Birla

Group

3 STOCK MARKET

ANALYSIS3-4 Pages Six pages BS 200, 8 full

page of share

details

Six pages Four pages

4 NEWS Business + General Business +

General

Only Business Business Business +

General


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EVALUATION OF FINANCIAL NEWSPAPER

5 PUBLISHERS The Hindu group The Times

Group

Business

Standard Ltd

Indian Express

group

HT media Ltd

6 PAGES (avg) 20-22 20-25 20-24 18-20 28-30

7 COLOUR OF

PAGESWhite Pink Pink Pink White

8 LANGUAGE Easy Moderate Easiest Moderate Easy

9 NO. OF LOCATION

OF PUBLICATION14 cities 11 cities 12 cities 10 cities 8 cities

10 POSTION IN

MARKET4th 1st 2nd 5th 3rd


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In this 2 month after meeting various people in the field, I gotmixed response about business line newspaper like

Subscription price is too high as compare to competitors likeEconomic times ,mint etc

In business line there is no separate sheet for governmenttenders, in other business newspaper like economic time issue

separate sheets for tenders

There is not more information about real estate.

No. of pages are less as compare to other financial paper

CUSTOMERS FEEDBACK


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FINDINGS

Business line is having excellent quality and content as compare

to any other news paper.

Compared to Economic Times, brand awareness of Business line

is less.

Stock market news is the most preferred attribute in financial

newspapers.

News coverage is given more importance while choosing a

newspaper.


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SUGGESTIONS

The company should do more brand building activities to

increase brand awareness.

The Stock Market analysis in Business Line is excellent and

considered to be the best among all the papers. So must use

this strength in marketing.

Decrease price of subscription , yearly subscription price in too

high as compare to economics times , so capture more market

or compete economics times decrease subscription pricebecause economics times is well established in Mumbai , have

good image in customer mind , so build good image or capture

market decrease subscription amount is necessary

if you decrease price or give 650 Rs for 2 year subscription


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CONCLUSION

Promotional scheme offered to the customers helped

increasing the circulation of Business Line .

Finally looking at the acceptance of promotional scheme of

Business Line, I conclude that the scheme offered was mostly

liked by the readers and ultimately most of them weresubscribing to it.


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Hindu Presentation 12

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