Brand Presentation jan 2016
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Transcript of Brand Presentation jan 2016
CONTENTS
Our story ................................................................................................ Timeline .................................................................................................... Structure ................................................................................................... Overview ................................................................................................. Brands ...................................................................................................... Stores ....................................................................................................... Contact ....................................................................................................
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OUR STORY
Al Boom Marine was founded in Kuwait in 1987. by Marc Armstrong and Adel Al Sumait. Opera-tions commenced in the UAE in 1990. In October 2015., Al Boom Marine was sold to Scope, a member of the National Holdings group of companies and currently has over 300 employees.
Al Boom Marine is made up of two different sub-divisions, these are:
- Retail Division- Wholesale Division
Al Boom Marine is proud to currently operate 59 retail outlets and more than 300 wholesale accounts across the GCC and North Africa.
Al Boom Marine is an investor in the future, a partner to leading international retail brands and is constantly pursuing business development opportunities within the region and beyond in ensuring the companys success.
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TIMELINE
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Al Boom Marineacquired by Scope,
a member of theNational Holdings
group of companies
STRUCTUREWHOLESALEAl Boom Marine started as a Distribution company selling Eyewear, Apparel, Footwear, Equipment and Accessories of its popular Water- sports, Surf and Lifestyle brands across the GCC to major Sports and Optical Accounts. After distribution of Go Pro, the trend setting and most versatile Action Camera Brand, our customer list now includes top Electronic retail chains across the GCC. We currently have more than 300 active wholesale accounts. The wholesale business within UAE is serviced by our own fleet of delivery vehicles.
RETAILAl Boom Marine Retail division currently has 59 stores comprising of two different categories: Beyond the Beach, Multi-branded stores and Oakley, Ripcurl, Tommy Bahama, Canterbury, New Era and Animal Concept stores. These stores are currently operating in UAE, Kuwait, Bahrain and Oman with locations opening in Qatar & Saudi Arabia at a later date.
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LEONARD ERLANKPAUL THOMPSON
Finance and accounts
department
TALENTED ANDEXPERIENCE
TEAM
LEADINGLIFESTYLERETAILER
ESTABLISHEDFOR 28 YEARS
GCCDISTRIBUTOR
OF OVER 30INTERNATIONAL
BRANDS
OVERVIEWAl Boom Marine is the leading provider of leisure and lifestyle and sports products, accessories and gadgets, operating 57 own stores and managing 49 leading brands acorss GCC.
Al Boom Marine has a skilled management team with an inherent knowledge of the local market that has evolved over the last 29 years to become one of the most successful companies in the GCC.
STRENGTHS OF THE BUSINESSOUR VISION
SUCCESSFULFOCUSED
DYNAMIC
DEDICATED
ENERGETIC
VIBRANTPASSIONATE
LEADERS
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CONCEPT STORESMULTIBRAND STORES
AL BOOM MARINE STORE CATEGORIES:
International leading lifestyle concepts with 20 of stores.Homegrown brand with inhouse store designs consisting of six differentBeyond The Beach concepts (37 stores), each having their own identitylook and feel.
American sports performance eyewear,accessories, apparel and footwear brand.
Australian surf brand offering wetsuits,apparel, eyewear, footwear and accessories.
New Zealand rugby brand offering sportswear,equipment and lifestyle clothing.
American premium lifestyle clothing,homewear, footwear and accessoriesall promoting the island lifestyle.
Animal is a UK action sports lifestyle,surf, snowboard, ski, BMX, skate andmountain bike brand.
Since 1920, New Era has been the world's premierheadwear brand.
Multibrand store with a focus onwatersports products and accessories.
Multibranded store, each brandhaving its own concept area tobetter showcase the brand identity.
Multibrand lifestyle store catering to families living in communities.
Premium Multibrand ladies swimwear and accessories store.
Premium resort wear, beach toys and accessory stores located in 5 star exclusive resorts.
New multibranded sports concept store.
New multibranded street concept store is totally an iconic store.
KEY BRANDS
