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M.CG. DARIO D. AGUILLN

ELLOGOTIPO

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El logotipo es el elemento grfico que representa

a una marca. Es el elemento clave de su identidad visual

y lo que permite distinguirla.

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tipos de logotipopor composicin

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logotipo tipografa, nombre

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logotipo tipografa, nombre

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isotipo smbolo, icono

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isotipo smbolo, icono

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imagotipo tipografa + smbolo = separacin

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imagotipo tipografa + smbolo = separacin

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isologotipo tipografa + smbolo = integracin

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isologotipo tipografa + smbolo = integracin

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tipos de logotipopor significado

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asociativo nombre, producto o giro

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alusivo alude, pero no es obvio

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abstracto sin significado aparente

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cualidadesde un logotipo

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simple

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d bl

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perdurable

d bl

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perdurable

d bl

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perdurable

h t

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coherente

h t

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coherente

segmento de lujo cualidades: lujo, elegancia

coherente

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coherente

coherente

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coherente

segmento: nios

cualidades: diversin, sabor

verstil

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verstil

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AUTOR: BORJA ACOSTA DE VIZCANO

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Wolda Professional Awards

Best of the World 2010

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Wolda Professional Awards

Best of the World 2009

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Wolda Professional Awards

Best of Norway 2008

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Wolda Professional Awards

Best of Spain 2009

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Wolda Professional Awards

Best of Malta 2008

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Wolda Professional Awards

Best of France 2008