El Mercado Único Digital

Xurxo Remuiñán, DG CONNECT

Digital Single Market 2

e-Commerce Evolution of total and online retail sales in goods in the EU,

2000-2014 (EUR billion)

Source: Duch-Brown and Martens (2015)

0.0

50.0

100.0

150.0

200.0

250.0

2700.0

2750.0

2800.0

2850.0

2900.0

2950.0

3000.0

3050.0

200020012002200320042005200620072008200920102011201220132014

Total Online (right scale)

Digital Single Market 3

Integration of Digital Technology: SMEs selling online

In Spain 16% of SMEs sell online (15% in the EU).

4.5% of Spanish SMEs sell online to other EU countries (6.5% in the EU).

Source: Eurostat - Community survey on ICT usage and eCommerce in Enterprises

Digital Single Market 4

Summary of existing EU consumer contract law rules

CONTRACT LAW RULES TANGIBLE GOODS DIGITAL CONTENT

Pre-contractual information

Fully harmonised rules

Fully harmonised rules

Right to withdraw Fully harmonised rules

Fully harmonised rules

Unfair contract terms

Minimum harmonisation

EU rules

Minimum harmonisation

EU rulesConformity Minimum

harmonisation EU rules

No EU rules

Remedies Minimum harmonisation

EU rules

No EU rules

Delivery Fully Harmonised rules

No EU rules

Damages No EU rules No EU rules

Digital Single Market 5

e-Commerce in the EU

Household Appliances

Footwear Clothing Consumer electronics

Most expensive country MT = 147 DK = 129 SE = 121 MT = 116 Cheapest country HU = 74 BG = 73 HU = 70 CZ = 85 Difference 73 56 51 31 Cheapest country/most expensive country, in %

50% 57% 58% 73%

Differences in price levels for consumer goods across the EU (EU-28 average=100)

Source: Eurostat 2015, Statistics explained, Comparative price levels of consumer goods and services

Digital Single Market 6

Digital Single Market

3 pillars

16 actions

18 months

Digital Single Market 7

Better access for consumers and businessesto goods and services across Europe

Unlocking the e-commerce potential

15 % of consumers bought online from other EU countries in 2014, while 44% did so domestically.

EU consumers could save €11.7 billion each year if they could choose from a full range of EU goods and services when shopping online.

• Small online businesses wishing to trade in another EU country face around €9,000 extra costs for having to adapt to national laws.

Digital Single Market 8

Geo-blocking

Digital Single Market 9

Modernising copyright

1 in 3 Europeans is interested in watching or listening to content from their homecountry when abroad

1 in 5 Europeans is interested in watching or listening to content from other EU countries

Digital Single Market 10

Shaping the right environment fordigital networks and services to flourish

Strong European data protection rules to boost the digital economy72% of Internet users in Europe still worry that they are being asked fortoo much personal data online

Digital Single Market 11

Creating a European Digital Economyand society with growth potential

Big data and cloudDigital data stored in cloud:2013: 20% - 2020: 40%

The use of big data by the top 100 EU manufacturers could lead tosavings worth €425 billion

Digital Single Market 12

InnovationEurope as an innovation actorFinding the balance between innovation promotion and rulesRegulations for new business models

Main objectives for Member StatesData protection for consumers and cyber-securityDigital infrastructure Boosting e-commerceImproving access and connectivity Improving innovation

Digital Single Market 13

Timing

Digital Single Market 14

ec.europa.eu/priorities/digital-single-market/

index_en.htm

ec.europa.eu/digital-agenda/en/digital-single-

market

@DigitalAgendaEU#DigitalSingleMarket

Digital Agenda for

Europe

Gracias por su atención