CLCs – Why social media?

Questions?

• Why get into social media?• How to do it?• What kind of results are possible?• Simple strategies.• Ongoing challenges.

Why get into social media

• It’s where audiences are!• Cheap and quick to do (except time).• People are using social media (already have

the skill set).• Way of enabling CLC staff to become effective

communicators.

Why get into social media

• ‘Using the Internet is likely to eclipse watching TV as the preferred source of entertainment in the coming year.’

• ‘Smartphone ownership is at 81%.’ • ‘More than half update or check social media

daily – up 170% since last year.’

Deloitte Media Consumer Survey 2014

How to do it

• Just jump in!• See what your audience wants.• Use it as a way of empowering staff.• Curatorship/Conversations.• Use social media to support traditional media

activity.

How to do it• Four word post – with

link to topical story in The Monthly.

• 37 Likes, 22 Shares, 5028 people ‘reached’.

• Opportunity to link to infringement information in The Law Handbook

• Opportunity for conversations

What kind of results

What kind of resultsFacebook: Murphy in Supreme & High Court

Twitter

• Live tweeting high-interest court proceedings is an effective strategy.

• Tweets from the courtroom in East West case generated reach of almost 250,000 people.

Simple strategies

• Having a ‘Like us’ on Facebook doesn’t cut it.• ‘Community involvement tactics capitalise on

Facebooks interactive nature’

• Work with ‘influencers’• Giveaway promotions – ‘share to enter’

Salesforce Grwoth Survey 2014

Simple strategies

• Aim for ‘organic’ growth:– Post frequent, helpful status updates and tweets.– Contribute to meaningful conversation without

directly requesting action.– Maintain an active account on social media.– Consider your social media accounts as a practical

place where people can find help.

Ongoing challenges

• Familiarity with technology – being always on.• Having open conversations.• Planning for when things don’t go to plan.• Subjudice, media law and other legal limits.• A challenge to what we understand

communications to be.

Questions?

David GrantCommunications Managerdgrant@fitzroy-legal.org.au