San Antonio

Convention & Visitors Bureau

One Destination, One Brand, One Voice!

•A strong destination communicates one brand to residents, businesses and visitors that represents “who we are” as city. The brand represents the message that we want these individuals or businesses to remember.

•All great cities have a strong brand that defines them.

•The brand is deeper than a logo or a positioning line. The brand brings the entire city together as one community, similar to a large corporation.

One Destination, One Brand, One Voice!

•Where does San Antonio want to be in 10, 20, 50 years?

•What company today would we compare ourselves to?

•What company or city do non-residents compare us to?

We can either have the world define us or we can control our identity and our destiny!

San Antonio has a unique opportunity to build a strong brand.

Hopefully the foundation of the city brand will be adopted by organizations like the Chamber, Economic Development Foundation and San Antonio Real Estate Community.

Integrate the quatrefoil into public works, development etc.

One Destination, One Brand, One Voice!

Four Pillars of the Brand

•The People of San Antonio embody the power and spirit of the city.

•Drawn from a deep-rooted history and fueled by the progress of tomorrow, Pride prevails.

•Whether artist, server, chef, restaurateur, golf pro, or merchant, the people of San Antonio show Passion for all they do, and the roles they play.

•What lies beyond each bend of the river? What lies just over the graceful arch of the bridge? What lies past a courtyard gate, through a carved Mission door? Everywhere, there is a Promise of adventure, of knowledge, of welcome, of intrigue and, ultimately, great reward.

The Logo

•The Shape:

The quatrefoil combines world lore, legend, legacy and history. The quatrefoil is all over the city.

•The Color: The primary logo color, dubbed “Corazon” represents the unbridled passion and heart of San Antonio.

Example of how thelogo can be adapted:

Our Positioning Line:

“Deep. In the Heart” implies that San Antonio is Deep inthe Heart of Texas geographically, and stakes its claim as the truest essence and embodiment of what San Antonio is all about.

It pays tribute to the heartfelt connection among residents and businesses of San Antonio.

Demonstrates our city’s strength and stability, built on deep and cultivated roots from generations of working families, built over the past two centuries. It also implies the depth of innovative thinkers, creativity and visionaries that made San Antonio their home.

Found this organization, a great example of integrating the positioning line and maintaining their individual identity:

CVB Ad Examples with Locals

Arts & Culture / Gini Garcia The Alamo & History / Dave Stewart

CVB Ad Examples, activity based

Girls Getaway Attractions Family/Golf

Government Affairs

Government Affairs