7/22/2019 Francisco Gimnez Rothemund. Planeta Zara resumen mejores prcticas empresariales.

1/1

ECGATCP RT@XL@KP CIC@XAP PADTC CN TAL

;. KHKRXK@L M RTAHS@@L M \ MATEKP K ECT@KHAP CVXTKMGCTAP 7 Lm`rcecmtkhar hc Lmjrcsas par YanuecmKhkptkm su prahu `lm y mareks cm nks tlcmhks k nks `astuedrcs hc `khk pks. ( Pc lm`rcecmtkrm nks vcmtks )Rar cgcepna, cm Gkpm nks `kelsks ma nncvkm knilncrcs, a cm Krkdlk Pkuh nks

tlcmhks lcrrkm lm`a vc`cs kn hk pkrk pcreltlr nks ark`lamcs.

4. KSNKP HC IATEK@L M @AMXLMSK RKTK RCTPAMKN 7 Lm`rcecmtkhar hc Lmjrcsas par YanuecmHlspamcm hc Kunks hc Iarek`lm @amtlmuk pkrk cn pcrsamkn hc nk ceprcsk ( cn trkta khc`ukha kn nlcmtc y ekmtcmcr umk ducmkarlcmtkhks kn ducm trkta am cn n lcmtc y k hkr y vcmhcr su lekjcm hc ceprcsk. lekjcm ceprcskrlkn, supamhr um lm`rcecmta hc vcmtks.Lm`nusa nas hlrc`tlvas hcdcm hc fk`cr knjumk vcz pr`tl ks cm t lcmhks hc Wkrk Rahrk pcreltlr tkedlm um lm rcecmta hc prc`las,y trkdkgkr aea vcmhcharcs pkrk ama`cr dlcm cn mcja`la. kumquc cmtlcmha quc nk pantl`k hc Wkrk nncvk nk nmck

hc sudlr nks vcmtks ekmtcmlcmha prc`las kgustkhas ).

0. EAHK MA CV@NSPLYLPXK, C@AM EL@K \ KHKRXKDNC ( "AGCKHATCP" ) 7 Lm`rcecmtkhar hc Lmjrcsas par YanuecmHlsckm umk eahk ma cx`nuslvlstk, quc taha cn eumha puchk nncvkr, k um ( Pc lm`rcecmtkrm nks vcmtks )prc`la kscquldnc, khkptmhasc `am jrkm rkplhcz k nks mucvks tcmhcm`lks hcnk eahk slceprc hc k`ucrha `am na quc nk jcmtc qulcrc cm `khk eaecmta,

hlspamcm hc "agckharcs" cm nks `knncs y tlcmhks hc nk `aepctcm`lk pkrk hctc`tkry `aplkr hl`fks tcmhcm`lks y trksnkhkrnks rplhkecmtc k su nmck hc prahu``lm.

8. HCRKTXKECMXA HC @AATHLMK@L M CM NKP XLCMHKP 7 Lm`rcecmtkhar hc Lmjrcsas par YanuecmCxlstc um Hcpkrtkecmta hc @aarhlmk`lm sna pkrk arjkmlzkr y ana`kr nk ( Pc lm`rcecmtkrm nks vcmtks )rapk cm `khk tlcmhk, pkrk `amscjulr quc nks prcmhks sc vckm cm taha eaecmtay ecgarkr ks su pasldlnlhkh hc vcmtk.

3. CERNCA @AMGSMXA HC HLPC KHATCP \ @AECT@LKNCP 7 Lm`rcecmtkhar hc Lmjrcsas par YanuecmMa sc hk cn vlsta ducma kn hlsca hc mlmjumk prcmhk fkstk quc stk adtlcmc ( Pc lm`rcecmtkrm nks vcmtks )cn vlsta ducma hc nas @aecr`lkncs. Hlsckharcs y `aecr`lkncs trkdkgkm`amgumtkecmtc pkrk jkrkmtlzkr nk vcmtk hcn iutura prahu`ta.

9. CERNCA HC "EKT@KHATKP" 7 Tchu`tar hc Jkstas Ykrlkdncs.Cm nk ikdrl`k`lm hc nks prcmhks cepnckm k eugcrcs nnkekhks "ekr`kharks" ( Pc rchu`c cn jksta hc ektcrlkn cm tcnks )pkrk rchu`lr cn hcspcrhl`la hc tcnk hurkmtc nk ikdrl`k`lm `am rcspc`ta k nasrcsuntkhas quc sc adtlcmcm echlkmtc cn cepnca sna hc arhcmkhar, adtcmlmhascum kfarra hc tcnk hc kpraxlekhkecmtc um ;2 %.

:. TKRLHCW HC HLPXTLDS@L M, KFATTA HC CPRK@LA RKTK YCMXKP 7 Lm`rcecmtkhar hc Lmjrcsas par YanuecmPl umk prcmhk sc cst vcmhlcmha dlcm y sc cst kjatkmha cm nks tlcmhks, ( sc slrvc k nks tlcmhks rplhkecmtc pkrk quc puchkmcm umk snk scekmk sam kpk`cs hc ikdrl`kr es y scrvlrnk cm nks tlcmhks. vcmhcr scjm mc`cslhkhcs, y sc kpravc`fk tahk nk

Khces, cn @cmtra hc Hlstrldu`lm hc Krtclxa suelmlstrk k tahks nks tlcmhks supcril`lc hc nks tlcmhks pkrk vcmhcr, par na quc knhas vc`cs par scekmk, am na quc cstks ma mc`csltkm knek`m y puchcm ilmkn sc lm`rcecmtkm nks vcmtks. Kn scrvlr k nks tlcmhkshchl`kr tahk su supcril`lc cx`nuslvkecmtc k vcmtks. tkm rplhkecmtc, scjm mc`cslhkhcs, cn Pta`o cs

slceprc dkga, na quc kic`tk tkedlm kn K`tlva @arrlcmtc,

cmtcmhlha `aea prahu``lm tcrelmkhk a lmvcmtkrla,quc sc ekmtcmhr slceprc dkga ).

6. SPA HC XKNNCTCP CVXCTMAP RKTK NK @AMIC@@L M 7 Tchu`tar hc Jkstas Ilgas.Cm nks idrl`ks hc Lmhltcx sc artk nk prcmhk, sc pnkm`fk y sc ctlquctk, pcra ( Pc rchu`c cn jksta cm ekma hc adrk praplk )nk `amic``lm sc cm`krjk cm tknncrcs cxtcrmas hc Jknl`lk, Rartujkn y Ekrruc`as.@ukmha nks prcmhks sam euy cnkdarkhks, sc prahu`cm cm pkscs hcn tcr`creumha ( kpraxlekhkecmtc cn 42 % hc nk prahu``lm ) pkrk rchu`lr `astcs.