Esquema de recuperación (ejemplo)

ESCENARIOS DE RECUPERACIN

Espectadores x daAsistentes por sala 109.149Copias (salas) 50Total asistentes$ Boleto (Prom.) $47.60

Porcentajes en MxicoIngreso Total 100%Ingreso Total AcumuladoExhibidor 60%Exh. AcumuladoDistribuidor y Productor 40%Dist. Y Prod. Acumulado

Costo de la Distribucin$ x copia (USD) $800.00$ x copia (MXN) $9,760.00Total de copias (MXN) $488,000.00Publicidad acumulativa (4 sem.) $276,363.83 6%Gastos totales mximos: $764,363.83

Pagando gastos quedan:

Gancias bruta Distribuidor 40%Gancias bruta Productor 60%

Costo Total de la Producci MXNCosto caro $5,000,000.00Costo barato $1,500,000.00

Ganancias costo caroGanancias costo barato

POR DA PROMEDIO SEMANA 1 SEMANA 2109 764 76450 50 35

5,457 38,202 26,742$47.60 $47.60 $47.60

$259,774.62 $1,818,422.34 $1,272,895.64$1,818,422.34 $3,091,317.98

$155,864.77 $1,091,053.40 $763,737.38$1,091,053.40 $1,854,790.79

$103,909.85 $727,368.94 $509,158.26$727,368.94 $1,236,527.19

$109,105.34 $185,479.08$597,105.34 $673,479.08

$130,263.60 $563,048.11

$52,105.44 $225,219.25$78,158.16 $337,828.87

USD$383,729.85 $5,000,000.00 $5,000,000.00$115,118.96 $1,500,000.00 $1,500,000.00

-$4,921,841.84 -$4,662,171.13-$1,421,841.84 -$1,162,171.13

SEMANA 3 SEMANA 4 SEMANA 5764 764 76425 17 12

18,719 13,103 9,172$47.60 $47.60 $47.60

$891,026.95 $623,718.86 $436,603.20$3,982,344.92 $4,606,063.79 $5,042,666.99$534,616.17 $374,231.32 $261,961.92

$2,389,406.95 $2,763,638.27 $3,025,600.19$356,410.78 $249,487.55 $174,641.28

$1,592,937.97 $1,842,425.51 $2,017,066.80

Publicidad calculada al 6% de mximo 4 semanas $238,940.70 $276,363.83 $276,363.83$726,940.70 $764,363.83 $764,363.83

$865,997.27 $1,078,061.69 $1,252,702.97

$346,398.91 $431,224.68 $501,081.19$519,598.36 $646,837.01 $751,621.78

$5,000,000.00 $5,000,000.00 $5,000,000.00$1,500,000.00 $1,500,000.00 $1,500,000.00

-$4,480,401.64 -$4,353,162.99 -$4,248,378.22-$980,401.64 -$853,162.99 -$748,378.22

SEMANA 6 SEMANA 7 SEMANA 8764 764 764

8 6 4 ESPECTADORES:6,421 4,494 3,146 120,000

$47.60 $47.60 $47.60

$305,622.24 $213,935.57 $149,754.90$5,348,289.23 $5,562,224.80 $5,711,979.70$183,373.35 $128,361.34 $89,852.94

$3,208,973.54 $3,337,334.88 $3,427,187.82$122,248.90 $85,574.23 $59,901.96

$2,139,315.69 $2,224,889.92 $2,284,791.88

Publicidad calculada al 6% de mximo 4 semanas $276,363.83 $276,363.83 $276,363.83$764,363.83 $764,363.83 $764,363.83

$1,374,951.87 $1,460,526.09 $1,520,428.05

$549,980.75 $584,210.44 $608,171.22$824,971.12 $876,315.66 $912,256.83

$5,000,000.00 $5,000,000.00 $5,000,000.00$1,500,000.00 $1,500,000.00 $1,500,000.00

-$4,175,028.88 -$4,123,684.34 -$4,087,743.17-$675,028.88 -$623,684.34 -$587,743.17

Dlar: $ 12.20

Al: 11/5/2012

TABLA TIPO THALA100% $5,711,979.70 recaudado

60% $3,427,187.82 exhibidor$2,284,791.88 quedan

30% $685,437.56 de eso, publicidad y copias$1,599,354.32 quedan

40% $639,741.73 de eso, distribuidor gana60% $959,612.59 de eso, productor gana




Costo de la Distribucin$ x copia (USD) $800.00$ x copia (MXN) $9,760.00Total de copias (MXN) $976,000.00Publicidad acumulativa (4 sem.) $575,760.63 6%Gastos totales mximos: $1,551,760.63






11,370 79,588 55,712$47.60 $47.60 $47.60

$541,199.62 $3,788,397.37 $2,651,878.16$3,788,397.37 $6,440,275.53

$324,719.77 $2,273,038.42 $1,591,126.89$2,273,038.42 $3,864,165.32

$216,479.85 $1,515,358.95 $1,060,751.26$1,515,358.95 $2,576,110.21

$227,303.84 $386,416.53$1,203,303.84 $1,362,416.53

$312,055.11 $1,213,693.68

$124,822.04 $485,477.47$187,233.06 $728,216.21

USD$383,729.85 $5,000,000.00 $5,000,000.00$115,118.96 $1,500,000.00 $1,500,000.00

-$4,812,766.94 -$4,271,783.79-$1,312,766.94 -$771,783.79


38,998 27,299 19,109$47.60 $47.60 $47.60

$1,856,314.71 $1,299,420.30 $909,594.21$8,296,590.24 $9,596,010.53 $10,505,604.74$1,113,788.83 $779,652.18 $545,756.52$4,977,954.14 $5,757,606.32 $6,303,362.84$742,525.88 $519,768.12 $363,837.68

$3,318,636.09 $3,838,404.21 $4,202,241.90

Publicidad calculada al 6% de mximo 4 semanas $497,795.41 $575,760.63 $575,760.63

$1,473,795.41 $1,551,760.63 $1,551,760.63

$1,844,840.68 $2,286,643.58 $2,650,481.26

$737,936.27 $914,657.43 $1,060,192.51$1,106,904.41 $1,371,986.15 $1,590,288.76

$5,000,000.00 $5,000,000.00 $5,000,000.00$1,500,000.00 $1,500,000.00 $1,500,000.00

-$3,893,095.59 -$3,628,013.85 -$3,409,711.24-$393,095.59 -$128,013.85 $90,288.76

SEMANA 6 SEMANA 7 SEMANA 8796 796 79617 12 8 ESPECTADORES:

13,376 9,363 6,554 250,000$47.60 $47.60 $47.60

$636,715.95 $445,701.16 $311,990.81$11,142,320.69 $11,588,021.85 $11,900,012.66

$382,029.57 $267,420.70 $187,194.49$6,685,392.41 $6,952,813.11 $7,140,007.60$254,686.38 $178,280.46 $124,796.33

$4,456,928.27 $4,635,208.74 $4,760,005.06


$1,551,760.63 $1,551,760.63 $1,551,760.63

$2,905,167.64 $3,083,448.11 $3,208,244.43

$1,162,067.06 $1,233,379.24 $1,283,297.77$1,743,100.59 $1,850,068.86 $1,924,946.66

$5,000,000.00 $5,000,000.00 $5,000,000.00$1,500,000.00 $1,500,000.00 $1,500,000.00

-$3,256,899.41 -$3,149,931.14 -$3,075,053.34$243,100.59 $350,068.86 $424,946.66

Dlar: $ 12.20

Al: 11/5/2012



30% $1,428,001.52 de eso, publicidad y copias$3,332,003.55 quedan

40% $1,332,801.42 de eso, distribuidor gana60% $1,999,202.13 de eso, productor gana


Espectadores x daAsistentes por sala 100Copias (salas) 80Total asistentes$ Boleto (Prom.) $47.60


Costo de la Distribucin$ x copia (USD) $800.00$ x copia (MXN) $10,000.00Total de copias (MXN) $1,000,000.00Publicidad acumulativa (4 sem.) $656,880.00 6%Gastos totales mximos: $1,656,880.00






320,000 110,000 60,000$47.60 $47.60 $47.60

$15,232,000.00 $5,236,000.00 $2,856,000.00$5,236,000.00 $8,092,000.00

$9,139,200.00 $3,141,600.00 $1,713,600.00$3,141,600.00 $4,855,200.00

$6,092,800.00 $2,094,400.00 $1,142,400.00$2,094,400.00 $3,236,800.00

$314,160.00 $485,520.00$1,314,160.00 $1,485,520.00

$780,240.00 $1,751,280.00

$312,096.00 $700,512.00$468,144.00 $1,050,768.00

USD$230,237.91 $3,000,000.00 $3,000,000.00$107,444.36 $1,400,000.00 $1,400,000.00

-$2,531,856.00 -$1,949,232.00-$931,856.00 -$349,232.00


40,000 20,000 5,000$47.60 $47.60 $47.60

$1,904,000.00 $952,000.00 $238,000.00$9,996,000.00 $10,948,000.00 $11,186,000.00$1,142,400.00 $571,200.00 $142,800.00$5,997,600.00 $6,568,800.00 $6,711,600.00$761,600.00 $380,800.00 $95,200.00

$3,998,400.00 $4,379,200.00 $4,474,400.00


$1,599,760.00 $1,656,880.00 $1,656,880.00

$2,398,640.00 $2,722,320.00 $2,817,520.00

$959,456.00 $1,088,928.00 $1,127,008.00$1,439,184.00 $1,633,392.00 $1,690,512.00

$3,000,000.00 $3,000,000.00 $3,000,000.00$1,400,000.00 $1,400,000.00 $1,400,000.00

-$1,560,816.00 -$1,366,608.00 -$1,309,488.00$39,184.00 $233,392.00 $290,512.00

SEMANA 6 SEMANA 7 SEMANA 8700 700 70013 9 7 ESPECTADORES:

5,000 4,000 3,000 247,000$47.60 $47.60 $47.60

$238,000.00 $190,400.00 $142,800.00$11,424,000.00 $11,614,400.00 $11,757,200.00

$142,800.00 $114,240.00 $85,680.00$6,854,400.00 $6,968,640.00 $7,054,320.00

$95,200.00 $76,160.00 $57,120.00$4,569,600.00 $4,645,760.00 $4,702,880.00


$1,656,880.00 $1,656,880.00 $1,656,880.00

$2,912,720.00 $2,988,880.00 $3,046,000.00

$1,165,088.00 $1,195,552.00 $1,218,400.00$1,747,632.00 $1,793,328.00 $1,827,600.00

$3,000,000.00 $3,000,000.00 $3,000,000.00$1,400,000.00 $1,400,000.00 $1,400,000.00

-$1,252,368.00 -$1,206,672.00 -$1,172,400.00$347,632.00 $393,328.00 $427,600.00

Dlar: $ 12.50

Al: 11/5/2012








Costo de la Distribucin$ x copia (USD) $800.00$ x copia (MXN) $10,424.00Total de copias (MXN) $3,127,200.00Publicidad acumulativa (4 sem.) $1,493,659.44 6%Gastos totales mximos: $4,620,859.44






36,000 252,000 176,400$39.00 $39.00 $39.00

$1,404,000.00 $9,828,000.00 $6,879,600.00$9,828,000.00 $16,707,600.00

$842,400.00 $5,896,800.00 $4,127,760.00$5,896,800.00 $10,024,560.00

$561,600.00 $3,931,200.00 $2,751,840.00$3,931,200.00 $6,683,040.00

$589,680.00 $1,002,456.00$3,716,880.00 $4,129,656.00

$214,320.00 $2,553,384.00

$85,728.00 $1,021,353.60$128,592.00 $1,532,030.40

USD$214,048.35 $2,789,050.00 $2,789,050.00$123,651.19 $1,611,175.00 $1,611,175.00

-$2,660,458.00 -$1,257,019.60-$1,482,583.00 -$79,144.60

VOLVERTE A VER (2008)SEMANA 3 SEMANA 4 SEMANA 5

840 840 840147 103 72

123,480 86,436 60,505$39.00 $39.00 $39.00

$4,815,720.00 $3,371,004.00 $2,359,702.80$21,523,320.00 $24,894,324.00 $27,254,026.80$2,889,432.00 $2,022,602.40 $1,415,821.68

$12,913,992.00 $14,936,594.40 $16,352,416.08$1,926,288.00 $1,348,401.60 $943,881.12$8,609,328.00 $9,957,729.60 $10,901,610.72

Publicidad calculada al 6% de mximo 4 semanas $1,291,399.20 $1,493,659.44 $1,493,659.44$4,418,599.20 $4,620,859.44 $4,620,859.44

$4,190,728.80 $5,336,870.16 $6,280,751.28

$1,676,291.52 $2,134,748.06 $2,512,300.51$2,514,437.28 $3,202,122.10 $3,768,450.77

$2,789,050.00 $2,789,050.00 $2,789,050.00$1,611,175.00 $1,611,175.00 $1,611,175.00

-$274,612.72 $413,072.10 $979,400.77$903,262.28 $1,590,947.10 $2,157,275.77

VOLVERTE A VER (2008)SEMANA 6 SEMANA 7 SEMANA 8

840 840 84050 35 25 ESPECTADORES:

42,354 29,648 20,753 791,576$39.00 $39.00 $39.00

$1,651,791.96 $1,156,254.37 $809,378.06$28,905,818.76 $30,062,073.13 $30,871,451.19

$991,075.18 $693,752.62 $485,626.84$17,343,491.26 $18,037,243.88 $18,522,870.72

$660,716.78 $462,501.75 $323,751.22$11,562,327.50 $12,024,829.25 $12,348,580.48


$6,941,468.06 $7,403,969.81 $7,727,721.04

$2,776,587.23 $2,961,587.93 $3,091,088.41$4,164,880.84 $4,442,381.89 $4,636,632.62

$2,789,050.00 $2,789,050.00 $2,789,050.00$1,611,175.00 $1,611,175.00 $1,611,175.00

$1,375,830.84 $1,653,331.89 $1,847,582.62$2,553,705.84 $2,831,206.89 $3,025,457.62

Dlar: $ 13.03

Al: 11/5/2012






25,600 179,200 125,440$39.00 $39.00 $39.00

$998,400.00 $6,988,800.00 $4,892,160.00$6,988,800.00 $11,880,960.00

$599,040.00 $4,193,280.00 $2,935,296.00$4,193,280.00 $7,128,576.00

$399,360.00 $2,795,520.00 $1,956,864.00$2,795,520.00 $4,752,384.00

$419,328.00 $712,857.60$3,087,872.00 $3,381,401.60

-$292,352.00 $1,370,982.40

-$116,940.80 $548,392.96-$175,411.20 $822,589.44

USD$214,048.35 $2,789,050.00 $2,789,050.00$123,651.19 $1,611,175.00 $1,611,175.00

-$2,964,461.20 -$1,966,460.56-$1,786,586.20 -$788,585.56

PARADAS CONTINUAS (2009)SEMANA 3 SEMANA 4 SEMANA 5

700 700 700125 88 61

87,808 61,466 43,026$39.00 $39.00 $39.00

$3,424,512.00 $2,397,158.40 $1,678,010.88$15,305,472.00 $17,702,630.40 $19,380,641.28$2,054,707.20 $1,438,295.04 $1,006,806.53$9,183,283.20 $10,621,578.24 $11,628,384.77$1,369,804.80 $958,863.36 $671,204.35$6,122,188.80 $7,081,052.16 $7,752,256.51

Publicidad calculada al 6% de mximo 4 semanas $918,328.32 $1,062,157.82 $1,062,157.82

$3,586,872.32 $3,730,701.82 $3,730,701.82

$2,535,316.48 $3,350,350.34 $4,021,554.69

$1,014,126.59 $1,340,140.13 $1,608,621.88$1,521,189.89 $2,010,210.20 $2,412,932.81

$2,789,050.00 $2,789,050.00 $2,789,050.00$1,611,175.00 $1,611,175.00 $1,611,175.00

-$1,267,860.11 -$778,839.80 -$376,117.19-$89,985.11 $399,035.20 $801,757.81

PARADAS CONTINUAS (2009)SEMANA 6 SEMANA 7 SEMANA 8

700 700 70043 30 21 ESPECTADORES:

30,118 21,083 14,758 562,898$39.00 $39.00 $39.00

$1,174,607.62 $822,225.33 $575,557.73$20,555,248.90 $21,377,474.23 $21,953,031.96

$704,764.57 $493,335.20 $345,334.64$12,333,149.34 $12,826,484.54 $13,171,819.18

$469,843.05 $328,890.13 $230,223.09$8,222,099.56 $8,550,989.69 $8,781,212.78


$4,491,397.73 $4,820,287.87 $5,050,510.96

$1,796,559.09 $1,928,115.15 $2,020,204.38$2,694,838.64 $2,892,172.72 $3,030,306.58

$2,789,050.00 $2,789,050.00 $2,789,050.00$1,611,175.00 $1,611,175.00 $1,611,175.00

-$94,211.36 $103,122.72 $241,256.58$1,083,663.64 $1,280,997.72 $1,419,131.58

Dlar: $ 13.03

Al: 11/5/2012








Costo de la Distribucin$ x copia (USD) $800.00$ x copia (MXN) $10,424.00Total de copias (MXN) $2,606,000.00Publicidad acumulativa (4 sem.) $903,855.46 6%Gastos totales mximos: $3,509,855.46





POR DA PROMEDIO SEMANA 1 SEMANA 271 496 496

250 250 17517,700 123,900 86,730$48.00 $48.00 $48.00

$849,600.00 $5,947,200.00 $4,163,040.00$5,947,200.00 $10,110,240.00

$509,760.00 $3,568,320.00 $2,497,824.00$3,568,320.00 $6,066,144.00

$339,840.00 $2,378,880.00 $1,665,216.00$2,378,880.00 $4,044,096.00

$356,832.00 $606,614.40$2,962,832.00 $3,212,614.40

-$583,952.00 $831,481.60

-$233,580.80 $332,592.64-$350,371.20 $498,888.96

USD$214,048.35 $2,789,050.00 $2,789,050.00$123,651.19 $1,611,175.00 $1,611,175.00

-$3,139,421.20 -$2,290,161.04-$1,961,546.20 -$1,112,286.04

REGRESA (2010)SEMANA 3 SEMANA 4 SEMANA 5

496 496 496123 86 60

60,711 42,498 29,748$48.00 $48.00 $48.00

$2,914,128.00 $2,039,889.60 $1,427,922.72$13,024,368.00 $15,064,257.60 $16,492,180.32$1,748,476.80 $1,223,933.76 $856,753.63$7,814,620.80 $9,038,554.56 $9,895,308.19$1,165,651.20 $815,955.84 $571,169.09$5,209,747.20 $6,025,703.04 $6,596,872.13


$3,387,462.08 $3,509,855.46 $3,509,855.46

$1,822,285.12 $2,515,847.58 $3,087,016.67

$728,914.05 $1,006,339.03 $1,234,806.67$1,093,371.07 $1,509,508.55 $1,852,210.00

$2,789,050.00 $2,789,050.00 $2,789,050.00$1,611,175.00 $1,611,175.00 $1,611,175.00

-$1,695,678.93 -$1,279,541.45 -$936,840.00-$517,803.93 -$101,666.45 $241,035.00

REGRESA (2010)SEMANA 6 SEMANA 7 SEMANA 8

496 496 49642 29 21 ESPECTADORES:

20,824 14,577 10,204 389,191$48.00 $48.00 $48.00

$999,545.90 $699,682.13 $489,777.49$17,491,726.22 $18,191,408.36 $18,681,185.85

$599,727.54 $419,809.28 $293,866.50$10,495,035.73 $10,914,845.01 $11,208,711.51

$399,818.36 $279,872.85 $195,911.00$6,996,690.49 $7,276,563.34 $7,472,474.34


$3,509,855.46 $3,509,855.46 $3,509,855.46

$3,486,835.03 $3,766,707.89 $3,962,618.88

$1,394,734.01 $1,506,683.15 $1,585,047.55$2,092,101.02 $2,260,024.73 $2,377,571.33

$2,789,050.00 $2,789,050.00 $2,789,050.00$1,611,175.00 $1,611,175.00 $1,611,175.00

-$696,948.98 -$529,025.27 -$411,478.67$480,926.02 $648,849.73 $766,396.33

Dlar: $ 13.03

Al: 11/5/2012






36,000 252,000 176,400$47.60 $47.60 $47.60

$1,713,600.00 $11,995,200.00 $8,396,640.00$11,995,200.00 $20,391,840.00

$1,028,160.00 $7,197,120.00 $5,037,984.00$7,197,120.00 $12,235,104.00

$685,440.00 $4,798,080.00 $3,358,656.00$4,798,080.00 $8,156,736.00

$719,712.00 $1,223,510.40$3,846,912.00 $4,350,710.40

$951,168.00 $3,806,025.60

$380,467.20 $1,522,410.24$570,700.80 $2,283,615.36

USD$214,048.35 $2,789,050.00 $2,789,050.00$123,651.19 $1,611,175.00 $1,611,175.00

-$2,218,349.20 -$505,434.64-$1,040,474.20 $672,440.36

LABIOS ROJOS (2011)SEMANA 3 SEMANA 4 SEMANA 5

840 840 840147 103 72

123,480 86,436 60,505$47.60 $47.60 $47.60

$5,877,648.00 $4,114,353.60 $2,880,047.52$26,269,488.00 $30,383,841.60 $33,263,889.12$3,526,588.80 $2,468,612.16 $1,728,028.51

$15,761,692.80 $18,230,304.96 $19,958,333.47$2,351,059.20 $1,645,741.44 $1,152,019.01

$10,507,795.20 $12,153,536.64 $13,305,555.65


$5,804,425.92 $7,203,306.14 $8,355,325.15

$2,321,770.37 $2,881,322.46 $3,342,130.06$3,482,655.55 $4,321,983.69 $5,013,195.09

$2,789,050.00 $2,789,050.00 $2,789,050.00$1,611,175.00 $1,611,175.00 $1,611,175.00

$693,605.55 $1,532,933.69 $2,224,145.09$1,871,480.55 $2,710,808.69 $3,402,020.09

LABIOS ROJOS (2011)SEMANA 6 SEMANA 7 SEMANA 8

840 840 84050 35 25 ESPECTADORES:

42,354 29,648 20,753 791,576$47.60 $47.60 $47.60

$2,016,033.26 $1,411,223.28 $987,856.30$35,279,922.38 $36,691,145.67 $37,679,001.97$1,209,619.96 $846,733.97 $592,713.78

$21,167,953.43 $22,014,687.40 $22,607,401.18$806,413.31 $564,489.31 $395,142.52

$14,111,968.95 $14,676,458.27 $15,071,600.79


$9,161,738.46 $9,726,227.77 $10,121,370.29

$3,664,695.38 $3,890,491.11 $4,048,548.12$5,497,043.07 $5,835,736.66 $6,072,822.17

$2,789,050.00 $2,789,050.00 $2,789,050.00$1,611,175.00 $1,611,175.00 $1,611,175.00

$2,707,993.07 $3,046,686.66 $3,283,772.17$3,885,868.07 $4,224,561.66 $4,461,647.17

Dlar: $ 13.03

Al: 11/5/2012





ESCENARIO 100milESCENARIO 250milESCENARIO 400 milVOLVERTE A VER 2008PARADAS CONTINUAS 2009REGRESA 2010LABIOS ROJOS 2011

Esquema de recuperación (ejemplo)

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