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    M.CG. DARIO D. AGUILLN

    ELLOGOTIPO

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    El logotipo es el elemento grfico que representa

    a una marca. Es el elemento clave de su identidad visual

    y lo que permite distinguirla.

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    tipos de logotipopor composicin

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    logotipo tipografa, nombre

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    logotipo tipografa, nombre

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    isotipo smbolo, icono

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    isotipo smbolo, icono

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    imagotipo tipografa + smbolo = separacin

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    imagotipo tipografa + smbolo = separacin

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    isologotipo tipografa + smbolo = integracin

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    isologotipo tipografa + smbolo = integracin

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    tipos de logotipopor significado

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    asociativo nombre, producto o giro

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    alusivo alude, pero no es obvio

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    abstracto sin significado aparente

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    cualidadesde un logotipo

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    simple

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    d bl

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    perdurable

    d bl

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    perdurable

    d bl

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    perdurable

    h t

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    coherente

    h t

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    coherente

    segmento de lujo cualidades: lujo, elegancia

    coherente

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    coherente

    coherente

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    coherente

    segmento: nios

    cualidades: diversin, sabor

    verstil

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    verstil

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    AUTOR: BORJA ACOSTA DE VIZCANO

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    Wolda Professional Awards

    Best of the World 2010

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    Wolda Professional Awards

    Best of the World 2009

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    Wolda Professional Awards

    Best of Norway 2008

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    Wolda Professional Awards

    Best of Spain 2009

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    Wolda Professional Awards

    Best of Malta 2008

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    Wolda Professional Awards

    Best of France 2008